NEW YORK--(BUSINESS WIRE)--Today SVP Worldwide and Martha Stewart Living Omnimedia, Inc.
(NYSE: MSO) announced a long-term endorsement by Martha Stewart of
SVP's sewing machine lines under the SINGER®, HUSQVARNA VIKING®,
and PFAFF® brands. Don Fletcher, CEO of SVP Worldwide, and Martha
Stewart, Founder of MSLO, appeared together on the Emmy Award-winning
The Martha Stewart Show to celebrate the agreement.
"My mother taught me the basics of sewing at a young age and I
have had Singer sewing machines in my home since I was a girl. I used
them to make many of my clothes in high school and college and I even
sewed my wedding dress," stated Martha Stewart. "Sewing is a
wonderfully useful skill. It enables anyone to create beautiful and
functional projects or even enhance something as basic as a paper gift
bag. I'm delighted that sewing is enjoying a national renaissance
since I know very well the pride and pleasure that can be derived from
this rewarding pursuit."
From the fashion savvy to the crafts enthusiast, sewing is back in
vogue. According to the Home Sewing Association, there are
approximately 35 million sewing hobbyists in the U.S., up from about
30 million in 2000. The resurgence of sewing is providing individuals
of all ages and backgrounds with exciting opportunities to create and
personalize quilting, crafting, fashion sewing and home decor projects
and to embellish readymade items.
"Martha Stewart's long-term endorsement of the SINGER, HUSQVARNA
VIKING, and PFAFF brand lines is confirmation of the company's success
in designing, producing and providing easy-to-use sewing machines,"
said Don Fletcher. "Martha brings extensive experience and a passion
for sewing to our newly formed relationship. Our shared vision to
inspire the sewer and elevate creativity will provide endless
possibilities for sewers."
The most extensive consumer research ever conducted in the history
of SINGER, HUSQVARNA VIKING, and PFAFF for the past two years shows
that prospective and beginning sewers are looking for a sewing mentor.
A former fashion model-turned-entrepreneur, Martha Stewart is widely
recognized as the leading how-to expert in all areas relating to the
home, including crafts. Sewing enthusiasts of every skill level will
benefit from the ideas, patterns, projects and templates featured in
the company's family of magazines--including Martha Stewart Living,
Blueprint, and Martha Stewart Weddings. They are also able to easily
access extensive sewing content and patterns at
www.MarthaStewart.com/sewing (http:www.marthastewart.com/sewing). In
addition, sewing projects are regularly featured on The Martha Stewart
Show, a nationally syndicated daily television show distributed by NBC
Universal and carried by leading broadcast TV stations.
"The largest sewing machine company in the world, which
manufactures SINGER, HUSQVARNA VIKING, and PFAFF machines, makes home
sewing a creative outlet for homemakers and crafters," noted Martha.
"I have used many of these excellent machines in my home and at work
and in the television studio for years for all my sewing projects.
They are also the machines of choice among MSLO's team of crafts
experts and stylists. Whether you are a beginner or an accomplished
seamstress, you'll be able to find the right machine to fit your
Since 1851 SINGER sewing machines have opened the door of sewing
to the world. The simplicity of using a SINGER sewing machine gives
the beginning sewer an easy-to-use, reliable, affordable and great
looking product. The recently announced SINGER® INSPIRATION(TM) line
was created from the most extensive consumer research ever conducted
HUSQVARNA VIKING premium sewing machines have been produced using
the world-renowned Swedish design since 1872. The tradition of
innovation and fine craftsmanship that has always been associated with
HUSQVARNA VIKING sewing machines continues today in the recently
announced SAPPHIRE(TM) brand line.
PFAFF sewing machines, with over 140 years of development and
German sewing heritage, deliver the industry's premier precision
machines. Sewers worldwide can easily create and personalize their
projects using PFAFF's innovative machines and supreme sewing
technology as found in the creative(TM) 2170 sewing and embroidery
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda
and doing business through its affiliated companies in over 190
countries, specializes in the design, manufacture and sale of high
quality household sewing machines and related products under the
SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information
about the Company and the company's brands view the following
websites: www.svpworldwide.com, www.singerco.com, www.pfaff.com, and
About Martha Stewart Living Omnimedia, Inc.®
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider
of original "how-to" information, inspiring and engaging consumers
with unique lifestyle content and high-quality products. MSLO is
organized into four business segments: Publishing, Broadcasting,
Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is
listed on the New York Stock Exchange under the ticker symbol MSO.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5369451
Stephen Whyte or George Bowie, 801-377-2354
Martha Stewart Living Omnimedia
Diana Pearson, 212-827-8915
Elizabeth Estroff, 212-827-8281