New home video products based on MSLO's TV library to provide consumers with in-depth 'how-to' lifestyle programming
NEW YORK, and BURBANK, Calif., April 26, 2005 /PRNewswire-FirstCall via COMTEX/ -- Martha
Stewart Living Omnimedia, Inc. and Warner Home Video, Inc. today announced an
exclusive multi-year agreement to create a new line of home video releases
based on MSLO's extensive television programming library. The new theme-based
DVD product line will provide consumers with in-depth "how-to" programming in
special interest lifestyle areas and is due to launch by fourth quarter 2005.
The distribution agreement covers the United States and Canada.
The new line of home video products will be culled from MSLO's vast
library of over 1,500 hours of digitized television programming, which
includes 11 seasons of the Emmy-award winning Martha Stewart Living television
show hosted by Martha Stewart, Petkeeping with Marc Morrone, Everyday Food, as
well as the new daily syndicated television show hosted by Martha Stewart that
launches this fall. The video series will be created in areas of MSLO's
expertise such as cooking, holiday entertaining, baking, crafts, fun stuff to
do with kids, weddings, celebrating, and petkeeping, just to name a few.
"Consumers who rely on Martha Stewart and MSLO's lifestyle experts as
their guide to all aspects of living are seeking our authoritative lifestyle
information in new, in-depth formats," said Susan Lyne, President and CEO of
Martha Stewart Living Omnimedia. "Our new 'how-to' DVD line will be welcomed
by existing customers, and should appeal to anyone looking to master a special
interest or turn an everyday event into a special occasion. We look forward to
working with Warner Home Video, which has an extensive marketing and
distribution network. They are the home video market leader and we expect
them to introduce our new DVD line to a very broad audience."
"The Martha Stewart brand is the premiere brand in the lifestyle arena
today," said Jim Cardwell, President of Warner Home Video. "MSLO programming
is synonymous with quality and 'how-to' expertise. We feel privileged to be
able to launch this distinguished brand in an untapped genre and are looking
forward to a long and successful relationship with MSLO."
MSLO Founder Martha Stewart commented: "We are very happy that consumers
will now be able to watch our many useful and practical how-to segments in
areas of special interest to them on DVD. Every consumer is looking for
solutions for specific projects and everyday challenges. Our television
content is timeless and the new line will draw from our extensive library and
many lifestyle experts to provide reliable, thorough, detailed information for
any project. Whether one is planning a dinner party, organizing a closet,
caring for pets, planting a garden, or looking for simple tips for
homekeeping, our DVD line will provide the expert advice consumers need and
About Warner Home Video, Inc.:
With operations in 90 international territories Warner Home Video, a
Warner Bros. Entertainment Company, commands the largest distribution
infrastructure in the global video marketplace. Warner Home Video's film
library is the largest of any studio, offering top quality new and vintage
titles from the repertoires of Warner Bros. Pictures, Turner Entertainment,
Castle Rock Entertainment, HBO Video and New Line Home Entertainment.
About Martha Stewart Living Omnimedia, Inc.:
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a leading provider of
original "how-to" information, inspiring and engaging consumers with unique
lifestyle content and high-quality products. MSLO is organized into four
business segments: Publishing, Television, Merchandising, and Internet/Direct
Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York
Stock Exchange under the ticker symbol MSO.
This press release contains certain "forward-looking statements," as that
term is defined in the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are not historical facts but instead represent only
our current beliefs regarding future events, many of which, by their nature,
are inherently uncertain and outside of our control. These statements can be
identified by terminology such as "may," "will," "should," "could," "expects,"
"intends," "plans," "anticipates," "believes," "estimates," "potential" or
"continue" or the negative of these terms or other comparable terminology. The
Company's actual results may differ materially from those projected in these
statements, and factors that could cause such differences include further
adverse reaction to the prolonged and continued negative publicity relating to
Martha Stewart by consumers, advertisers and business partners; further
adverse reaction by the Company's consumers, advertisers and business partners
to the outcome of Ms. Stewart's trial and related sentencing arising from a
sale of non-Company stock by Ms. Stewart; a loss of the services of Ms.
Stewart; a loss of the services of other key personnel; an adverse resolution
to the SEC enforcement proceeding currently underway against Ms. Stewart
arising from her personal sale of non-Company stock; adverse resolution of
some or all of the Company's ongoing litigation; downturns in national and/or
local economies; shifts in our business strategies; a softening of the
domestic advertising market; changes in consumer reading, purchasing and/or
television viewing patterns; unanticipated increases in paper, postage or
printing costs; operational or financial problems at any of our contractual
business partners; the receptivity of consumers to our new product
introductions; and changes in government regulations affecting the Company's
industries. Certain of these and other factors are discussed in more detail in
the Company's filings with the Securities and Exchange Commission, especially
under the heading "Management's Discussion and Analysis of Financial Condition
and Results of Operations", which may be accessed through the SEC's World Wide
Web site at http://www.sec.gov. The Company is under no obligation to update
any forward- looking statements after the date of this release.
SOURCE Martha Stewart Living Omnimedia, Inc.
Elizabeth Estroff, AVP, Corporate Communications, +1-212-827- 8281, or Investors -
Howard Hochhauser, VP, Finance and Investor Relations, +1-212-827-8530, both of-
Martha Stewart Living Omnimedia, Inc.; or Allyn Magrino, or Samantha Schabel, both of
Susan Magrino Agency, +1-212-957-3005; or Melissa Hufjay for Warner Home Video,-
Director, Publicity, +1-818-977-7310