Brings Background From Elie Tahari, Laundry by Shelli Segal, Lucky Brand Jeans, Sigrid Olsen and Liz Claiborne to Drive MSLO’s Expanding Merchandising Business

NEW YORK, August 1, 2012 -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced Patricia DiPette as Senior Vice President, Licensing. This talented licensing and marketing executive brings experience with such leading brands as Elie Tahari, Laundry by Shelli Segal, Lucky Brand Jeans, Sigrid Olsen and Liz Claiborne, Ms. DiPette is responsible for developing and negotiating new domestic merchandising opportunities for the Company. She reports to Ann Bukawyn, EVP, Global Licensing.

A dynamic professional with significant experience and a successful track record in strategic business development in the licensing arena, Ms. DiPette joins MSLO from Elie Tahari, Ltd. where she served as VP, Licensing. Prior to that, she was VP, Licensing and New Business Development, at Perry Ellis, and Director, Corporate Licensing at Liz Claiborne, Inc., for such brands as Laundry by Shelli Segal, Lucky Brand Jeans, and Sigrid Olsen.

MSLO’s EVP Global Licensing Ann Bukawyn stated: “Trish has a proven record as a brand builder, as well a keen understanding and respect for the imaging and positioning of the brands she represents. She will be an incredible asset to MSLO and I’m delighted to have her on the team.”

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging approximately 66 million consumers a month across all media platforms with unique lifestyle content, and has a growing retail presence with 8,500 products in thousands of retail locations. MSLO's four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Whole Living—are available in print, digital and App formats and also makes special issues, books and utility Apps available. The Company’s television and video programming includes the new “Martha Stewart’s Cooking School” series, slated for debut in Fall 2012, in addition to a vast library of how-to video available online. Martha Stewart Living Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The HomeDepot, Macy's, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., in which the two will build distinct Martha Stewart stores in jcpenney department stores, and jointly develop an e-commerce site, for a 2013 launch. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

SOURCE Martha Stewart Living Omnimedia, Inc.

CONTACT:

Jeanne Meyer
Martha Stewart Living Omnimedia, Inc. Corporate Communications
1-212-827-8246
jmeyer@marthastewart.com