NEW YORK, September 9, 2008 – Martha Stewart Living Omnimedia, Inc. today announced the introduction of Martha Stewart The Good Bed, a new line of branded mattresses. The Good Bed, an expansion of the company’s portfolio of home decorating products, is now available through select independent furniture stores and will be available at department store chains and bedding specialty retailers.
Martha Stewart, MSLO’s Founder, stated: “Our lives today are so demanding and fast-paced that it can be hard to wind down at the end of the day. When I go to sleep, I want a mattress that is comfortable and well made. The Good Bed line is exactly that: our mattresses are designed using the highest quality materials such as 100% cotton, New Zealand wool, natural latex, and kiln-dried spruce.”
Designed by Martha Stewart and the MSLO design team and manufactured by The Good Bed LLC, an entity formed by MSLO and Columbus, Ohio-based Schottenstein Stores Corporation, the line is comprised of twelve mattresses, each covered in woven or knit tickings of 100% cotton and starting at $1,000. The mattresses are available in twin, full, queen, king, and California king sizes, and in comfort levels of firm, medium-firm, and plush. Each includes proprietary dual-directional coil innerspring support, a supportive soy foam comfort edge that makes it more comfortable to get into and out of bed, and continental tailoring for easier placement of fitted sheets. Select mattresses feature tight, Euro, box, and pillow tops, as well as layers of soy and visco foam.
Recognizing that today’s marketplace is filled with exceptionally thick mattresses, Stewart worked with The Good Bed to develop beds that are sensibly scaled and provide lasting comfort and support. The beds are designed for consumers seeking quality, craftsmanship, thoughtful design, and good value.
Robin Marino, Co-Chief Executive Officer for MSLO and President of Merchandising, said: “Mattresses are a natural extension of our home furnishings assortment. We are pleased to be collaborating with The Good Bed, which shares our commitment to bringing well-designed, high-quality products to consumers.”
Rob Casey, President of The Good Bed, stated: “We’re thrilled to be working with Martha Stewart and her team. They bring an incomparable dedication to design and functionality, qualities that distinguish this line and that greatly benefit consumers. Martha Stewart represents a tremendous opportunity for retailers to expand their traditional market reach with a brand to which many consumers turn when seeking ideas, information and products for their homes.”
Retailers are invited to view the line during the October 2008 High Point Market at The Good Bed showroom in High Point, North Carolina. To schedule a Market appointment, please call 336-841-2121.
For more information and dealer locations, visit www.thegoodbed.com or www.marthastewart.com/shop.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1-800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
About Schottenstein Stores Corporation
Schottenstein Stores Corporation, a Columbus, Ohio-based, privately held family of businesses chaired by Jay Schottenstein, is the owner of some of the finest consumer brands and retailers in the world. In addition, SSC is actively engaged in the development and management of real estate, receivables and inventory, licensing, visual media, wholesale and manufacturing, liquidation and asset value maximization.
About The Good Bed LLC
The Good Bed is located in High Point, NC. Website: www.thegoodbed.com. Telephone: 336-841-2121. For more information about Martha Stewart The Good Bed distribution opportunities, please call 336-841-2121.
Contacts:
For MSLO:
Agnes Hansdorfer
Corporate Communications
Martha Stewart Living Omnimedia
212-827-8269
ahansdorfer@marthastewart.com
Emily Reaman
Susan Magrino Agency for MSLO
212-957-3005
emily@smapr.com
For The Good Bed:
Dean Thompson
Marketing
704-315-8465
Dean.Thompson@thegoodbed.com
For Schottenstein Stores Corporation:
Michael Broidy
Corporate Affairs
614-449-4200
Michael.Broidy@vcf.com
