Premiering September 16, Light-Hearted Send-Up of Television's Queen of How-To Is Presented By the Only Two People Who Could Get Away With It: Martha's Daughter Alexis Stewart and her friend, Jennifer Koppelman Hutt
NEW YORK, August 11, 2008 - What do viewers say about the very accomplished Martha Stewart behind closed doors? Are they envious, awestruck, or amused by her attention to detail and quest for perfection? FINE LIVING NETWORK (FLN) will answer all those questions and more on September 16th (9:00pm ET/6:00pm PT) with the primetime premiere of "Whatever, Martha!," a new, weekly half-hour series featuring Sirius Satellite Radio's popular talk-show hosts Alexis Stewart (Martha's daughter) and Jennifer Koppelman Hutt (daughter of Charles Koppelman, executive chairman of Martha Stewart Living Omnimedia).
Known for jolting radio listeners with their irreverent and comedic points of view about life each day on "Whatever With Alexis and Jennifer," this new, unscripted TV format provides a provocative platform for the radio duo to reveal their very colorful, witty and sometimes shocking opinions about Martha Stewart, Martha's performance, appearance and approach to projects in memorable segments selected from the Emmy-winning program "Martha Stewart Living", which premiered 15 years ago. Ms. Stewart developed the series concept after being inspired by the cult classic series, Mystery Science Theatre. "We are always looking for inventive ways to use our fantastic library," Stewart said. "And this show seemed to be the perfect way to contemporize our content, reach a younger viewer, and keep our promise to entertain viewers while they learn."
In each episode, Alexis and Jennifer focus on America's foremost lifestyle authority while she's in her element: whether Martha is cooking, cleaning, crafting or executing some other domestic endeavor with unparalleled style, the pair pulls no punches as they relay their candid and often acerbic opinions about the TV host's impressive television career.
Commentary explores the humorous to the brutally honest -- whether they are discussing her fashion sense, skillful handiwork or interactions with a particular guest, nothing is off limits. And proving they are more than just talk, Jennifer and Alexis will get off of the couch to attempt to tackle some of Martha's projects in-studio, a sometimes frustrating effort that produces some hysterical on-camera moments.
Alexis Stewart said: "Just because my mother has been the straight man for years, doesn't mean that she doesn't get the joke. And that's what makes this so much fun to do. She has let us run with the ball and I think viewers will be surprised by just how honest we are in every single episode."
Jennifer Hutt added: "Martha loves to laugh. But what I find impressive is that she can laugh at herself and gave us the ultimate blessing by allowing us to do this show and laugh with her.”
Commenting on the series, Fine Living Network's GM Chad Youngblood said: "Of course, Martha is in a league of her own when it comes to cooking, crafting, gardening and entertaining. And at one time or another I think we've all watched her with a combination of awe and jealousy, and at some point just said, "Whatever, Martha!" He adds: "But now FLN is going to give viewers a very different look at Martha from an insider's perspective they would never otherwise have. The result is great TV that's really fun to watch."
Wenda Harris Millard, President of Media and Co-Chief Executive Officer of MSLO, said: "We're delighted to extend our relationship with Fine Living with this innovative original series. And we can't wait for America to discover Martha's daughter Alexis Stewart and her "Whatever" co-host Jennifer Koppelman Hutt. As a team, their irreverent, hilarious, modern girls' take on the Martha they know so well is sure to keep the audience on the edge of their seat, wondering ‘what will they say next?’" She added: "And in between the laughter, we think the audience might learn a little something along the way."
“Whatever, Martha!” is a production of Martha Stewart Living Omnimedia in association with Fine Living Network. Executive Producers are Martha Stewart and Lynn Sadofsky. Chad Youngblood and Kent Takano are Executives in Charge of Production for Fine Living Network.
ABOUT FINE LIVING NETWORK
Fine Living Network (FLN) is the leading entertainment and information resource for programming that impacts viewers' quality of life. The cable network, currently available in about 50 million homes, is dedicated to providing topical, timely and fast-paced lifestyle-related content for success-driven individuals who see value in knowing the best ways to spend their time and money. From the makers of HGTV and Food Network, Fine Living Network is available nationwide on DirecTV channel 232 and DISH Network channel 113, and on local digital cable. To find your cable provider, visit www.fineliving.com/TV.
ABOUT MARTHA STEWART LIVING OMNIMEDIA
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels, and independent retailers, Martha Stewart for 1-800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
Alexis Stewart, Martha Stewart's daughter, is Martha's original apprentice. Although Alexis has had an insider's view of Martha's ventures, she was also encouraged to explore her own dreams and ideas. Since the mid-1990s, Alexis has started several businesses, both in the Hamptons and New York City, to which she has brought her love of quality, cleanliness, and simplicity. In addition to being an avid reader, animal lover, and an advocate for the environment, Alexis has been a radio devotee -- and an information seeker -- all her life. In 2006, Alexis began co-hosting, along with Jennifer Koppelman Hutt, "Whatever With Alexis and Jennifer," a radio show on Martha Stewart Living Radio (www.whateverradio.com). She hopes that she and Jennifer can bring light and humor to some of the daily issues that we all face. She's also eager to share practical advice with listeners and comfort them with the knowledge that we are all struggling toward a simpler, happier, and more fulfilling life.
JENNIFER KOPPELMAN HUTT
Jennifer Koppelman Hutt always knew she would end up on radio. As a little girl growing up in a suburb of New York City, she thought her singing voice was going to get her there. Instead, her vibrant personality and unique point of view have provided her ticket to the airwaves. But Jennifer's road to "Whatever with Alexis & Jennifer" (www.whateverradio.com) has taken some twists and turns. She graduated from Tufts University in 1992, and went on to get her law degree from Hofstra University. After finishing law school, Jennifer studied voice and acting -- and perfected the art of being a socially savvy twenty-something. Soon, Jennifer met her husband, Keith Hutt, and put her career ambitions on hold to raise their two children. Now, with the children in school, Jennifer is ready to share with Alexis Stewart and with listeners everything she has learned about friends, family, the law, and "whatever" else is on her mind.