New Online Boutique Offers Fresh Flower and Plant Arrangements
Featuring Exclusive Martha Stewart Designs
Carle Place, NY and New York, NY, April 7, 2008 –Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) and 1-800-FLOWERS.COM® (NASDAQ: FLWS) announce the launch of Martha Stewart for 1-800-Flowers.com, a co-branded line of fresh, seasonal flower arrangements and plants available now exclusively at www.1800flowers.com/marthastewart. The collaboration brings together MSLO's unique design aesthetic with 1-800-FLOWERS.COM's more than 30 years of floral expertise.
Martha Stewart for 1-800-Flowers.com offers consumers an assortment of beautiful arrangements that showcase Martha's favorite flowers, hand-selected and arranged in containers inspired by her personal vase collections. The exclusive online boutique features an extensive range of floral designs styled by Martha that include a full selection of seasonal blooms. The arrangements are offered in vases, planters and bowls inspired by Martha's large collection of containers, ranging from mid-century modern forms to art deco masterpieces, to furnishings from her homes.
“Flowers are not only magnificent for adding color and beauty to the home, but they also make thoughtful gestures for every occasion. Distinctive designs bring out the beauty of my favorite flowers because each arrangement is created with impeccable attention to color, texture and proportion. The specially crafted containers are designed to be keepsakes and can be used by customers year round. We are very happy to be working with 1-800-Flowers.com making such beautiful floral designs which are accessible and elegant,” said Martha Stewart, Founder of Martha Stewart Living Omnimedia.
“I am extremely proud of the close collaboration between 1-800-FLOWERS.COM and Martha Stewart Living Omnimedia,” says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. “Whether decorating for an occasion, remembering a loved one, or simply making any day special, consumers will find beauty beyond the ordinary in every purchase from Martha Stewart for 1-800-Flowers.com. The new boutique is a great addition to the already extensive gift offering that consumers can find at 1-800-FLOWERS.COM, and timed perfectly for Mother's Day shoppers."
The exciting launch of Martha Stewart for 1-800-Flowers.com comes just in time for the spring holidays. For Mother's Day, a spray of deep-pink hydrangeas in a burnished gold vase makes a great gift, and stunning white Phalaenopsis orchids cascading from a polished silver vessel are perfect for spring and summer weddings. Fresh-cut flowers are now available for same-day delivery through a network of BloomNet Professional Florists. Next-day delivery is available direct from the grower. Varied delivery choices and 1-800-FLOWERS.COM's expertise in customer service ensure that consumers receive stunning arrangements when they want them.
"Martha Stewart for 1-800-Flowers.com will make the most of our fresh flowers as they come into bloom," states Monica Woo, President, Consumer Floral Brand at 1-800-FLOWERS.COM. "Our partnership with Martha Stewart Living Omnimedia has left no detail to chance, and each arrangement truly reflects the quest for a perfect harmony of color, texture and design."
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight “Fresh From Our Growerssm.” As always, 100% satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands® (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com); and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists.
1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization tools and more. The Broadcasting segment produces such outstanding programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
Samantha Schabel/Emily Reaman
Susan Magrino Agency
Elizabeth Estroff/Katie Goldberg
Martha Stewart Living Omnimedia
MWW PR Group