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Martha Stewart Living Omnimedia, Inc. Announces Second Quarter 2007 Revenue Up 7.7%

Advertising Revenue in the Publishing Group Grew 23%;
Merchandising Initiatives on Track for Strong Second Half 2007

NEW YORK, Aug. 1 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced its results for the second quarter, showing revenue up 7.7% to $73.4 million, including 23.1% growth in ad revenue for the company's Publishing segment. Excluding non-recurring items, the loss was $(0.09) in the current period compared to a $(0.07) loss in the prior year period.

President and Chief Executive Officer Susan Lyne said: "In the second quarter of 2007, we continued to deliver solid, near-term gains and made strategic adjustments to accelerate the company's long-term expansion. We're on track to return to profitability this year and foresee a strong second half. Advertising sales are thriving and our Martha Stewart Collection exclusively at Macy's is currently rolling into stores. To improve our long- term adjusted EBITDA performance, we are reallocating some of our investment in Publishing to Internet.

"Advertising revenue is growing across our business segments. Publishing was particularly strong with a 23% increase; advertising revenue growth exceeded page growth, a significant trend that continues from previous quarters. We also struck an agreement to publish 10 books over the next five years with Clarkson Potter/Publishers, a deal that is already contributing to our financial performance.

"Our Merchandising initiatives are all moving along well. In the second quarter, we launched our Martha Stewart Crafts line at more than 900 Michaels arts and crafts stores and on marthastewartcrafts.com. The initial performance of the line has been solid, and we will be broadening our distribution to independent retailers this fall.

"We recruited Wenda Harris Millard, former Chief Sales Officer of Yahoo! and a founder of DoubleClick, to leverage our media assets in the newly created position of President, Media. We now have in place the right people and the right strategy to achieve our near and long-term objectives."

Second Quarter 2007 Summary

Revenues rose 7.7% to $73.4 million, compared to $68.2 million for the second quarter of 2006. The second-quarter results benefited from ad revenue growth and the Clarkson Potter deal.

Operating loss for the second quarter was $(7.8) million, compared to $(1.8) million for the second quarter of 2006, due to previously discussed investments in the Internet and Merchandising segments and a decline in sales at Kmart. The Merchandising group is now fully staffed in advance of new product launches in the second half. The results for the current period include $2.2 million ($0.04) of non-recurring separation costs (cash and non- cash equity compensation); the prior year included a one-time newsstand expense reduction adjustment of $3.2 million ($0.06 per share) related to the settlement of certain newsstand-related fees. Excluding these items, operating loss would have been a loss of $(5.5) million compared to a loss of $(5.0) million in the prior year period.

Adjusted EBITDA loss for the second quarter of 2007 was a loss of $(0.8) million, including non-recurring cash separation costs of $1.3 million. This compares to adjusted EBITDA of $3.2 million in the prior year period. Excluding $1.3 million of non-recurring cash employee separation costs in the current period and the $3.2 million reduction in newsstand-related fees in the prior year period, adjusted EBITDA would have been $0.6 million in the current period compared to breakeven in the prior year period.

Loss per share from continuing operations was $(0.13) for the second quarter of 2007, compared to $(0.01) for the second quarter of 2006. Excluding non-recurring items, the loss was $(0.09) in the current period compared to a $(0.07) loss in the prior year period.

Second Quarter 2007 Results by Segment

Publishing

Revenues in the second quarter of 2007 rose 16% to $47.5 million from $40.9 million, driven by ongoing growth in advertising revenue due to a greater number of ad pages at higher rates. Pages increased 12% at Martha Stewart Living and 22% at Everyday Food, while total ad revenue rose 23% in the quarter. The Clarkson Potter agreement also contributed to results for the quarter.

Operating income was $5.1 million for the second quarter of 2007, compared to $6.1 million in the second quarter of 2006.

Adjusted EBITDA was $6.8 million, compared to an adjusted EBITDA of $6.9 million in the second quarter of 2006. The results for the current period included $1.0 million of non-recurring cash separation costs for a senior executive. The prior year included a one-time newsstand expense reduction adjustment of $3.2 million related to the settlement of certain newsstand- related fees. Excluding these items, adjusted EBITDA would have been $7.8 million in the current period and $3.7 million in the prior year period, an increase of $4.1 million. This increase is driven by growth in ad pages and rates in Living, Everyday Food and a new book deal with Clarkson Potter. The current period included an investment of $2.0 million in Blueprint magazine.

Highlights

  • Publishing remains a key growth category. Advertising revenue rose 23.1% to $27.8 million. Ad revenue growth continues to exceed page growth, a strong and consistent trend from last year that is continuing through 2007. The March, June, August and September issues of Living, the company's flagship magazine, are the largest issues for those months since 2002.
  • The company announced an agreement with Clarkson Potter/Publishers to publish 10 books over a five-year period, beginning this fall with Martha Stewart Living Cookbook Volume I: The Original Classics and Martha Stewart Living Cookbook Volume II: The New Classics. This important deal helps MSO achieve near- and long-term margin objectives. The leading lifestyle and cookbook publisher, Clarkson Potter has been publishing best-selling Martha Stewart books since Entertaining in 1982.

Merchandising

Revenues were $10.4 million for the second quarter of 2007, as compared to $10.9 million in the prior year's second quarter. The current quarter included revenue from new partnerships, including the Martha Stewart Crafts line at Michaels and on marthastewartcrafts.com, the Martha Stewart Colors paint palette at Lowe's, and the Martha Stewart Rugs program with Safavieh. The increases were offset by declining sales of Martha Stewart Everyday product at Kmart.

Operating income was $3.5 million for the second quarter of 2007, compared to $5.1 million in the second quarter of 2006. The reduction in operating income was due largely to the decline in sales of product at Kmart and an anticipated investment in staff. The company is now fully staffed for second- half launches.

Adjusted EBITDA was $3.9 million for the second quarter of 2007, compared to $5.6 million in the prior year's second quarter.

Highlights

  • The company launched its introductory Martha Stewart Crafts line of paper-based crafting and storage products on May 1, which is delivering solid results. The line, which features more than 650 SKUs, is available exclusively in more than 900 Michaels arts and crafts stores in the United States and Canada and on marthastewartcrafts.com. The line will be rolling out to independent craft retailers this fall, and more broadly in 2008.
  • The Martha Stewart Collection exclusively at Macy's is rolling into stores and will officially launch with an extensive marketing campaign on September 10. The line encompasses a broad range of home goods- including bed and bath textiles, housewares, casual dinnerware, flatware and glassware, cookware, holiday decorating, and tree-trimming items.
  • The company continues to expand its home decorating portfolio with the launch of Martha Stewart Floor Designs(TM) with FLOR(TM) on July 15, followed by Martha Stewart Rugs, and the portable lighting component of the Martha Stewart Lighting line in fall 2007. The rugs and lighting products will be available at Macy's, as well as at independent retailers. The carpet tiles are available online at flor.com.

Internet

Revenues rose 12% year-over-year to $5.2 million in the second quarter of 2007 from $4.6 million in the second quarter of 2006, driven by 17% growth in ad revenue.

Operating loss was $(2.1) million in the second quarter of 2007, compared with breakeven in the second quarter of 2006. Increased revenue was more than offset by higher expenses associated with the new platform, including higher technology and staffing costs.

Adjusted EBITDA loss was $(1.7) million in the second quarter of 2007, compared to adjusted EBITDA income of $0.1 million in the second quarter of 2006.

Highlights

  • Traffic on the new website increased modestly, from 36.5 million page views/month in prior year to 38.0 million page views/month this quarter. To ramp traffic, the company is focusing on two key initiatives: significantly increasing the amount of content on the site; and focusing on search engine optimization.
  • One of the priorities is to reset the development road map to take advantage of the company's assets-brand awareness, unique content and engaged consumer base-to build a significant digital business.

Broadcasting

Revenues in the second quarter of 2007 were $10.4 million, down from $11.8 million in the second quarter of 2006. The prior year's quarter included revenue from the cable distribution of the show. The conclusion of a cable agreement along with the erosion of the daytime television audience were partially offset by high-margin product integration revenue.

Operating loss was $(0.9) million for the second quarter of 2007, compared to operating income of $0.4 million in the second quarter of 2006. Results included a $0.9 million ($0.02 per share) non-cash compensation expense associated with the amortization of the last tranche of a warrant granted in connection with the production of a syndicated TV program.

Adjusted EBITDA was $1.1 million for the second quarter of 2007, compared to $1.2 million in the prior year's second quarter. The decline in revenue was partially offset by an increase in high-margin product integrations which, combined with cost controls, allowed the segment to deliver approximately flat adjusted EBITDA.

Highlights

  • The second season of The Martha Stewart Show wrapped in June and preparations are underway for the third season, which begins in September and will be broadcast in more than 95 percent of the United States.
  • The company announced a distribution deal with the DIY Network for a new half-hour series. The Martha Stewart Crafts TV show is a "best of" compilation of "how-to" segments about scrapbooking, handmade gifts, paper cards, decoupage, glittering, framing, rubber-stamping and more. Set to premiere on Thanksgiving Day, the initial 39 episodes will be culled from MSO's original lifestyles series, Martha Stewart Living.

Corporate Expenses

Corporate expenses, including depreciation and amortization and non-cash equity compensation were $(13.3) million, compared to $(13.4) million in the prior year's quarter. Adjusted EBITDA was a loss of $(10.9) in the current period, compared to a loss of $(10.7) million in the prior year period. The current period includes $0.4 million of cash and $0.4 of non-cash separation costs related to the departure of a corporate employee. Excluding the current period cost, adjusted EBITDA would have been $(10.5) in the current period, compared to $(10.7) million in the prior year period.

Trends and Outlook

Howard Hochhauser, Chief Financial Officer, commented: "We are well- positioned at the close of the second quarter, and highly encouraged that ad revenue growth across our media business segments continues to be strong.

"We have returned to growth armed with a strong balance sheet, and are actively evaluating how best to deploy our capital. To this end, we anticipate moving certain spending from Publishing to Internet. Our financial strength, marked by our substantial free cash flow-generating characteristic and our strong balance sheet, gives us the flexibility to execute on our strategy.

"As we look ahead to the coming quarters, we are maintaining our full-year revenue guidance in the range of $330.0 - $340.0 million, operating income guidance in the range of $9.5 - $12.5 million and adjusted EBITDA guidance in the range of $34.0 - $37.0 million.

"For the third quarter of 2007, we are expecting revenue in the range of $68.0 - $70.5 million, operating loss in the range of $(7.5) - $(8.5) million and adjusted EBITDA loss in the range of $(2.5) - $(3.5) million, including an investment of $2.0 million in Blueprint magazine."

Use of Non-GAAP Financial Information

In addition to using net income to assess the organization's overall financial health, Company management uses net income before interest, taxes, depreciation, amortization and non-cash equity compensation ("adjusted EBITDA"), a non-GAAP financial measure, to evaluate the performance of our businesses on a real-time basis. Adjusted EBITDA is considered an important indicator of operational strength, is a direct component of the Company's annual compensation program, and is a significant factor in helping our management determine how to allocate resources and capital. Adjusted EBITDA is used in addition to and in conjunction with results presented in accordance with GAAP. Management considers adjusted EBITDA to be a critical measure of operational health because it captures all of the revenue and ongoing operating expenses of our businesses without the influence of (i) interest charges, which result from our capital structure, not our ongoing business efforts, (ii) taxes, which relate to the overall organizational financial return, not that of any one business, (iii) the capital expenditure costs associated with depreciation and amortization, which are a function of historical decisions on infrastructure and capacity, and (iv) the cost of non- cash equity compensation which, as a function of our stock price, can be highly variable, is not necessarily an indicator of current operating performance for any individual business unit, and is amortized over the appropriate period.

Adjusted EBITDA provides a means to directly evaluate the ability of our business operations to generate returns on a real-time basis. We provide disclosure of adjusted EBITDA because we believe it is useful for investors to have means to assess our performance as we do. While adjusted EBITDA is a customized non-GAAP measure, it also provides a means to analyze, value and compare our operating capabilities to those of companies with whom we compete, many of which have different compensation plans, depreciation and amortization costs, capital structures and tax burdens. But please note that our non-GAAP results may differ from similar measures used by other companies, even if similar terms are used to identify such measures.

A limitation of adjusted EBITDA is that it does not reflect the periodic costs of certain capitalized tangible and intangible assets used in generating revenues for our overall organization. Management evaluates the costs of such tangible and intangible assets through other financial measures such as capital expenditures. Management also evaluates the cost of capitalized tangible and intangible assets by analyzing returns provided on the capital dollars deployed. A further limitation of adjusted EBITDA is that it does not include stock compensation expense related to our workforce. Adjusted EBITDA should be considered in addition to, and not as a substitute for, net income or other measures of financial performance reported in accordance with GAAP.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

The Company will host a conference call with analysts and investors on August 1st, at 10:00 a.m. ET that will be broadcast live over the Internet at www.marthastewart.com/ir.

We have included in this press release certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements can be identified by terminology such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of these terms or other comparable terminology. The Company's actual results may differ materially from those projected in these statements, and factors that could cause such differences include: adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners; downturns in national and/or local economies; shifts in our business strategies; a loss of the services of Ms. Stewart; a loss of the services of other key personnel; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting the Company's industries. Certain of these and other factors are discussed in more detail in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission, especially under the heading "Risk Factors", which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. The Company is under no obligation to update any forward- looking statements after the date of this release.



                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                         Three Months Ended, June 30,
             (unaudited, in thousands, except per share amounts)

                                                    2007      2006  % change
    REVENUES
      Publishing                                 $47,478   $40,888     16.1%
      Merchandising                               10,352    10,891     -4.9%
      Internet                                     5,183     4,634     11.8%
      Broadcasting                                10,433    11,757    -11.3%
        Total revenues                            73,446    68,170      7.7%

    OPERATING COSTS AND EXPENSES
      Production, distribution
       and editorial                              38,881    35,498     -9.5%
      Selling and promotion                       22,172    14,787    -49.9%
      General and administrative                  17,920    17,447     -2.7%
      Depreciation and amortization                2,263     2,236     -1.2%
        Total operating costs
         and expenses                             81,236    69,968    -16.1%

    OPERATING LOSS                                (7,790)   (1,798)       nm

      Interest income, net                           775     1,356    -42.8%
      Legal settlement                               432         -        nm

    LOSS BEFORE INCOME TAXES                      (6,583)     (442)       nm

      Income tax provision                          (154)     (229)       nm

    LOSS FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
     DISCONTINUED OPERATIONS                      (6,737)     (671)       nm

      Loss from discontinued operations                -      (499)       nm

    NET LOSS                                     $(6,737)  $(1,170)       nm

    LOSS PER SHARE - BASIC AND DILUTED
      Loss from continuing operations             $(0.13)   $(0.01)
      Loss from discontinued operations            (0.00)    (0.01)
      Net loss                                    $(0.13)   $(0.02)

    WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
      Basic and Diluted                           52,386    51,176



                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                          Six Months Ended June 30,
             (unaudited, in thousands, except per share amounts)

                                                    2007      2006  % change
    REVENUES
      Publishing                                 $88,096   $77,176     14.1%
      Merchandising                               23,952    22,418      6.8%
      Internet                                     8,713     7,582     14.9%
      Broadcasting                                19,389    23,077    -16.0%
        Total revenues                           140,150   130,253      7.6%

    OPERATING COSTS AND EXPENSES
      Production, distribution and editorial      78,609    68,247    -15.2%
      Selling and promotion                       42,403    31,781    -33.4%
      General and administrative                  35,239    35,269      0.1%
      Depreciation and amortization                4,241     4,444      4.6%
        Total operating costs and expenses       160,492   139,741    -14.8%

    OPERATING LOSS                               (20,342)   (9,488)       nm
      Interest income, net                         1,547     2,402    -35.6%
      Legal settlement                               432         -        nm

    LOSS BEFORE INCOME TAXES                     (18,363)   (7,086)       nm

      Income tax provision                          (243)     (296)       nm

    LOSS FROM CONTINUING OPERATIONS BEFORE
     LOSS FROM DISCONTINUED OPERATIONS           (18,606)   (7,382)       nm

      Loss from discontinued operations                -      (622)       nm

    NET LOSS                                    $(18,606)  $(8,004)       nm

    LOSS PER SHARE - BASIC AND DILUTED
      Loss from continuing operations             $(0.36)   $(0.14)
      Loss from discontinued operations                -     (0.01)
      Net loss                                    $(0.36)   $(0.16)

    WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
      Basic and Diluted                            52,382    51,192



                    Martha Stewart Living Omnimedia, Inc.
                         Consolidated Balance Sheets
                   (in thousands, except per share amounts)

                                                    June 30,     December 31,
                                                      2007           2006
                                                  (unaudited)
    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                     $ 36,571        $28,528
      Short-term investments                          45,304         35,321
      Accounts receivable, net                        45,007         70,319
      Inventories, net                                 5,114          4,448
      Deferred television production costs             4,844          4,609
      Income taxes receivable                            482            482
      Other current assets                             2,592          3,857
        Total current assets                         139,914        147,564
    PROPERTY, PLANT AND EQUIPMENT, net                18,055         19,616
    INTANGIBLE ASSETS, net                            53,605         53,605
    OTHER NONCURRENT ASSETS                            8,401          7,262
        Total assets                                $219,975       $228,047

    LIABILITIES AND SHAREHOLDERS' EQUITY
    CURRENT LIABILITIES
      Accounts payable and accrued liabilities      $ 23,702        $28,053
      Accrued payroll and related costs               13,882         13,646
      Income taxes payable                             1,946          1,011
      Current portion of deferred subscription income 26,687         28,884
      Current portion of deferred royalty revenue      7,245          3,159
        Total current liabilities                     73,462         74,753
    DEFERRED SUBSCRIPTION REVENUE                      9,124         10,032
    DEFERRED REVENUE                                  13,163          9,845
    OTHER NONCURRENT LIABILITIES                       2,244          2,460
        Total liabilities                             97,993         97,090

    COMMITMENTS AND CONTINGENCIES
    SHAREHOLDERS' EQUITY
      Class A common stock, $0.01 par value,
       350,000 shares authorized: 26,608 and
       26,109 shares issued in 2007 and 2006,
       respectively                                      266            261
      Class B common stock, $0.01 par value,
       150,000 shares authorized: 26,722 and
       26,791 shares outstanding in 2007 and 2006,
       respectively                                      268            268
      Capital in excess of par value                 267,479        257,014
      Accumulated deficit                           (145,256)      (125,811)
                                                     122,757        131,732

    Less class A treasury stock - 59 shares at cost     (775)          (775)
        Total shareholders' equity                   121,982        130,957
        Total liabilities and shareholders' equity  $219,975       $228,047



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                         Three Months Ended June 30,
                          (unaudited, in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income/(loss), a GAAP measure, and adjusted EBITDA, a non-GAAP measure. In order to reconcile adjusted EBITDA to operating income, depreciation and amortization and non-cash equity compensation are added back to operating income/(loss).


                                                        2007           2006

    ADJUSTED EBITDA
      Publishing                                      $6,779         $6,905
      Merchandising                                    3,902          5,610
      Internet                                        (1,705)           110
      Broadcasting                                     1,126          1,238
      Adjusted EBITDA before Corporate Expenses       10,102         13,863
      Corporate Expenses                             (10,889)       (10,690)
    Adjusted EBITDA                                     (787)         3,173

    NON-CASH EQUITY COMPENSATION
      Publishing                                       1,434            708
      Merchandising                                      355            238
      Internet                                            90             36
      Broadcasting                                     1,160             59
      Corporate Expenses                               1,701          1,694
        Total Non-Cash Equity Compensation             4,740          2,735

    DEPRECIATION AND AMORTIZATION
      Publishing                                         295            135
      Merchandising                                       97            254
      Internet                                           349             68
      Broadcasting                                       837            755
      Corporate Expenses                                 685          1,024
        Total Depreciation and Amortization            2,263          2,236

    OPERATING INCOME (LOSS)
      Publishing                                       5,050          6,062
      Merchandising                                    3,450          5,118
      Internet                                        (2,144)             6
      Broadcasting                                      (871)           424
    Operating Income before Corporate Expenses         5,485         11,610
    Corporate Expenses                               (13,275)       (13,408)
        Total Operating Loss                          (7,790)        (1,798)

        Interest income, net                             775          1,356
        Legal settlement                                 432              -

    LOSS BEFORE INCOME TAXES                          (6,583)          (442)
        Income tax provision                            (154)          (229)

    LOSS FROM CONTINUING OPERATIONS BEFORE
     LOSS FROM DISCONTINUED OPERATIONS                (6,737)          (671)

    Loss from discontinued operations                      -           (499)

    NET LOSS                                         $(6,737)       $(1,170)



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                          Six Months Ended June 30,
                          (unaudited, in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income/(loss), a GAAP measure, and adjusted EBITDA, a non-GAAP measure. In order to reconcile adjusted EBITDA to operating income, depreciation and amortization and non- cash equity compensation are added back to operating income/(loss).

                                                        2007           2006

    ADJUSTED EBITDA
      Publishing                                      $9,157         $7,746
      Merchandising                                   11,134         12,334
      Internet                                        (3,978)           159
      Broadcasting                                     1,776          1,886
      Adjusted EBITDA before Corporate Expenses       18,089         22,125
      Corporate Expenses                             (21,318)       (21,462)
    Adjusted EBITDA                                   (3,229)           663
    NON-CASH EQUITY COMPENSATION
      Publishing                                       2,219          1,418
      Merchandising                                      715            515
      Internet                                           164             53
      Broadcasting                                     7,046            279
      Corporate Expenses                               2,728          3,442
        Total Non-Cash Equity Compensation            12,872          5,707

    DEPRECIATION AND AMORTIZATION
      Publishing                                         588            319
      Merchandising                                      193            508
      Internet                                           505            103
      Broadcasting                                     1,699          1,500
      Corporate Expenses                               1,256          2,014
        Total Depreciation and Amortization            4,241          4,444

    OPERATING INCOME (LOSS)
      Publishing                                       6,350          6,009
      Merchandising                                   10,226         11,311
      Internet                                        (4,647)             3
      Broadcasting                                    (6,969)           107
    Operating Income before Corporate Expenses         4,960         17,430
    Corporate Expenses                               (25,302)       (26,918)
      Total Operating Loss                           (20,342)        (9,488)
      Interest income, net                             1,547          2,402
      Legal settlement                                   432              -

    LOSS BEFORE INCOME TAXES                         (18,363)        (7,086)

      Income tax provision                              (243)          (296)

    LOSS FROM CONTINUING OPERATIONS BEFORE
     LOSS FROM DISCONTINUED OPERATIONS               (18,606)        (7,382)
    Loss from discontinued operations                      -           (622)

    NET LOSS                                        $(18,606)       $(8,004)



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                           Guidance Reconciliation
                                (in millions)

The following table presents segment and consolidated financial information, including a reconciliation of operating income/(loss), a GAAP measure, and adjusted EBITDA, a non-GAAP measure. In order to reconcile adjusted EBITDA to operating income, depreciation and amortization and non- cash equity compensation are added back to operating income/(loss).


    Third Quarter Guidance Reconciliation
                                                          Guidance Range
    Adjusted EBITDA                                   $(3.5)    -   $(2.5)
      Depreciation and Amortization                    (1.5)         (1.5)
      Non-Cash Equity Compensation                     (3.5)         (3.5)
    Operating Loss                                     (8.5)    -    (7.5)
    Interest Income                                     1.0           1.0
    Pre-tax Loss                                       (7.5)    -    (6.5)
    Income Taxes                                         --     -      --
    Net Loss                                           (7.5)    -    (6.5)
    Loss Per Share                                   $(0.14)    -  $(0.13)
    Avg. Diluted Shares Outstanding                    52.0          52.0



    Full Year 2007 Guidance Reconciliation
                                                          Guidance Range
    Adjusted EBITDA                                   $34.0    -     $37.0
      Depreciation and Amortization                    (6.5)          (6.5)
      Non-Cash Equity Compensation                    (18.0)         (18.0)
    Operating Income                                    9.5    -      12.5
    Interest Income                                     4.0            4.0
    Pre-tax Income                                     13.5    -      16.5
    Income Taxes                                         --    -        --
    Net Income                                         13.5    -      16.5
    Earnings Per Share                                $0.26    -     $0.32
    Avg. Diluted Shares Outstanding                    52.0           52.0

SOURCE Martha Stewart Living Omnimedia, Inc.

CONTACT: Investors, Howard Hochhauser, Chief Financial Officer, of
Martha Stewart Living Omnimedia, Inc., +1-212-827-8530; Media, Diana Pearson,
SVP, Corporate Communications and Media Relations, of Martha Stewart Living
Omnimedia, Inc., +1-212-827-8915 /
Web site: http://www.marthastewart.com /
(MSO)