NEW YORK, Jan. 29 /PRNewswire/ -- Waterford Wedgwood USA, Inc. and Martha
Stewart Living Omnimedia, Inc. (MSO) will collaborate to develop a new bridal
and tabletop line. The line will be available in early 2008 exclusively at
Macy's in the United States, and through macys.com, as part of the Martha
Stewart Collection(TM) assortment of products, the three companies announced
today.
Martha Stewart design teams will oversee and direct the creation of this
upscale tabletop and giftware line, which will include casual and formal
giftware, as well as stemware and flatware. Waterford Wedgwood, the largest
tabletop manufacturer worldwide, will be responsible for manufacturing and
distribution. Wedgwood will distribute the new line internationally.
Lou Scala, Chief Marketing and Brand Officer for Wedgwood, called the
collaboration on the new bridal and tabletop line "the perfect marriage of
Wedgwood's history and expertise, the prestige and quality inherent in both
the Wedgwood and Martha Stewart brands and the importance of Macy's as a
retail destination."
Robin Marino, President of Merchandising for Martha Stewart Living
Omnimedia, said, "Martha Stewart is a trusted source of inspiration and
information for millions of brides and grooms who are planning their
celebrations and lives together. We are very pleased to partner with
Wedgwood, a legendary innovator, and with Macy's, to enter the luxury
lifestyle market with a beautifully-designed and distinctive bridal and
tabletop line available exclusively at Macy's nationwide. Wedgwood will be a
strong ambassador and distributor for international markets."
"As a truly national company, with over 800 stores, Macy's is the perfect
retail outlet for this new collaboration between Wedgwood and Martha Stewart
Living Omnimedia, Inc.," stated Tim Adams, Chairman and CEO, Macy's Home
division. "We look forward to this addition to our exclusive Martha Stewart
Collection(TM)"
About Martha Stewart Living Omnimedia, Inc.: Martha Stewart Living
Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information,
inspiring and engaging consumers with unique lifestyle content and high-
quality products. MSLO is organized into four business segments: Publishing,
Broadcasting, Merchandising, and Internet.
About Macy's: Macy's, the largest retail brand of Federated Department
Stores, Inc., delivers fashion and affordable luxury to customers at more than
800 locations in 45 states, the District of Columbia, Puerto Rico and Guam.
Offering distinctive assortments including exclusive fashion and home brands,
Macy's stores are operated by seven regionally based retail divisions --
Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest,
Macy's South, and Macy's West -- and an online store at macys.com.
About Wedgwood: Wedgwood is a subsidiary of Dublin, Ireland-based
Waterford Wedgwood plc. With annual sales of nearly $1 billion, Waterford
Wedgwood plc is the world's largest tabletop, gift, crystal, silver and
ceramics company. In addition to Wedgwood the Waterford Wedgwood plc family
of premium lifestyle brands includes Waterford, Rosenthal and Royal Doulton,
Johnson Brothers, Minton, Royal Albert, W-C Designs, and exclusive design
partnerships with the world's leading designer and lifestyle brands including
Versace, Jasper Conran, Vera Wang, Barbara Barry, John Rocha, Marc Jacobs,
Robert Mondavi, Emeril and Gordon Ramsay.
Source:
Waterford Wedgwood USA, Inc.
