One of Daytime's Most Incredible Giveaways Culminates Tuesday, October 17 on
The Martha Stewart Show
NEW YORK, Oct. 17 /PRNewswire/ -- Della Williams from Mesa, AZ has been
named the winner of a new Martha Stewart-created KB Home, courtesy of The
Martha Stewart Show distributed by NBC Universal Domestic Television
Distribution. On today's edition of the "how-to" series, Ms. Stewart declared
Della Williams the winner of Martha's Ultimate KB Home Giveaway. The online
interactive watch-and-win sweepstakes, which launched September 12, was a
whopping success with nearly 24 million entries logged through the October 6
deadline.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061017/NYTU161 )
During the month-long event, viewers were asked to tune in to the daytime
show to obtain Martha's daily clue, which was needed to find the KB Home Key
hidden in a photo-realistic room located on marthastewart.com and on the
show's affiliate websites.
Della Williams will get to choose her personal dream home, valued at up to
$400,000, from one of two Martha Stewart KB Home communities in Cary, North
Carolina (outside of Raleigh) and Fairburn, Georgia (outside of Atlanta).
These communities are the fruit of a collaboration between Martha Stewart
Living Omnimedia and KB Home to develop neighborhoods with houses inspired by
Martha Stewart's own homes in New York, Connecticut and Maine; Martha worked
closely with architects and builders on the various models and designs.
Special show correspondent, Queer Eye's Carson Kressley, was on hand with
the three finalists at the KB Home Hampton Oaks: Created with Martha Stewart
community in Fairburn to officiate a series of challenges that determined
which of the randomly chosen finalists would win the house. In the first round
of challenges, the three contestants faced off in a banana peeling contest.
The remaining two contestants moved on to the final challenge where they were
given the same exact groceries which needed to be unpacked in the fastest
time.
Kristen Imboden from Olathe, KS was first to be eliminated but as second
runner-up, she took home a Toshiba 47 Inch High-Definition Flat Panel
Television valued at $4,000. Linda Saenz from Orange, CA lost out on the house
but won a seven night cruise aboard Royal Caribbean's new luxury liner
'Liberty of the Seas' courtesy of Expedia.
In addition to the home giveaway, The Martha Stewart Show also awarded
three viewers over the past month with a brand new 2007 Chevrolet Suburban
valued at $51,000. Viewers were randomly selected to participate in special
challenges for a chance to win one of the cars.
"The sweepstakes was an overwhelming success," notes Ms. Stewart. "Our
viewers responded with tremendous enthusiasm and I know that our winner will
be very happy in their new home." She adds, "I also want to thank our partners
at KB Home and Chevrolet for their support of this sweepstakes and for helping
to make our second season launch such a memorable one."
Bruce Karatz, CEO and Chairman of KB Home comments, "What a thrill it was
to give viewers from all over the country the chance to see these magnificent
homes and possibly win a home created by KB Home and Martha Stewart. The
winner and her family will create lifetime memories in a home that embodies
quality craftsmanship and classic details."
An overwhelmed grand prizewinner Della Williams said, "I'm so excited, I
just can't believe it."
THE MARTHA STEWART SHOW is a nationally-syndicated, daily "how-to" series
anchored by segments that entertain, inform and inspire. Shot in front of a
studio audience, the hour-long program's format allows audience members, home
viewers and special guests to participate and interact with host, Martha
Stewart. Featuring headline makers, A-list celebrities plus everyday people
who've accomplished extraordinary things, The Martha Stewart Show sheds new
light on subjects including cooking and entertaining, decorating, and home
renovation and provides a forum for Martha Stewart's sense of humor, love of
fun and desire to teach. Martha Stewart and Mark Burnett are executive
producers and Rob Dauber serves as co-executive producer. The Emmy-winning
series is produced by Martha Stewart Living Omnimedia and is distributed by
NBC Universal Domestic Television Distribution to more than 95% of the
country.
About MSLO
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
original "how-to" information, inspiring and engaging consumers with unique
lifestyle content and high-quality products. MSLO is organized into four
business segments: Publishing, Broadcasting, Merchandising, and Internet.
Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange
under the ticker symbol MSO.
About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the
domestic and international marketplaces. This includes distribution of current
and library film and television product, including formats and non-scripted
programming, in the pay, free, and basic markets, as well as the domestic
syndication of first-run syndicated TV programs and theatrical and TV movie
packages.
Current and upcoming first-run strip syndicated programming at NBC
Universal Domestic Television Distribution includes The Martha Stewart Show,
The Megan Mullally Show, Access Hollywood, Blind Date, The Jerry Springer Show
and Maury. Current first-run weekly syndicated programming includes The Chris
Matthews Show, The George Michael Sports Machine, The Wall Street Journal
Report with Maria Bartiromo, Your Total Health and the off-network
distribution of Monk, the Law & Order series and much more.
SOURCE Martha Stewart Living Omnimedia, Inc.
CONTACT: Sheila Feren of FerenComm for The Martha Stewart Show,
+1-212-983-9898, sheilaf@ferencomm.com, or Elizabeth Estroff of MSLO,
+1-212-827-8281, eestroff@marthastewart.com, or Joe Schlosser of NBC Universal
Domestic Television Distribution, +1-818-777-6435, joe.schlosser@nbcuni.com/
/Web site: http://www.marthastewart.com /
(MSO)
