NEW YORK, March 6, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Everyday Food, the easy-to-
use, digest-size cooking magazine, was named #1 on the "Top 10 Under 50" List,
honoring the top magazines with under $50 million in annual revenues, which
appears in Adweek's annual "Hot List" issue, on newsstands today. Created for
the supermarket shopper and the everyday cook, Everyday Food features quick,
easy recipes using supermarket ingredients for delicious weekday meals.
"We are thrilled that Everyday Food magazine has been named to this
prestigious list," said Lauren Stanich, President of Publishing of Martha
Stewart Living Omnimedia (MSLO). "Everyday Food Editor Sandra Gluck and Design
Director Scot Schy create a smart, beautifully designed magazine in a reader-
friendly format that really resonates with consumers. Everyday Food Publisher
Anne Balaban has blazed the trail in advertising growth, and we are very
enthusiastic about the magazine's continued success."
"Readers love our magazine for its portability and the easy-to-use,
delicious recipes. We are very proud of the magazine's distinctive format and
design as well our unique mission. We have found that this magazine is
changing the way women shop, cook and think about food, creating a new
epicurean lifestyle category that has struck a chord with both readers and
advertisers," said Everyday Food Publisher and Senior Vice President Anne
Balaban.
Stated Martha Stewart, MSLO Founder: "Congratulations to the Everyday Food
team for this wonderful accolade. Scot, Sandy and their teams took a simple
and innovative idea and developed it into a beautiful, useful, successful
magazine that readers adore."
According to PIB, Everyday Food posted a 30.5% increase in ad pages and
79% ad revenues in 2005, significantly higher growth levels than the entire
category, which posted relatively flat or down overall. The magazine's current
rate base is 850,000, up 70% since its launch in January 2003. Other accolades
bestowed upon Everyday Food include Advertising Age's Launch of the Year 2005
and Folio Magazine's Launch of the Year 2004.
In every issue of Everyday Food, readers are served 40 or more new recipes
developed and tested in the kitchens of Martha Stewart Living Omnimedia, each
of which takes 30 minutes or less to prepare. Boasting a portable format, a
photograph with every recipe, clear instructions, and ingredients that can be
found in the average local supermarket, Everyday Food makes good cooking easy
and stress free.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
original "how-to" information, inspiring and engaging consumers with unique
lifestyle content and high-quality products. MSLO is organized into four
business segments: Publishing, Broadcasting, Merchandising, and
Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on
the New York Stock Exchange under the ticker symbol MSO.
SOURCE Martha Stewart Living Omnimedia, Inc.
Samantha Schabel, or Nicole Sutliff of Susan Magrino Agency,
+1-212-957-3005, sam@smapr.com
