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Martha Stewart Living Omnimedia, Inc. Announces Fourth Quarter and Full-Year 2005 Results

  • Announces Expanded Relationship with KB Home
  • Fourth Quarter Revenue Increases 40% to $85 Million
  • Reports Fourth Quarter OIDA of $11.7 Million, Ahead of $11.0 Million Estimate

NEW YORK, Feb. 22 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced its results for the fourth quarter, which reflect operating improvement in each of its business segments.

Revenues for the fourth quarter of 2005 were $84.5 million, up 40% from $60.2 million in the prior year's quarter. Operating income before depreciation and amortization, and non-cash equity compensation ("OIDA") for the fourth quarter of 2005 was $11.7 million, compared to an OIDA loss of $(1.8) million in the same period last year. Operating income for the fourth quarter was $2.5 million, compared to an operating loss of $(9.5) million for the fourth quarter of 2004. Income per share from continuing operations was $0.06 for the fourth quarter of 2005, compared to a loss per share from continuing operations of $(0.14) in the fourth quarter of 2004.

Susan Lyne, President and Chief Executive Officer, said: "The results for the quarter show meaningful improvement in all areas of our business. Results outpaced expectations in every segment. Advertising pages in Martha Stewart Living increased 133% in the quarter, and 44% for the full-year period. We expect this trend to continue, with first quarter pages trending up 70%. Consumer trends are equally robust; newsstand sales were up 10% year over year for the second half of 2005, while direct mail response rates for Martha Stewart Living paced at record highs. Martha Stewart Living continues to have the highest cover price and average annual subscription price of our competitive set."

"Based on positive initial consumer response, we are expanding the scope of our relationship with KB Home beyond the initial development in Cary, North Carolina. We have concluded an agreement to help design Martha Stewart homes in multiple communities across the country, including Atlanta, Orlando, Houston, Charlotte, Las Vegas, Southern California and Daytona Beach, and to create a line of interior and exterior home products or design options ("Martha's Choices") to be offered exclusively in KB Studios nationwide.

"Last month, we announced a licensing initiative with EK Success and GTCR Golder Rauner to design and distribute Martha Stewart Crafts products. The first line of Martha Stewart Crafts products will focus on the fast-growing $3 billion scrap booking market. The launch of the line in late 2006 or early 2007 will coincide with a strategic build out of our internet site that will offer tools and applications for crafters, as well as a host of digital templates and ideas.

"Our web initiative is not limited to crafting. We continue to develop other popular areas of our web content, including recipes, holidays, kids and weddings. The internet represents a significant opportunity for the company and we will be reinvesting some near-term advertising gains to position the company to take full advantage of the growing digital marketplace.

"Our focus today is on creating value, this year and over the long-term. We will do this by maximizing the near-term benefits of the growth in ad revenues, while reinvesting to support future drivers such as the KB Home and Crafts initiatives, as well as the Internet. We have set aggressive but attainable targets for 2006 and are intent on meeting them. Based on the current trends in the business, we expect to be free-cash-flow positive in 2006."

Fourth Quarter 2005 Results by Segment

Publishing

Revenues in the fourth quarter of 2005 rose sharply to $41.1 million, compared to $26.1 million in the fourth quarter of 2004, an increase of 57%. The revenue growth was driven by higher advertising revenue in Martha Stewart Living. Advertising pages in Martha Stewart Living increased 133% in the quarter, ahead of our previous guidance. Everyday Food also showed strong operating profit growth in the quarter, driven by more profitable circulation results and higher advertising revenue. The quarter also benefited from revenue related to The Martha Rules book.

We currently expect the strong growth in ad pages and revenue to continue into 2006. Based on current trends, we expect first quarter advertising pages in Martha Stewart Living to increase approximately 70% year-over-year, resulting in a significant year-over-year improvement in this segment's results. Circulation trends continue to be strong, with renewal and new subscriber response rates at record highs. Martha Stewart Living was recently listed as one of the 10 best circulation performers in 2005 by Capell's Circulation Report. Later this year, we will be testing and investing in Blueprint, a new magazine aimed at a younger demographic. Blueprint will build on Martha Stewart Living's core areas of expertise and adds fashion, beauty, health, fitness, travel, technology, and culture. The first test issue will be available on newsstands in May 2006 with an initial rate base of 250,000.

OIDA loss for Publishing was $(0.3) million, compared to a loss of $(11.1) million in the fourth quarter of 2004. Operating loss was $(1.1) million for the fourth quarter of 2005, compared to an operating loss of $(11.3) million in the fourth quarter of 2004.

Broadcasting (Includes Television and Radio)

Revenues in the fourth quarter of 2005 were $11.0 million, compared to $1.1 million in the fourth quarter of 2004. The quarter included contribution from our new syndicated daily show for the full period, which did not exist in the prior year. The segment results also include six weeks of revenue for Martha Stewart Living Radio, which launched in mid-November. Ratings for our syndicated show appear to have settled into a natural base and our spot advertising is sold out for the remainder of Season 1. "MARTHA" has been recently nominated for six daytime Emmy awards and The New York Times named it one of the best television shows of 2005. We continue to focus on making the show entertaining and informative. Season 2 has been cleared in more than 90% of the U.S. television households. Sales of our DVDs were below our initial forecast. We are working with our partner to modify the program, focusing on more gift-driven events and related content. OIDA was a loss of $(0.1) million for the fourth quarter of 2005, compared to a loss of $(1.4) million in the prior year's fourth quarter. Operating loss for the fourth quarter of 2005 was $(0.9) million, compared to an operating loss of $(1.4) million in the fourth quarter of 2004.

Merchandising

Revenues in the fourth quarter of 2005 were $28.0 million, compared to $23.7 million in the fourth quarter of 2004. The revenue increase was driven by the contractual minimum royalty guarantees from our program with Kmart. Actual sales of our Martha Stewart Everyday products at Kmart declined modestly in the quarter, with weakness in soft home partially offset by sales related to our recently introduced furniture line - Everyday Rooms. In the coming quarters, we will focus on developing and executing on our expanded relationship with KB Home and the launch of Martha Stewart Crafts products, as well as other licensing opportunities that further expand the reach of our brands. Both opportunities represent exciting long-term growth initiatives. During the quarter we recorded the true-up payment of $16.6 million related to our annual minimum guarantees with Kmart. OIDA was $23.4 million in the current period, compared to $20.0 million in the prior year's quarter. OIDA was affected by higher costs in the quarter related to increases in staffing as we invest to support our new product launches. Fourth-quarter 2005 operating income was $23.2 million, compared to $19.8 million in the fourth quarter of 2004.

Internet/Direct Commerce

Revenues in the fourth quarter of 2005 were $4.3 million, compared to $9.3 million in the same period a year ago, when the Internet/Direct Commerce business included revenue from our now discontinued catalog. Advertising revenue increased substantially in the quarter. Over the next year, we will be reinvesting our advertising revenue growth into developing a longer-term internet platform that will offer our robust how-to content and tools across our brands. Revenue in the period also reflects good growth in our online flower business. OIDA was $0.3 million in the fourth quarter of 2005, compared to a loss of $(0.8) million in the fourth quarter of 2004. Operating income was $0.1 million for the fourth quarter of 2005, compared to an operating loss of $(1.1) million in the fourth quarter of 2004.

Corporate Expenses

Corporate expenses, before depreciation and amortization and non-cash equity compensation, were $11.6 million in fourth quarter of 2005 compared to $8.5 million in the fourth quarter of 2004. The increase in corporate expenses is primarily related to higher consulting and professional fees associated with our new partner initiatives. Corporate expenses, including depreciation and amortization and non-cash equity compensation, were $18.8 million, compared to $15.5 million in the prior year's quarter. Higher levels of non-cash equity compensation in the current year's quarter principally relate to the vesting of certain shares covered by a warrant granted in connection with the airing of "The Apprentice: Martha Stewart."

Full-year 2005 Operating Results

Revenues for the year ended December 31, 2005, were $209.5 million, compared to $187.4 million for the year ended December 31, 2004. Operating loss was $(78.3) million for the year ended December 31, 2005, compared to $(60.0) million for the year ended December 31, 2004, while OIDA for the year ended December 31, 2004, was $(25.9) million, compared to $(43.8) million in the same period one year ago. For the year ended December 31, 2005, net loss from continuing operations was $(75.3) million or $(1.48) per share. This compares to net loss from continuing operations of $(59.1) million, or $(1.19) per share, in the year ending December 31, 2004. The current year results include non-cash charges totaling $31.8 million ($0.62 per share) relating to the vesting of certain warrants granted in connection with the airing of "The Apprentice: Martha Stewart," a show in which we have no economic interest, but which provided significant promotional value, as well as warrants granted in connection with the production of our new syndicated television show.

Trends and Outlook

Howard Hochhauser, VP, Finance and Investor Relations, commented: "Based on current trends in the business, we expect our full-year 2006 revenue to be in the range of $270 million - $280 million, with OIDA in the range of $10 million - $12 million, including an investment in Blueprint magazine of $5 million, as well as $3 million in expenses associated with the development of our Internet business. Due to the impact of non-cash charges, we expect to report an operating loss of $(9) million - $(11) million. We anticipate that all business segments will show year-over-year improvements in operating results. Publishing will benefit principally from the higher advertising revenues and page growth, while Broadcasting will benefit from the revenues from the 'MARTHA' program as well as from Martha Stewart Living Radio. While our Internet business was profitable in the fourth quarter, we plan on reinvesting the incremental advertising revenue to build a more robust site that will lead to longer-term shareholder rewards. For the first quarter of 2006 we are expecting revenue of $60 million, OIDA loss of in the range of $(3.0) - $(3.5) million and an operating loss in the range of $(8.5) - $(9.0) million."

Use of Non-GAAP Financial Information

The Company believes OIDA, a non-GAAP financial measure, is an appropriate measure when evaluating the operating performance of its business segments and the Company on a consolidated basis. OIDA is used externally by the Company's investors, analysts, and industry peers. OIDA is among the primary metrics used by management for the planning and forecasting of future periods, and is considered an important indicator of the operational strength of the Company's businesses. The Company believes the presentation of this measure is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by the Company's management and makes it easier to compare the Company's results with other companies that have different capital structures or tax rates. The Company believes OIDA should be considered in addition to, not as a substitute for, operating income (loss), net income (loss), cash flows, and other measures of financial performance prepared in accordance with generally accepted accounting principles ("GAAP"). As OIDA is not a measure of performance calculated in accordance with GAAP, this measure may not be comparable to similarly titled measures employed by other companies. A reconciliation of OIDA to operating income (loss) is provided in the financial statements included with this release.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

The Company will host a conference call with analysts and investors at 12:00 p.m. EST that will be broadcast live over the Internet at http://www.marthastewart.com/ir.

We have included in this press release certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements can be identified by terminology such as "may," "will," "should," "could", "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of these terms or other comparable terminology. The Company's actual results may differ materially from those projected in these statements, and factors that could cause such differences include: adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners; an adverse resolution to the pending SEC enforcement proceeding against Ms. Stewart arising from her personal sale of non-Company stock; adverse resolution of some or all of the Company's ongoing litigation; downturns in national and/or local economies; shifts in our business strategies; a loss of the services of Ms. Stewart; a loss of the services of other key personnel; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting the Company's industries. Certain of these and other factors are discussed in more detail in the Company's filings with the Securities and Exchange Commission, especially under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations", which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. The Company is under no obligation to update any forward-looking statements after the date of this release.



                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                       Three Months Ended December 31,
                   (in thousands, except per share amounts)

                                              2005         2004      % change
    REVENUES
      Publishing                           $41,139      $26,130        57.4 %
      Broadcasting                          11,022        1,069           nm
      Merchandising                         27,954       23,680        18.0 %
      Internet/Direct Commerce               4,346        9,333       -53.4 %
         Total Revenues                     84,461       60,212        40.3 %

    OPERATING COSTS AND EXPENSES
      Production, distribution and
       editorial                            34,727       29,447       -17.9 %
      Selling and promotion                 21,233       20,506        -3.5 %
      General and administrative            16,841       12,018       -40.1 %
      Non-cash equity compensation           6,810        6,030       -12.9 %
      Depreciation and amortization          2,315        1,696       -36.5 %
         Total operating costs and expenses 81,926       69,697       -17.5 %

    OPERATING INCOME (LOSS)                  2,535       (9,485)          nm

      Interest income, net                     731          607        20.4 %

    INCOME (LOSS) BEFORE INCOME TAXES        3,266       (8,878)          nm

      Income tax benefit (provision)          (200)       1,658           nm

    INCOME (LOSS) FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
     DISCONTINUED OPERATIONS                 3,066       (7,220)          nm

    Loss from discontinued operations         (120)        (109)      -10.1 %

    NET INCOME (LOSS)                       $2,946      $(7,329)          nm


    INCOME (LOSS) PER SHARE -
     BASIC AND DILUTED
      Income (loss) from continuing
       operations                            $0.06       $(0.14)
      Loss from discontinued operations      (0.00)       (0.00)
      Net income (loss)                      $0.06       $(0.15)

    WEIGHTED AVERAGE COMMON SHARES
     OUTSTANDING
            Basic                           51,112       50,119
            Diluted                         52,104       50,119



                    Martha Stewart Living Omnimedia, Inc.
                             Segment Information
                       Three Months Ended December 31,
                                (in thousands)

                                                2005        2004    % change
    REVENUES
      Publishing                             $41,139     $26,130       57.4 %
      Broadcasting                            11,022       1,069          nm
      Merchandising                           27,954      23,680       18.0 %
      Internet/Direct Commerce                 4,346       9,333      -53.4 %
         Total Revenues                       84,461      60,212       40.3 %

    OPERATING INCOME (LOSS) BEFORE DEPRECIATION
     AND AMORTIZATION AND NON-CASH EQUITY
     COMPENSATION
      Publishing                                (341)    (11,115)         nm
      Broadcasting                              (135)     (1,356)         nm
      Merchandising                           23,404      20,009       17.0 %
      Internet/Direct Commerce                   320        (824)         nm
    Operating Income before Depreciation and  23,248       6,714          nm
     Amortization and Corporate Expense and
     Non-Cash Equity Compensation
     Corporate Expense                       (11,588)     (8,473)     -36.8 %
    Operating Income (Loss) before
     Depreciation and Amortization
     and Non-Cash Equity Compensation         11,660      (1,759)         nm

      Non-cash equity compensation            (6,810)     (6,030)     -12.9 %
      Depreciation and amortization           (2,315)     (1,696)     -36.5 %

    OPERATING INCOME (LOSS)                    2,535      (9,485)         nm

      Interest income, net                       731         607       20.4 %

    INCOME (LOSS) BEFORE INCOME TAXES          3,266      (8,878)         nm


    Income tax benefit (provision) benefit      (200)      1,658          nm

    INCOME (LOSS) FROM CONTINUING OPERATIONS
     BEFORE LOSS FROM DISCONTINUED OPERATIONS  3,066      (7,220)         nm

    Loss from discontinued operations           (120)       (109)     -10.1 %
    NET INCOME (LOSS)                         $2,946     $(7,329)         nm



                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                       Twelve Months Ended December 31,
                   (in thousands, except per share amounts)

                                              2005         2004      % change
    REVENUES
      Publishing                          $125,765      $95,960        31.1 %
      Broadcasting                          16,591       10,580        56.8 %
      Merchandising                         55,848       53,386         4.6 %
      Internet/Direct Commerce              11,258       27,512       -59.1 %
         Total Revenues                    209,462      187,438        11.8 %

    OPERATING COSTS AND EXPENSES
      Production, distribution and
       editorial                           105,932      116,204         8.8 %
      Selling and promotion                 67,475       59,351       -13.7 %
      General and administrative            61,989       55,716       -11.3 %
      Non-cash equity compensation          44,580        9,499           nm
      Depreciation and amortization          7,797        6,672       -16.9 %
         Total operating costs
          and expenses                     287,773      247,442       -16.3 %
    OPERATING LOSS                         (78,311)     (60,004)      -30.5 %

      Interest income, net                   3,423        1,799        90.3 %

    LOSS BEFORE INCOME TAXES               (74,888)     (58,205)      -28.7 %

      Income tax provision                    (407)        (868)       53.1 %

    LOSS FROM CONTINUING OPERATIONS BEFORE
     LOSS FROM DISCONTINUED OPERATIONS     (75,295)     (59,073)      -27.5 %

    Loss from discontinued operations         (494)        (526)        6.1 %

    NET LOSS                              $(75,789)    $(59,599)      -27.2 %


    LOSS PER SHARE - BASIC AND DILUTED
      Loss from continuing operations       $(1.48)      $(1.19)
      Loss from discontinued operations      (0.01)       (0.01)
      Net loss                              $(1.49)      $(1.20)

    WEIGHTED AVERAGE COMMON SHARES
     OUTSTANDING                            50,991       49,712
            Basic and Diluted               50,991       49,712



                    Martha Stewart Living Omnimedia, Inc.
                             Segment Information
                       Twelve Months Ended December 31,
                   (in thousands except per share amounts)

                                                2005        2004    % change
    REVENUES
      Publishing                            $125,765     $95,960       31.1 %
      Broadcasting                            16,591      10,580       56.8 %
      Merchandising                           55,848      53,386        4.6 %
      Internet/Direct Commerce                11,258      27,512      -59.1 %
         Total Revenues                      209,462     187,438       11.8 %

    OPERATING INCOME (LOSS) BEFORE
     DEPRECIATION AND AMORTIZATION AND
     NON-CASH EQUITY COMPENSATION
      Publishing                             (12,194)    (24,000)      49.2 %
      Broadcasting                            (8,318)     (8,478)       1.9 %
      Merchandising                           40,123      37,115        8.1 %
      Internet/Direct Commerce                (2,548)     (7,874)      67.6 %
    Operating Income (Loss) before            17,063      (3,237)         nm
     Depreciation and Amortization
     and Corporate Expense and
     Non-Cash Equity Compensation
     Corporate Expense                       (42,997)    (40,596)      -5.9 %
    Operating Loss before Depreciation and
     Amortization and Non-Cash Equity
     Compensation                            (25,934)    (43,833)      40.8 %

      Non-cash equity compensation           (44,580)     (9,499)         nm
      Depreciation and amortization           (7,797)     (6,672)     -16.9 %

    OPERATING LOSS                           (78,311)    (60,004)     -30.5 %

      Interest income, net                     3,423       1,799       90.3 %

    LOSS BEFORE INCOME TAXES                 (74,888)    (58,205)     -28.7 %


    Income tax provision                        (407)       (868)      53.1 %

    LOSS FROM CONTINUING OPERATIONS BEFORE
     LOSS FROM DISCONTINUED OPERATIONS       (75,295)    (59,073)     -27.5 %

    Loss from discontinued operations           (494)       (526)       6.1 %
    NET LOSS                                $(75,789)   $(59,599)     -27.2 %



                    Martha Stewart Living Omnimedia, Inc.
                         Consolidated Balance Sheets
                   (in thousands, except per share amounts)

                                                   December 31,  December 31,
                                                        2005          2004
    ASSETS
    CURRENT ASSETS
        Cash and cash equivalents                     $20,249       $104,647
        Short-term investments                         83,788         35,309
        Accounts receivable, net                       55,381         31,332
        Inventories, net                                3,910          5,229
        Deferred television production costs            6,507             --
        Income taxes receivable                           519          6,321
        Other current assets                            4,366          3,573
                     Total current assets             174,720        186,411
    PROPERTY, PLANT AND EQUIPMENT, net                 19,797         17,175
    INTANGIBLE ASSETS, net                             53,680         54,264
    OTHER NONCURRENT ASSETS                             5,631          6,828
                     Total assets                    $253,828       $264,678

    LIABILITIES AND SHAREHOLDERS' EQUITY
    CURRENT LIABILITIES
        Accounts payable and accrued liabilities      $28,545        $25,604
        Accrued payroll and related costs               7,488          9,407
        Income taxes payable                              476            412
        Current portion of deferred subscription
         revenue                                       31,060         27,160
        Current portion of deferred revenue             6,578             --
                     Total current liabilities         74,147         62,583

    DEFERRED SUBSCRIPTION REVENUE                       8,688          7,668
    DEFERRED REVENUE                                    7,321          3,438
    OTHER NONCURRENT LIABILITIES                        3,041          3,361
    Total liabilities                                  93,197         77,050

    COMMITMENTS AND CONTINGENCIES

    SHAREHOLDERS' EQUITY
     Class A common stock, $0.01 par value, 350,000
      shares authorized: 24,882 and 21,660 shares
      outstanding in 2005 and 2004, respectively          249            217
     Class B common stock, $0.01 par value, 150,000
      shares authorized: 26,873 and 29,123 shares
      outstanding in 2005 and 2004, respectively          269            291
     Capital in excess of par value                   253,615        196,781
     Unamortized restricted stock                     (10,845)        (2,793)
     Accumulated deficit                              (81,882)        (6,093)
                                                      161,406        188,403
     Less class A treasury stock - 59 shares at cost     (775)          (775)
       Total shareholders' equity                     160,631        187,628
       Total liabilities and shareholders' equity    $253,828       $264,678



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                       Three Months Ended December 31,
                                (in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income, a GAAP measure, and Operating Income before Depreciation and Amortization, including non-cash equity compensation, (OIDA), a non-GAAP measure. In order to reconcile OIDA to operating income, depreciation and amortization and non-cash equity compensation are added back to operating income.

                                                2005          2004   % change
    OPERATING INCOME (LOSS)
      Publishing                             $(1,063)     $(11,334)       nm
      Broadcasting                              (913)       (1,413)    35.4 %
      Merchandising                           23,190        19,819     17.0 %
      Internet/Direct Commerce                    81        (1,071)       nm
         Operating Income before Corporate
          Expenses                            21,295         6,001        nm
    Corporate Expense                        (18,760)      (15,486)   -21.1 %
         Total Operating Income (Loss)         2,535        (9,485)       nm

    DEPRECIATION AND AMORTIZATION
      Publishing                                 245           203    -20.7 %
      Broadcasting                               712            57        nm
      Merchandising                              216           190    -13.7 %
      Internet/Direct Commerce                   229           247      7.3 %
      Corporate Expense                          913           999      8.6 %
        Total Depreciation and Amortization    2,315         1,696    -36.5 %

    NON-CASH EQUITY COMPENSATION
      Publishing                                 477            16        nm
      Broadcasting                                66            --        nm
      Merchandising                               (2)           --        nm
      Internet/Direct Commerce                    10            --        nm
      Corporate Expense                        6,259         6,014        nm
        Total Non-Cash Equity Compensation     6,810         6,030        nm

    OPERATING INCOME (LOSS) BEFORE DEPRECIATION
     AND AMORTIZATION AND NON-CASH
     EQUITY COMPENSATION
      Publishing                                (341)      (11,115)    96.9 %
      Broadcasting                              (135)       (1,356)    90.0 %
      Merchandising                           23,404        20,009     17.0 %
      Internet/Direct Commerce                   320          (824)   138.8 %
      Operating Income before
       Depreciation and Amortization,
       Non-Cash Equity Compensation and
       Corporate Expenses                     23,248         6,714    246.3 %
      Corporate Expense                      (11,588)       (8,473)   -36.8 %
    Total Operating Income (Loss) Before
     Depreciation and Amortization and
     Non-Cash Equity Compensation            $11,660       $(1,759)   762.9 %



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                       Twelve Months Ended December 31,
                                (in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income, a GAAP measure, and Operating Income before Depreciation and Amortization, including non-cash equity compensation, (OIDA), a non-GAAP measure. In order to reconcile OIDA to operating income, depreciation and amortization and non-cash equity compensation are added back to operating income.

                                                2005          2004   % change
    OPERATING INCOME (LOSS)
      Publishing                            $(15,278)     $(24,615)    37.9 %
      Broadcasting                           (27,060)       (8,708)       nm
      Merchandising                           39,048        36,427      7.2 %
      Internet/Direct Commerce                (3,537)       (8,861)    60.1 %
         Operating Loss before Corporate
          Expenses                            (6,827)       (5,757)   -18.6 %
    Corporate Expense                        (71,484)      (54,247)   -31.8 %
         Total Operating Loss                (78,311)      (60,004)   -30.5 %

    DEPRECIATION AND AMORTIZATION
      Publishing                                 987           472   -109.1 %
      Broadcasting                             1,321           230   -474.3 %
      Merchandising                              845           760    -11.2 %
      Internet/Direct Commerce                   951           987      3.6 %
      Corporate Expense                        3,693         4,223     12.6 %
        Total Depreciation and Amortization    7,797         6,672    -16.9 %

    NON-CASH EQUITY COMPENSATION
      Publishing                               2,097           143        nm
      Broadcasting                            17,421            --        nm
      Merchandising                              230           (72)       nm
      Internet/Direct Commerce                    38            --        nm
      Corporate Expense                       24,794         9,428        nm
        Total Non-Cash Equity Compensation    44,580         9,499        nm

    OPERATING INCOME (LOSS) BEFORE DEPRECIATION
     AND AMORTIZATION AND NON-CASH
     EQUITY COMPENSATION
      Publishing                             (12,194)      (24,000)    49.2 %
      Broadcasting                            (8,318)       (8,478)     1.9 %
      Merchandising                           40,123        37,115      8.1 %
      Internet Direct Commerce                (2,548)       (7,874)    67.6 %
      Operating Income (Loss) before
       Depreciation and Amortization,
       Non-Cash Equity Compensation,
       and Corporate Expenses                 17,063        (3,237)       nm
      Corporate Expense                      (42,997)      (40,596)    -5.9 %
    Operating Loss Before Depreciation and
     Amortization and
     Non-Cash Equity Compensation           $(25,934)     $(43,833)    40.8 %



                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non-GAAP Financial Information
                    Fourth Quarter Guidance Reconciliation
                                (in millions)

The following table presents consolidated financial information, including a reconciliation of operating income, a GAAP measure, and Operating Income before Depreciation and Amortization, including non-cash equity compensation, (OIDA), a non-GAAP measure. In order to reconcile OIDA to operating income, depreciation and amortization and non-cash equity compensation are added back to operating income.

    FIRST QUARTER GUIDANCE RECONCILIATION
                                                          Guidance Range
    Operating Loss                                    $(9.0)    -      $(8.5)
         Depreciation and Amortization                  2.5              2.5
          Non-cash Equity Compensation                  3.0              3.0
    Operating Loss Before Depreciation and
      Amortization and Non-Cash Equity Compensation   $(3.5)    -      $(3.0)


    FULL YEAR 2006 GUIDANCE RECONCILIATION
                                                           Guidance Range
    Operating Loss                                   $(11.0)    -      $(9.0)
         Depreciation and Amortization                  9.5              9.5
          Non-cash Equity Compensation                 11.5             11.5
    Operating Income Before Depreciation and
      Amortization and Non-Cash Equity Compensation   $10.0     -      $12.0

SOURCE Martha Stewart Living Omnimedia, Inc.

CONTACT: Investors - Howard Hochhauser, VP, Finance and Investor
Relations, of Martha Stewart Living Omnimedia, Inc., +1-212-827-8530;
Media - Elizabeth Estroff, AVP, Corporate Communications, of Martha Stewart
Living Omnimedia, Inc., +1-212-827-8281/
/Web site: http://www.marthastewart.com /
(MSO)



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