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Martha Stewart Living Omnimedia, Inc. Announces Fourth Quarter And Full-Year Results

NEW YORK, Mar 4, 2004 /PRNewswire-FirstCall via COMTEX/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced its results for the fourth quarter and full-year periods ended December 31, 2003.

Revenues for the fourth quarter of 2003 were $70.9 million, compared to $77.6 million in the prior year's quarter. Operating income for the fourth quarter was $5.8 million, compared to an operating loss of $3.4 million for the fourth quarter of 2002. Operating income before depreciation and amortization and restructuring charges ("OIDA") for the fourth quarter of 2003 was $9.4 million, compared to $7.0 million in the same period last year. Earnings per share from continuing operations were $0.10 for the fourth quarter of 2003, compared to a loss of $0.03 in the 2002 quarter. The fourth quarter of 2002 and full-year results included restructuring charges of $7.7 million, or $0.09 per share net of tax. Excluding the restructuring charges, operating income would have been $4.3 million in the fourth quarter of 2002 and earnings per share would have been $0.06.

For the year ended December 31, 2003, revenues were $245.8 million compared to $295.0 million in 2002. Operating income (loss) was $(6.4) million in 2003, compared to $20.0 million in 2002, and diluted loss per share from continuing operations was $(0.04) in 2003, compared to earnings per share of $0.27 in the prior year, including the impact of the restructuring charges. Excluding the impact of the restructuring charges, operating income would have been $27.7 million, and diluted earnings per share from continuing operations would have been $0.36 in 2002.

Sharon L. Patrick, President and Chief Executive Officer, said, "We are pleased that fourth quarter results are better than expected. Nevertheless, we continued to feel the negative impact of the events surrounding Martha Stewart's personal legal situation. Our improved fourth quarter results are principally due to: recognition in the quarter of the aggregate minimum guarantees under the Kmart licensing agreement and continuing success of the Martha Stewart Signature furniture with Bernhardt collections in the Merchandising segment; better than expected circulation results and increased productivity from our Publishing segment; and the improved performance of our now smaller, more niche-focused catalog, Martha Stewart: The Catalog For Living, from our Internet/Direct Commerce segment. Moreover, shoppers' response to our expanded collection of Martha Stewart Everyday Holiday products was enthusiastic, underscoring once again that consumer demand for our high value products remains stable under difficult circumstances. Our large and loyal core base of readers, viewers, and customers continues to seek the unique blend of "how-to" expertise, quality, affordability and style that defines our brand, and MSO continues to deliver.

"During this time of uncertainty, we continued to manage MSO for the long-term, investing to grow our core brand equity, controlling costs wherever so doing does not conflict with our overriding goals. As such, we will continue to invest in new brands and brand labels like Everyday Food and Petkeeping with Marc Morrone, both successfully launched in 2003. Our financial condition remains strong, with $169 million in cash and short-term investments and no debt, which gives us the ability to continue our long-term management philosophy and investment strategy. As the trial approaches conclusion, we have prepared for the various possible outcomes and are focused on strategies to grow the value of the business and improve the future financial performance."

Fourth Quarter 2003 Results By Segment

Publishing

Revenues in the quarter were $33.1 million, compared to $45.7 million in the year-ago period. Operating income and OIDA were each $3.9 million for the quarter, compared to $15.5 million for each in the year-ago period. The results reflect lower advertising and circulation revenue from Martha Stewart Living magazine in the quarter, investment spending in Everyday Food, and a decline in profitability of our Special Interest Publications. The publication schedule was consistent with last year with the exception of our new magazine, Everyday Food, which published two issues in the current period. During the quarter, Everyday Food, which recently was named Launch of the Year in Folio: magazine, completed its first major subscriber acquisition effort. As a result of the strong consumer response, we now expect the circulation of Everyday Food in the first half of 2004 to well exceed our stated rate base of 500,000.

Television

Revenues in the fourth quarter of 2003 were $5.9 million, compared to $6.4 million in the prior year's quarter. Operating income for the fourth quarter of 2003 was a loss of $(2.8) million, compared to $0.2 million in the fourth quarter of 2002. The current quarter operating income includes $1.7 million of accelerated depreciation related to the write-down to fair-value of certain television studio assets. OIDA was a loss of $(0.9) million for this year's fourth quarter, compared to $0.6 million in the prior year's fourth quarter. The decline in profitability was due primarily to the combined impact of lower license fee revenue with higher production costs, as well as increased marketing expenses related to the Company's nationally syndicated daily show.

Merchandising

Revenues in the fourth quarter of 2003 were $22.5 million, compared to $11.8 million in the prior year quarter. Revenues in the 2003 quarter reflect the recognition of the aggregate minimum royalties due under our agreement with Kmart, but not category minimum amounts. The amount of royalties recognized under minimum guarantee provisions in the agreement was $10.2 million in the period. The quarter also benefited from the positive consumer acceptance of the Martha Stewart Signature furniture with Bernhardt collections. Fourth quarter 2003 operating income was $18.3 million, compared to $7.1 million in the fourth quarter of 2002. OIDA was $18.5 million, compared to $7.3 million in the prior year's quarter. During the quarter we also successfully expanded the Martha Stewart Everyday Holiday collection at Kmart. This collection expansion was well received by shoppers decorating for the holidays.

The results for the quarter exclude royalties of $3.3 million ($4.5 million as of January 31, 2004) related to guarantees for certain product categories as provided for in our agreement with Kmart. As previously disclosed, Kmart recently filed an action against the company in which it asserts that it is required to pay only certain royalties, which exclude royalties resulting from the category minimum guarantee. As a result of the litigation, we have not recognized the category minimums in our current year revenue. The company believes that the license agreement is unambiguous and that Kmart's interpretation is inconsistent with the agreement, and MSO intends to vigorously defend this action and enforce the terms of the agreement.

Internet/Direct Commerce

Revenues were $9.4 million, compared to $13.7 million in the same period a year ago. The lower revenues in the quarter were due to lower product sales and lower advertising revenues. The lower product sales were primarily a result of our efforts to circulate fewer catalogs and focus on more efficient circulation levels. Operating loss was $(1.2) million for the fourth quarter of 2003, compared to $(8.1) million in the fourth quarter of 2002, excluding restructuring charges. OIDA was $(1.0) million in the 2003 quarter, compared to $(7.3) million in the year-ago period, excluding restructuring charges. The reduced loss is primarily a result of more efficient catalog circulation, the favorable results of inventory disposition programs, and more efficient fulfillment operations. The segment also continues to benefit from cost savings initiatives begun in the early part of 2003. Depreciation and amortization in the fourth quarter of 2003 was $0.2 million, compared to $0.7 million in the fourth quarter of 2002, primarily as a result of a write down of costs associated with the Company's website taken in the fourth quarter of 2002.

Corporate Overhead

Corporate overhead, including depreciation and amortization, was $12.3 million, compared to $10.4 million in the prior year's quarter. Corporate overhead, before depreciation and amortization, was $11.2 million for the fourth quarter of 2003, compared to $9.1 million in the fourth quarter of 2002. The current quarter includes $1.3 million of expense resulting from a November 2003 stock option exchange program. The principal component of the expense is the non-cash amortization of the value of restricted stock units issued in exchange for employee stock options.

Depreciation and Amortization

Depreciation and amortization of $3.6 million in the fourth quarter of 2003 compares to $2.7 million for the fourth quarter 2002. The current quarter includes $1.7 million of accelerated depreciation related to the impairment of certain long-lived assets related to our television studio resulting from the application of FAS 144 "Accounting for the Impairment or Disposal of Long-Lived Assets". Offsetting the increase was lower depreciation in the 2003 quarter resulting from a write down of costs associated with the Company's website taken in the fourth quarter of 2002.

Full-year 2003 Operating Results

Revenues for the year ended December 31, 2003, were $245.8 million, compared to $295.0 million for the year ended December 31, 2002. Operating income (loss) was $(6.4) million for the year ended December 31, 2003, compared to $20.0 million for the year ended December 31, 2002, while OIDA for the year ended December 31, 2003, was $3.3 million, compared to $39.3 million in the same period one year ago. Prior period operating income includes the impact of the fourth quarter restructuring charge of $7.7 million related to the Internet/Direct Commerce segment. Excluding the charge, operating income would have been $27.7 million for the year ended December 31, 2002. For the year ended December 31, 2003, net loss from continuing operations was $(1.9) million or $(0.04) per share, this compares to net income from continuing operations of $13.3 million, or $0.27 per share, in the year ending December 31, 2002.

The results for the year ended December 31, 2002, included the cumulative effect of an accounting change resulting from the adoption of FAS 142 that resulted in the reduction to the carrying value of the Company's goodwill by $5.0 million ($3.1 million after tax).

Trends and Outlook

James Follo, Chief Financial and Administrative Officer, commented, "The results for the fourth quarter reflect our disciplined strategy, which allows us to reduce operating costs where appropriate, while making investment decisions that will create long-term value. During the year, we significantly reduced the operating losses of our Internet/Direct Commerce business, while investing in new growth opportunities.

First quarter 2004 results will reflect increased pressure on advertising revenues resulting primarily from the ongoing trial of Martha Stewart. Accordingly, our current expectation for this quarter is for a loss per share of approximately $(0.20). Nevertheless, the strength of our balance sheet, with no debt and a large cash balance, means we are well provisioned to continue to manage the business with a long-term view."

Basis of Presentation

The Company believes OIDA is an appropriate measure when evaluating the operating performance of its business segments and the Company on a consolidated basis. OIDA is used externally by the Company's investors, analysts, and industry peers. OIDA is among the primary metrics used by management for planning and forecasting of future periods, and is considered an important indicator of the operational strength of the Company's businesses. The Company believes the presentation of this measure is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by the Company's management and makes it easier to compare the Company's results with other companies that have different capital structures or tax rates. The Company believes OIDA should be considered in addition to, not as a substitute for, operating income (loss), net income (loss), cash flows, and other measures of financial performance prepared in accordance with generally accepted accounting principles ("GAAP"). As OIDA is not a measure of performance calculated in accordance with GAAP, this measure may not be comparable to similarly titled measures employed by other companies. A reconciliation of OIDA to operating income (loss) is provided in the financial statements included with this release.

Martha Stewart Living Omnimedia, Inc. (MSO) is a leading provider of original how-to information that turns dreamers into doers, inspiring and engaging consumers with unique content and high-quality products for the home. MSO's creative experts develop content within eight core areas -- Home, Cooking and Entertaining, Gardening, Crafts, Holiday, Keeping, Weddings, and Baby and Kids -- that provide consumers with ideas and products to celebrate their homes and the domestic arts. MSO is organized into four business segments -- Publishing, Television, Merchandising and Internet/Direct Commerce.

The Company will host a conference call with analysts and investors at 12:00 pm ET that will be broadcast live over the Internet at www.marthastewart.com.

This press release contains certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts and can be identified by the use of terminology such as "may," "will," "should," "could," "expects," "plans," and "intends." The Company's actual results may differ materially from those projected in these statements, and factors that could cause such differences include further adverse reaction to the prolonged and continued negative publicity relating to Martha Stewart by consumers, advertisers and business partners; a loss of the services, or diminution in the reputation, of Ms. Stewart; further adverse reaction by the Company's consumers, advertisers and business partners to the uncertainty relating to the nature of the resolution of the criminal and civil proceedings currently underway against Ms. Stewart concerning a sale of non-Company stock by Ms. Stewart and any adverse resolution of such proceedings; adverse resolution of some or all of the Company's ongoing litigation; any loss of the services of the Company's key personnel; downturns in national and/or local economies; shifts in our business strategies; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting the Company's industries. Certain of these and other factors are discussed in more detail in the Company's filings with the Securities and Exchange Commission, especially under the heading "Management's Discussion and Analysis", which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. The Company is under no obligation to update any forward-looking statements after the date of this release.


                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                       Three Months Ended December 31,
                   (in thousands, except per share amounts)

                                         2003            2002       % change
    REVENUES
       Publishing                     $33,111         $45,668         -27.5%
       Television                       5,922           6,357          -6.8%
       Merchandising                   22,452          11,786          90.5%
       Internet/Direct Commerce         9,377          13,746         -31.8%
            Total revenues             70,862          77,557          -8.6%

    OPERATING COSTS AND EXPENSES
       Production, distribution
        and editorial                  33,802          46,502         -27.3%
       Selling and promotion           13,388          11,149          20.1%
       General and administrative      14,274          12,951          10.2%
       Depreciation and amortization    3,589           2,655          35.2%
       Restructuring charge (a)            --           7,692            nm
             Total operating costs
              and expenses             65,053          80,949         -19.6%

    OPERATING INCOME (LOSS)             5,809          (3,392)           nm

       Interest income, net               349             517         -32.5%

    INCOME (LOSS) BEFORE INCOME TAXES   6,158          (2,875)           nm
       Income tax benefit (provision)  (1,310)          1,446            nm

    INCOME (LOSS) FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
      DISCONTINUED OPERATIONS           4,848          (1,429)           nm

    Loss from discontinued operations,
     net of tax benefit                  (204)           (573)         64.4%

    NET INCOME (LOSS)                  $4,644         $(2,002)           nm

    EARNINGS (LOSS) PER SHARE -
     BASIC AND DILUTED
       Income (Loss) from continuing
        operations                      $0.10          $(0.03)
       Loss from discontinued
        operations                      (0.00)          (0.01)
       Net Income (Loss)                $0.09          $(0.04)

    WEIGHTED AVERAGE SHARES OUTSTANDING
       Basic                           49,451          49,446
       Diluted                         49,581          49,446


                    Martha Stewart Living Omnimedia, Inc.
                             Segment Information
                       Three Months Ended December 31,
                                (in thousands)

                                         2003            2002       % change
    REVENUES
      Publishing                      $33,111         $45,668        -27.5%
      Television                        5,922           6,357         -6.8%
      Merchandising                    22,452          11,786         90.5%
      Internet/Direct Commerce          9,377          13,746        -31.8%
         Total revenues                70,862          77,557         -8.6%
    OPERATING INCOME (LOSS) BEFORE
     DEPRECIATION AND AMORTIZATION
      Publishing                        3,937          15,518        -74.6%
      Television                         (852)            586           nm
      Merchandising                    18,478           7,304        153.0%
      Internet/Direct Commerce         (1,005)         (7,326)        86.3%
    Operating Income before
     Depreciation and Amortization
      before Corporate Overhead        20,558          16,082         27.8%
      Corporate Overhead              (11,160)         (9,127)       -22.3%
    Operating Income before
     Depreciation and Amortization      9,398           6,955         35.1%

      Depreciation and amortization    (3,589)         (2,655)       -35.2%
      Restructuring charge (a)             --          (7,692)          nm

    OPERATING INCOME (LOSS)             5,809          (3,392)          nm

      Interest income, net                349             517        -32.5%

    INCOME (LOSS) BEFORE INCOME TAXES   6,158          (2,875)          nm

      Income tax benefit (provision)   (1,310)          1,446           nm

    INCOME (LOSS) FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
      DISCONTINUED OPERATIONS           4,848          (1,429)          nm

    Loss from discontinued operations,
     net of tax benefit                  (204)           (573)        64.4%
    NET INCOME (LOSS)                  $4,644         $(2,002)          nm


                    Martha Stewart Living Omnimedia, Inc.
                    Consolidated Statements of Operations
                           Year Ended December 31,
                   (in thousands, except per share amounts)

                                         2003            2002       % change
    REVENUES
      Publishing                     $135,936        $182,600        -25.6%
      Television                       25,704          26,680         -3.7%
      Merchandising                    53,395          48,896          9.2%
      Internet/Direct Commerce         30,813          36,873        -16.4%
         Total revenues               245,848         295,049        -16.7%

    OPERATING COSTS AND EXPENSES
      Production, distribution
       and editorial                  136,370         161,644        -15.6%
      Selling and promotion            51,722          44,423         16.4%
      General and administrative       54,492          49,666          9.7%
      Depreciation and amortization     9,669          11,631        -16.9%
      Restructuring charge (b)             --           7,692           nm
         Total operating costs
          and expenses                252,253         275,056         -8.3%

    OPERATING INCOME (LOSS)            (6,405)         19,993           nm

      Interest income, net              1,439           2,120        -32.1%

    INCOME (LOSS) BEFORE INCOME TAXES  (4,966)         22,113           nm
      Income tax benefit (provision)    3,043          (8,799)          nm

    INCOME (LOSS) FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
      DISCONTINUED OPERATIONS AND
      CUMULATIVE EFFECT OF ACCOUNTING
      CHANGE                           (1,923)         13,314           nm

    Loss from discontinued operations,
     net of tax benefit                  (848)         (2,909)        70.8%

    INCOME (LOSS) BEFORE CUMULATIVE
     EFFECT OF ACCOUNTING CHANGE       (2,771)         10,405           nm

    Cumulative effect of accounting
     change, net of tax benefit            --          (3,137)          nm

    NET INCOME (LOSS)                 $(2,771)         $7,268           nm

    EARNINGS (LOSS) PER SHARE -
     BASIC AND DILUTED
      Income (Loss) from continuing
       operations                      $(0.04)          $0.27
      Loss from discontinued
       operations                       (0.02)          (0.06)
      Cumulative effect of accounting
       change                              --           (0.06)
      Net Income (Loss)                $(0.06)          $0.15

    WEIGHTED AVERAGE SHARES
     OUTSTANDING
      Basic                            49,389          49,250
      Diluted                          49,389          49,343


                    Martha Stewart Living Omnimedia, Inc.
                             Segment Information
                           Year Ended December 31,
                                (in thousands)

                                         2003            2002       % change
    REVENUES
      Publishing                     $135,936        $182,600        -25.6%
      Television                       25,704          26,680         -3.7%
      Merchandising                    53,395          48,896          9.2%
      Internet/Direct Commerce         30,813          36,873        -16.4%
         Total revenues               245,848         295,049        -16.7%

    OPERATING INCOME (LOSS) BEFORE
     DEPRECIATION AND AMORTIZATION
      Publishing                       19,762          62,675        -68.5%
      Television                          358           4,282        -91.6%
      Merchandising                    38,387          33,605         14.2%
      Internet/Direct Commerce        (15,053)        (26,683)        43.6%
        Operating Income before
         Depreciation and Amortization
         before Corporate Overhead     43,454          73,879        -41.2%
      Corporate Overhead              (40,190)        (34,563)       -16.3%
        Operating Income (Loss)
         before Depreciation and
         Amortization                   3,264          39,316        -91.7%

         Depreciation and
          amortization                 (9,669)        (11,631)        16.9%
         Restructuring charge (b)          --          (7,692)          nm

    OPERATING INCOME (LOSS)            (6,405)         19,993           nm

      Interest income, net              1,439           2,120        -32.1%

    INCOME (LOSS) BEFORE INCOME TAXES  (4,966)         22,113           nm

      Income tax benefit (provision)    3,043          (8,799)          nm

    INCOME (LOSS) FROM CONTINUING
     OPERATIONS BEFORE LOSS FROM
      DISCONTINUED OPERATIONS AND
      CUMULATIVE EFFECT OF ACCOUNTING
      CHANGE                           (1,923)         13,314           nm

    Loss from discontinued operations,
     net of tax benefit                  (848)         (2,909)        70.8%

    INCOME (LOSS) BEFORE CUMULATIVE
     EFFECT OF ACCOUNTING CHANGE       (2,771)         10,405           nm

    Cumulative effect of accounting
     change, net of tax benefit            --          (3,137)          nm

    NET INCOME (LOSS)                 $(2,771)         $7,268           nm


                    Martha Stewart Living Omnimedia, Inc.
                         Consolidated Balance Sheets
                   (in thousands, except per share amounts)

                                                 December 31,   December 31,
                                                        2003           2002
    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                     $165,566       $158,840
      Short-term investments                           3,100         20,110
      Accounts receivable, net                        39,758         37,796
      Inventories, net                                 7,485          8,654
      Deferred television production costs             3,465          4,179
      Deferred income taxes                           10,682          7,028
      Other current assets                             4,422          4,756
                  Total current assets               234,478        241,363

    PROPERTY, PLANT, AND EQUIPMENT, net               22,673         31,288
    INTANGIBLE ASSETS, net                            44,257         44,257
    DEFERRED INCOME TAXES                              3,224          2,827
    OTHER NONCURRENT ASSETS                            4,470          4,807
                  Total assets                      $309,102       $324,542

    LIABILITIES AND SHAREHOLDERS' EQUITY
    CURRENT LIABILITIES
      Accounts payable and accrued liabilities       $26,628        $40,517
      Accrued payroll and related costs               10,360          9,385
      Income taxes payable                               167            323
      Current portion of deferred subscription income 23,833         24,932
                  Total current liabilities           60,988         75,157

    DEFERRED SUBSCRIPTION INCOME                       7,133          7,715
    OTHER NONCURRENT LIABILITIES                       4,316          5,035
                  Total liabilities                   72,437         87,907

    COMMITMENTS AND CONTINGENCIES

    SHAREHOLDERS' EQUITY
      Class A common stock, $0.01 par value, 350,000
       shares authorized: 19,628 and 19,342 shares
        issued in 2003 and 2002, respectively            196            194
      Class B common stock, $0.01 par value, 150,000
       shares authorized: 30,059 and 30,295 shares
        outstanding in 2003 and 2002, respectively       301            303
      Capital in excess of par value                 183,744        181,629
      Unamortized restricted stock                      (307)          (993)
      Retained earnings                               53,506         56,277
                                                     237,440        237,410
      Less class A treasury stock - 59 shares at cost   (775)          (775)
                  Total shareholders' equity         236,665        236,635
                  Total liabilities and shareholders'
                   equity                           $309,102       $324,542


                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non- GAAP Financial Information
                       Three Months Ended December 31,
                                (in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income, a GAAP measure, and Operating Income before Depreciation and Amortization (OIDA), a non-GAAP measure. In order to reconcile OIDA to operating income, depreciation and amortization are added back to operating income.

                                       2003            2002       % change
    REVENUES
      Publishing                    $33,111         $45,668        -27.5%
      Television                      5,922           6,357         -6.8%
      Merchandising                  22,452          11,786         90.5%
      Internet/Direct Commerce        9,377          13,746        -31.8%
           Total Revenues            70,862          77,557         -8.6%

    OPERATING INCOME (LOSS)
      Publishing                      3,895          15,479        -74.8%
      Television                     (2,811)            180           nm
      Merchandising                  18,310           7,146        156.2%
      Internet/ Direct Commerce      (1,238)         (8,072)        84.7%
           Operating Income before
            Corporate Overhead       18,156          14,733         23.2%
      Corporate Overhead            (12,347)        (10,433)        -18.3%
      Restructuring Charge               --          (7,692)           nm
           Total Operating Income     5,809          (3,392)           nm

    DEPRECIATION AND AMORTIZATION
      Publishing                         42              39          7.7%
      Television                      1,959             406        382.5%
      Merchandising                     168             158          6.3%
      Internet/ Direct Commerce         233             746        -68.8%
      Corporate Overhead              1,187           1,306         -9.1%
           Total Depreciation and
            Amortization              3,589           2,655         35.2%

    OPERATING INCOME (LOSS) BEFORE
     DEPRECIATION AND AMORTIZATION AND
      RESTRUCTURING CHARGE
      Publishing                      3,937          15,518        -74.6%
      Television                       (852)            586           nm
      Merchandising                  18,478           7,304        153.0%
      Internet/ Direct Commerce      (1,005)         (7,326)        86.3%
        Operating Income before
         Depreciation and Amortization
         and before Corporate
         Overhead                    20,558          16,082         27.8%
      Corporate Overhead            (11,160)         (9,127)       -22.3%
      Operating Income (Loss) Before
       Depreciation and Amortization
       and Restructuring Charge      $9,398          $6,955         35.1%


                    Martha Stewart Living Omnimedia, Inc.
      Supplemental Disclosures Regarding Non- GAAP Financial Information
                           Year Ended December 31,
                                (in thousands)

The following table presents segment and consolidated financial information, including a reconciliation of operating income, a GAAP measure, and Operating Income before Depreciation and Amortization (OIDA), a non-GAAP measure. In order to reconcile OIDA to operating income, depreciation and amortization are added back to operating income.

                                       2003            2002       % change
    REVENUES
      Publishing                   $135,936        $182,600        -25.6%
      Television                     25,704          26,680         -3.7%
      Merchandising                  53,395          48,896          9.2%
      Internet/Direct Commerce       30,813          36,873        -16.4%
           Total Revenues           245,848         295,049        -16.7%

    OPERATING INCOME (LOSS)
      Publishing                     19,597          62,517        -68.7%
      Television                     (2,616)          2,589           nm
      Merchandising                  37,716          32,972         14.4%
      Internet/ Direct Commerce     (16,013)        (29,550)        45.8%
           Operating Income before
            Corporate Overhead       38,684          68,528        -43.6%
      Corporate Overhead            (45,089)        (40,843)       -10.4%
      Restructuring Charge               --          (7,692)          nm
           Total Operating Income    (6,405)         19,993           nm

    DEPRECIATION AND AMORTIZATION
      Publishing                        165             158          4.4%
      Television                      2,974           1,693         75.7%
      Merchandising                     671             633          6.0%
      Internet/ Direct Commerce         960           2,867        -66.5%
      Corporate Overhead              4,899           6,280        -22.0%
           Total Depreciation and
            Amortization              9,669          11,631        -16.9%

    OPERATING INCOME (LOSS) BEFORE
     DEPRECIATION AND AMORTIZATION AND
      RESTRUCTURING CHARGE
      Publishing                     19,762          62,675        -68.5%
      Television                        358           4,282        -91.6%
      Merchandising                  38,387          33,605         14.2%
      Internet/ Direct Commerce     (15,053)        (26,683)        43.6%
        Operating Income before
         Depreciation and
         Amortization and before
         Corporate Overhead          43,454          73,879        -41.2%
      Corporate Overhead            (40,190)        (34,563)       -16.3%
           Total Operating Income
            (Loss) Before Depreciation
             and Amortization and
             restructuring charge    $3,264         $39,316        -91.7%


                    Martha Stewart Living Omnimedia, Inc.
                                   Endnotes

    (a) The fourth quarter of 2002 operating results include the following
        restructuring charges:

                                                 Net loss from Net income from
                                                    continuing    continuing
                                                    operations,   operations,
                  Pre-tax      After-tax             including    excluding
               restructuring restructuring Diluted restructuring restructuring
                   charge       charge       EPS      charge        charge
    Inventory
     write-down
      (1)         $(1,605)      $(963)      $(0.02)    $ --
    Fixed asset
     write-down
      (2)          (6,087)     (3,652)       (0.07)      --
    Total
     restructuring
      charges     $(7,692)    $(4,615)      $(0.09)  $(0.03)         $0.06



    (b) The full year of 2002 operating results include the following
        restructuring charges:

                                                     Net income    Net income
                                                       from           from
                                                     continuing    continuing
                                                     operations,   operations,
                  Pre-tax      After-tax              including    excluding
               restructuring restructuring Diluted restructuring restructuring
                   charge       charge       EPS       charge        charge

    Inventory
     write-down
      (1)         $(1,605)      $(963)      $(0.02)    $ --
    Fixed asset
     write-down
      (2)          (6,087)     (3,652)       (0.07)      --
    Total
     restructuring
      charges     $(7,692)    $(4,615)      $(0.09)   $0.27         $0.36

    (1) Inventory write-down reduces the carrying value of inventory held by
        the Company's commerce operation to an estimated recoverable amount.
    (2) Asset impairment write-down reduces the carrying value of the commerce
        portion of the Company's website, to net realizable value.

SOURCE Martha Stewart Living Omnimedia, Inc.

Investors - James Follo, Chief Financial and Administrative
Officer, +1-212-827-8218, or Media - Elizabeth Estroff, Corporate
Communications, +1-212-827-8281, both of Martha Stewart Living Omnimedia,
Inc.
http://www.marthastewart.com


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