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Martha Stewart Living Omnimedia Launches Original Video Series, “Martha Stewart’s Countdown to Christmas”

Video series features Martha demonstrating holiday recipes, crafting projects, and baking techniques on, The AOL On Network, and YouTube starting November 26th 

NEW YORK, NY, November 27, 2012 -Martha Stewart Living Omnimedia (NYSE: MSO) today announced the launch of an original video series, "Martha Stewart's Countdown to Christmas," which will include a total of 17 episodes featuring holiday ideas and projects. The series launches on November 26th and will be featured on the new video hub on, as well as on the Martha Stewart channel on YouTube and on The AOL On Network. Fans will also have the opportunity to win festive prizes and products featured in each episode through special promotions on Facebook from November 26th to December 17th.

MSLO Founder Martha Stewart said, "Every holiday season we try to inspire our readers and viewers with unique, helpful, useful and wonderful ideas. Our 2012 "Countdown to Christmas" is a series of seventeen videos widely accessible online, which we hope will provide many last minute and original solutions for gift giving, holiday decorating, baking and crafting. We think this series will reach a broad and diverse audience."

Each 3-4 minute video, all of which were shot in Martha Stewart's home in Bedford, New York, will feature Martha as she demonstrates her most treasured holiday traditions-from delicious recipes (candied walnuts, homemade granola) and holiday crafts (handmade stockings, holiday wreaths) to festive twists on holiday cards and wrapping presents. The series also includes decorating tips, entertaining ideas, and creative gift suggestions.

"We're excited to launch 'Martha Stewart's Countdown to Christmas'," said MSLO's President and Chief Executive Officer Lisa Gersh. "This new series is a perfect example of MSLO's strategic focus on building our online video presence to deliver our high quality content across platforms to our audience."
Sponsors of "Martha Stewart's Countdown to Christmas" include Starbucks®, Estée Lauder, The Glad Products Company, jcpenney, Nikon, Diamond of California®, and Truvia® sweetener.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in thousands of retail locations. MSLO's media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, Everyday Food, Whole Living; the Company also offers books and utility Apps.  MSLO's television and video programming includes the new "Martha Stewart's Cooking School" series on PBS, in addition to new made-for-the-web video and a vast library of how-to content available online.  Martha Stewart Living Radio is available on SIRIUS XM Channel 110.  MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy's, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., and will jointly develop an e-commerce site, for a 2013 launch. The MSLO family of brands also includes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at

SOURCE Martha Stewart Living Omnimedia, Inc.

Kate Bittman
Martha Stewart Living Omnimedia, Inc. Corporate Communications

Jana Branson
Martha Stewart Living Omnimedia, Inc. Corporate Communications


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