Editor-in-Chief Sarah Carey Answers, “What’s for Dinner?” with Quick, Crowd-Pleasing, Budget-Friendly Recipes Made with Everyday Ingredients
The CHINET® Brand Joins as Exclusive Launch Sponsor of Easy, Fun and Inspiring Online Cooking Tutorials
NEW YORK, June 4, 2012 – Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced the launch of a new daily video series, Everyday Food with Sarah Carey, a companion to the popular print and tablet magazine. Aimed at anyone looking for simple, delicious, budget-friendly meal ideas, these instructional videos feature Everyday Food Editor-in-Chief Sarah Carey providing practical solutions to the eternal question of “What’s for Dinner?”. The CHINET® Brand is the number one brand of premium disposable tableware, and Chinet Bakeware™ has signed on as the exclusive launch sponsor of this inspiring new series.
“As a working mom with two hungry kids, I know how difficult it can be to get dinner on the table,” says Sarah Carey. “At Everyday Food we’re dedicated to providing our readers with fresh ideas for making quick, crowd-pleasing meals at home using ingredients found in any grocery store. My goal with this series is to show you in about four minutes how easy and fun it can be to get dinner together, no recipe required. It’s also great for all those people who consider their laptop or tablet an essential kitchen tool.”
Carey, a 13-year veteran of the Martha Stewart test kitchens, faces the same everyday challenges as the rest of us when it comes to making dinner—stubborn jar lids, onion tears and, of course, a time crunch. Her engaging, break-it-down style appeals to non-cooks and cooks of all skill levels, as she sprinkles each video with humor, relatable anecdotes, practical tricks, and techniques. Monday through Friday she’ll reveal new ways to make old favorites, like Lasagna, and introduce viewers to fresh dinner and dessert ideas, such as Spaghetti Puttanesca, Salmon and Spinach in Parchment or Salted Toffee Chocolate Squares, as well as tips that can help with a range of dishes, like how to prepare and use roasted garlic.
"Serving meals is an activity that brings families and friends together", said Kate Altenhofen, Marketing Manager, Huhtamaki, Inc., makers of CHINET®. "We're proud to serve up a partnership between the CHINET® brand and Everyday Food with Sarah Carey to share mouthwatering recipes that make your get-togethers easy, from preparation to cleanup, no matter how large or small the crowd."
The online video cooking series further extends the popular Everyday Food brand, which includes the digest-sized Everyday Food magazine, which is also available in a digital format for the iPad and Nook, and the best-selling cookbooks Everyday Food: Fresh Flavor Fast and Everyday Food: Great Food Fast. Users can sign up to receive a free video daily via newsletter and access favorite past recipes at http://www.marthastewart.com/everydayfood.
About Everyday Food
Everyday Food magazine is the indispensable handbook for home cooks, providing solutions for every day of the year. The brand is geared toward anyone looking for delicious, easy, budget-friendly, healthy meals made with accessible ingredients. Published 10 times a year in print and digitally for the iPad and Nook, each digest-sized issue includes more than 50 new recipes from the MSLO test kitchens. Since the magazine’s launch in 2003, Everyday Food has grown to include best-selling books, regular segments on the award-winning Martha Stewart Show and Martha Stewart Living Radio on Sirius XM110, and the popular Martha’s Everyday Food App for iPhone and iPod touch.
About Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. It reaches approximately 66 million consumers across all media platforms each month and has a growing retail presence with 8,500 products in over 38,000 retail locations. MSLO is comprised of three business segments: Publishing, Broadcasting and Merchandising. The Publishing segment encompasses four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food and Whole Living—special issues, books, digital properties and apps. The Broadcasting segment is comprised of original television programming, including the Emmy-winning, daily television series, “The Martha Stewart Show,” on Hallmark Channel, video, and Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition, MSLO designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. The MSLO family of brands also includes Chef Emeril Lagasse and his media and merchandising properties. For additional information about MSLO, visit www.marthastewart.com.
About CHINET®
Made in America since the 1930s, The CHINET® Brand has a long history of making strong premium disposable tableware and even stronger memories as friends and family gather. CHINET brands include Classic WhiteTM, Cut Crystal®, Comfort Cup® by CHINET®, Napkins, Tablecovers, Premium Plastic, CHINET Bakeware® and COLORS by CHINET®. For more information about The CHINET Brand and its family of products, visit www.mychinet.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
CONTACT:
Lauren Rich
Martha Stewart Living Omnimedia, Inc. Corporate Communications
1-212-827-8123
larich@marthastewart.com
