Lifestyle Digital and Print Media Vet Brings Experience from iVillage, Glam Media, Conde Nast and Meredith to Drive MSLO's Cross-Platform Ad Sales and Strategic Partnerships
NEW YORK, Nov. 8, 2011 /PRNewswire via COMTEX/ --
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO; http://www.marthastewart.com/) has appointed Joe Lagani to the newly-created position of Chief Revenue Officer for Martha Stewart Living Omnimedia. Lagani brings a unique background to the company leading both digital and print advertising sales for some of the world's best-known media properties. At MSLO, he will lead all advertising sales activity, as well as cross-platform integrations and strategic brand partnerships across its media business units, which include its flagship magazine title Martha Stewart Living, as well as Martha Stewart Weddings, Whole Living and Everyday Food magazines, its website and iPad and iPhone Apps, and TV and radio platforms.
Lagani's career spans three decades and includes leading revenue-generating functions at global blue chip lifestyle media companies. Most recently, he was Senior Vice President, Ad Sales at NBCUniversal/ iVillage, the world's largest content-driven community for women, where he spearheaded ad sales. Prior to that, Lagani was Vice President Brand Sales and VP/General Manager at Glam Media, Inc., named one of Adweek's hottest start-ups. From 2004-2007, he was Vice President and Publisher for Conde Nast's House and Garden. Before that, for 16 years, he held a variety of roles at Meredith Corporation, including seven years as Vice President, Publishing Director, as well as Publisher for Country Home and Advertising Director for Ladies Home Journal.
"Martha Stewart absolutely defined the lifestyle category, and then built the first truly cross-platform media business," said Lisa Gersh, President and COO of MSLO. "Joe brings a rare combination of skills that are right for our company's unique structure, and he will help us elevate our already powerful media brands and create opportunities for our advertisers and other business partners to forge deeper engagement with consumers. He's been a major force in the lifestyle space his whole career and has proven his ability to turn around performance and lead great teams. He has relationships and understanding steeped in print from Meredith and Conde Nast and has led the expansion of vibrant digital communities like iVillage and Glam Media, so he has a keen understanding about how to structure opportunities for brands and help advertisers form connections with consumers on a range of screens. We are thrilled to have him join such an all-star team here."
"The women's lifestyle category, led by MSLO, has grown from magazines to broadcast, and is now deeply grounded in the digital and social media world as well," said Lagani. "I've watched over the years and admired how Martha Stewart consistently redefines categories. And now, I am thrilled with the opportunity to be connected to this great brand. Lisa Gersh has quickly built an amazing team that is deftly navigating well in an extremely disruptive climate and swiftly creating opportunities for the amazing constellation of brands here: from Martha Stewart to Emeril and beyond. The content produced at MSLO is of unparalleled quality and has even more potential as we evolve into more of a multi-screen universe."
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart, and the forthcoming Martha Stewart Home Office with Avery at Staples. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit http://www.marthastewart.com/.
SOURCE Martha Stewart Living Omnimedia, Inc.