Top Executive from Razorfish to Lead Direction for Company’s Digital Properties and User Experience
New York, November 16, 2010--Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that Missy Foristall has been named SVP Digital Programming and Strategy. She joins the company from Razorfish, where she served most recently as Managing Director with responsibility for the experience and platforms group. In her new position, she will collaborate with teams across MSLO’s media platforms while working closely with Chief Creative and Editorial Director Gael Towey and MSLO management to set the strategic direction for MSLO’s digital properties. Ms. Foristall will report to MSLO’s Chief Financial Officer Kelli Turner.
Ms. Towey stated: “I’m happy to welcome Missy to our team as we continue to build on our success and grow our presence in the digital space. Missy is a visionary leader and with our original creative content and her deep understanding of business and client needs, we look forward to bringing it all together to create a unique, and memorable user experience.”
An innovative digital media executive, Ms. Foristall has 15 years of experience in the interactive community. For the past 12 years, she has worked at Razorfish in positions of increasing responsibility across Client Management, Project Management and Operations, collaborating with clients to balance business goals with the user’s needs. Prior to joining Razorfish, she worked at Blue Dingo Digital and K2 Design, Inc.
"I’m a great admirer of the Martha Stewart brand, and its robust media offerings. One of the things that really distinguishes MSLO is its wealth of amazing content across print and TV that we can draw on to really shine digitally. I’m excited to be joining a fantastic team and can’t wait to get started,” said Ms. Foristall.
MSLO’s digital properties include the marthastewart.com, marthastewartweddings.com, wholeliving.com and Emerils.com websites and reach nearly 6 million monthly unique visitors, providing access to more than 14,000 recipes, video clips, articles, ideas and projects from the vast MSLO multimedia library as well as 11 blogs, wedding-planning tools powered by Wedding Wire, community features and more. In addition, the company offers two popular digital apps—“Martha Stewart’s Everyday Food” for the iPhone and iPod Touch and the new “Martha Stewart Makes Cookies” for the iPad, each of which became the No. 1 paid app in the lifestyle category on the App store almost immediately after launch. The company’s first digital magazine on the iPad launched on November 11. Earlier this year, Media Industry Newsletter honored MSLO as “Digital Team of the Year” and Martha Stewart as “Tweeter of the Year” at its “Best of the Web Awards”; the company also won top honors in the for E-commerce/Merchandising and Virtual Trade Show categories.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of “The Best of SIRIUS.” In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
