All Original Content Created Specifically for iPad, Including Scrolling Recipes, Slide Shows, Videos and More
Launch of App Coincides with 20th Anniversary of Martha Stewart Living Magazine
NEW YORK, Nov. 11, 2010 /PRNewswire via COMTEX/ --
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced a special digital issue of Martha Stewart Living, createdspecifically for iPad, is now available on the App Store. Featuring all original content, the app brings innovative functionality to the inspiring ideas, practical "how-to" information and gorgeous photography that distinguish the Martha Stewart Living brand, including scrolling recipes, slide shows, videos, audio, animation, panoramas, access to Martha's Twitter feed, and more to create an immersive, cinematic experience.The app will be showcased today at 10 am ET/9 am CT on "The Martha Stewart Show" on Hallmark Channel.
Martha Stewart, Founder of MSLO, said: "At MSLO, we are very excited to be re-imagining and re-inventing our creative content for a new era. With this groundbreaking app, we continue our rich tradition of providing beautiful and inspiring ideas for the home, for the garden, and for the family.We are able to use the newest tools and technology to provide a fresh way for people to experience our magazine. It's easier than ever to be inspired."
The launch coincides with the 20th anniversary of Martha Stewart Living, a pioneering magazine that laid the foundation for the lifestyle magazine category when it premiered in 1990. The app continues the tradition of innovation in a revolutionary format for a new media era.
"Our mission to provide creative ideas andbeautiful,enticing lifestyle photography gets a whole new life with iPad. The various functions make cooking, crafting, gardening, and decorating easy, approachable and convenient. Readers can now take iPad into the kitchen and cook with everything -- the recipe, step-by-step instructions in the form of a slide show, and video -- easily accessible and in one place," stated MSLO's Chief Creative and Editorial Director Gael Towey, who spearheaded the project. Ms. Towey was the art director for the premiere issue of Martha Stewart Living and has been working closely with Ms. Stewart since then.
Subtitled "Boundless Beauty," the issue opens with a moving image of a single peony in bloom, an image comprised of 180 stills photographed over 10 hours to create the effect of the petals opening before your eyes. From there, users can swipe, touch and toggle through a sweeping array of interactive content, including a panorama of Martha's peony garden, "how-to" stories about flower-arranging, entertaining, decorating, crafting, cooking and beauty, as well as a breathtaking photo essay and video about salmon fishing in Alaska.
Interactive features of the Martha Stewart Living App include:
- More than 23 recipes for delicious dinners and desserts, many with scrolling ingredients and recipe steps so that you never have to leave the page while cooking
- Twenty slide shows that offer step-by-step instructions from a holiday beauty makeover to DIY jewelry to crafts for celebrations
- Fivehow-to and behind-the-scenes videos
- Beautiful animated typography and evocative story titles
- An audio interview with Martha and creative and technology guru John Maeda
- Numerous toggles that allow users to see a recipe inside and out, experience before-and-after transformations, get a closer look at an image and more
- A contest where users can choose their favorite decorating style and simultaneously see the voting in process
- Pop-up functionality that delivers a deeper level of information at the touch of a finger
- The ability to easily shop for and purchase products through partner eCommerce websites
The Martha Stewart Living App is available for $3.99 from the App Store on iPad or atwww.itunes.com/appstore/.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.