Top Executive from InStyle.com and a Founding Editor at Epicurious to Provide Editorial Vision and Direction for Company's Digital Properties
NEW YORK, Oct. 10 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that Gail Horwood has been named SVP Digital Programming and Strategy. She joins the company from InStyle.com, where she has served as Executive Director since July 2006. In this newly created position, she will provide editorial vision and work with management to set the strategic direction for MSLO's digital properties, including marthastewart.com and wholeliving.com. In addition, she will work with the merchandising team on the retail component of the site.
A pioneer in the digital space, Ms. Horwood brings to MSLO more than 20 years of editorial experience at leading lifestyle media brands, including Epicurious, where she was a founding editor and helped spawn one of the first online foodie communities. At InStyle.com, she presided over digital creative operations for a large brand, introducing products on mobile, video, ecommerce and social networking platforms. She previously served as Executive Director, Creative Development at Time Inc. Interactive and Vice President of Global Content at Zagat Survey. Prior to that, as Editor-in-Chief of Epicurious, she directed operations for the award-winning website, conceiving and executing on the site's innovative recipe experience.
MSLO President of Media and Co-CEO Wenda Harris Millard stated: "I'm delighted to welcome Gail to our team. She is a highly accomplished and creative lifestyle media executive with a strategic mindset and a proven track record developing and launching new initiatives across multiple platforms. Her rich understanding of lifestyle media in general and cross-platform programming in particular will be great assets to MSLO as we continue to build on our success at marthastewart.com and further develop our whole living franchise at wholeliving.com."
MSLO's marthastewart.com website reaches approximately 3 million unique visitors/month, and provides access to more than 10,000 recipes, video clips, articles, ideas and projects from the vast MSLO multimedia library. The site also offers community and personalization features as well as wedding-planning tools powered by WeddingWire. In addition, it is home to the popular "Martha Blog: Up Close and Personal," the aptly named "Dinner Tonight" blog featuring dinner ideas every weekday with recipes culled from the pages of Everyday Food magazine and "The Bride's Guide" blog from Weddings Editorial Director Darcy Miller.
"I'm thrilled to be joining MSLO, which has tremendous talent, products, and services in print, television, radio, online, and retail. I'm looking forward to working closely with Martha, Wenda, Robin and the creative teams to leverage those assets in new and engaging digital products that will build on their existing consumer base," said Ms. Horwood.
A graduate of Colby College, Ms. Horwood is also an adjunct professor of Multi-Platform Publishing at New York University. She lives in Westchester County with her husband and two daughters.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success, Martha Stewart for 1-800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
SOURCE Martha Stewart Living Omnimedia, Inc.
