Martha Stewart Living Omnimedia Unveils Online Wedding Planning Tools Powered by WeddingWire to Help Create and Personalize the Big Day
NEW YORK, June 19 /PRNewswire-FirstCall/ -- Brides-to-be have long relied
on Martha Stewart and her team of experts for wedding-related ideas and
inspiration. Today, Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) takes
the wedding planning process to a new level by unveiling a robust suite of
online wedding-planning tools available at marthastewart.com
(www.marthastewart.com/weddings) and powered by WeddingWire
The introduction of the new toolset is part of MSLO's larger strategy to
extend its wedding franchise, which includes the award-winning Martha
Stewart's Weddings magazine, extensive online content on marthastewart.com and
weddings-related books such as Weddings by Martha Stewart and Martha Stewart's
Wedding Cakes. The Martha Stewart Collection exclusively at Macy's is the No.
1 brand on Macy's bridal registry.
Now, with these free and easy-to-use tools, couples and wedding planners
can turn to marthastewart.com to plan and manage their entire wedding
experience from start to finish. The new tools include:
-- My Budget -- easily track payments and expenses
-- My Guests -- draft or import the invite list and then track RSVPs,
invitations and gifts
-- My Seating -- build and manage the seating chart by dragging and
dropping people into their chairs
-- My Timeline -- generate a personalized timeline based on wedding date
-- My Checklist -- manage tasks and keep track of wedding details
-- My Vendors -- save, rate and recommend favorite vendors from the vendor
These tools join an existing vendor search function that was introduced on
marthastewart.com earlier this year, providing access to thousands of wedding
vendors nationwide and allowing couples to easily locate vendors in their
"We're thrilled to be providing access to such a rich array of
wedding-planning tools. This new offering provides a seamless experience,
making us even more attractive to brides, grooms, wedding planners and
marketers. It also strengthens our position in the space as we grow our
Weddings franchise online and in print," stated Wenda Harris Millard, MSLO
Co-CEO and President of Media. "WeddingWire's expertise will also enable us to
offer similar tools and features across our Internet sites."
The introduction of the wedding-planning toolset is the result of MSLO's
investment in WeddingWire, a localized wedding platform that combines an
online marketplace with planning tools and a social community, announced in
"Our collaboration with MSLO is off to a strong start. Together we have
created an unparalleled offering that benefits our rapidly expanding community
of local wedding vendors, and engaged couples, who can now access these
cutting-edge tools on marthastewart.com," said Timothy Chi, Chief Executive
Officer of WeddingWire.
Marthastewart.com/weddings is an ideal destination for couples preparing
for their nuptials. In addition to the new planning tools, brides-to-be can
access creative ideas from the award-winning Martha Stewart's Weddings
magazine, gain expertise at the "Brides Guide" blog written by Weddings
Editorial Director Darcy Miller, view photo galleries ranging from vibrant
floral centerpieces to stunning gowns, watch wedding segments from The Martha
Stewart Show, browse decorations and favors from Martha Stewarts Crafts or
view registry items from the Martha Stewart Collection exclusively at Macy's.
Additionally, Hilton Family e-Events has signed on as a charter sponsor of
www.marthastewart.com/weddings. The Hilton Family will be promoting their
e-Events booking tools that allow users to book group accommodations to their
family of brands and U.S. hotel locations.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment encompasses
four magazines, including the company's flagship publication, Martha Stewart
Living, periodic special issues and books. The marthastewart.com website
provides consumers with instant access to MSLO's multimedia library, search
and find capabilities, recipes, online workshops, community and
personalization, as well as wedding-planning tools powered by WeddingWire. The
Broadcasting segment produces such programming as the Emmy-winning daily,
nationally syndicated television series, "The Martha Stewart Show," and Martha
Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to
its media properties, MSLO offers high-quality Martha Stewart products through
licensing agreements with carefully selected companies, including the Martha
Stewart Collection exclusively at Macy's, Martha Stewart Everyday at Kmart,
Martha Stewart Crafts with EK Success, Martha Stewart for 1-800-Flowers.com
and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined
the Martha Stewart family of brands; MSLO acquired the assets related to
Lagasse's media and merchandising business, including television programming,
cookbooks, and emerils.com website and his licensed kitchen and food products.
For additional information about MSLO, visit www.marthastewart.com.
About WeddingWire, Inc.
WeddingWire is the only online wedding planning resource designed to
empower both engaged couples and wedding vendors. WeddingWire enables engaged
couples to search, compare and book over 50,000 wedding vendors nationwide.
WeddingWire also offers an online community and a suite of cutting-edge
planning tools, including wedding websites, all at no charge. For wedding
vendors, WeddingWire provides free online management tools creating the only
market opportunity that gives businesses control over their clients, reviews,
leads and performance. For additional information, please visit
SOURCE Martha Stewart Living Omnimedia, Inc.
CONTACT: Katie Goldberg, AVP, Corporate Communications, +1-212-827-8392,
Web site: http://www.marthastewart.com