NEW YORK, April 29 /PRNewswire-FirstCall/ -- Martha Stewart Living
Omnimedia, Inc. (NYSE: MSO) and TurboChef Technologies Inc. (Nasdaq: OVEN)
today announced they have entered into a cross-platform marketing agreement
for TurboChef's residential speedcook oven. Emeril Lagasse is endorsing the
oven and MSLO will create integrated marketing programs with TurboChef, some
of which will feature Martha Stewart.
This relationship brings together two widely recognized cooking brands
with a leading provider of state-of-the-art gourmet speedcook ovens. A leading
voice in cooking, home decor, and entertaining, Martha Stewart has authored 65
books, including numerous bestselling cookbooks. Mr. Lagasse, a popular
television chef, is the chef/proprietor of 11 restaurants, the bestselling
author of 12 cookbooks and the host of Essence of Emeril and Emeril Live! on
The Food Network, and a forthcoming cooking series, Emeril Green, on Discovery
Communications' Planet Green.
As part of the agreement, the oven will be featured on Martha Stewart's
Emmy-winning, nationally syndicated daily television series. TurboChef will
have the right to use images of Mr. Lagasse in marketing and promotional
TurboChef offers home cooks high-performance gourmet ovens that cook food
up to 15 times faster than conventional methods. A 12-pound turkey that would
ordinarily take four hours to cook can be roasted to perfection in 42 minutes
in the TurboChef oven. A freshly prepared souffle can be baked in two minutes.
Emeril Lagasse, Founder & President, Emeril Brands at MSLO, stated: "It's
exciting that this innovative technology is now available in home kitchens.
With the hectic pace of today's lifestyles, home cooks can create top-quality
meals faster, giving them more time to spend with family and friends."
Martha Stewart, Founder of MSLO, stated: "I first experienced TurboChef
last summer when visiting its Chairman Richard Perlman at his home and was
immediately impressed by the technology, the ease of use and the quality of
the food prepared in the oven. It is truly revolutionary. We are very happy
to be working with this exciting brand."
The secret to the oven's speed is patented Airspeed Technology(TM) --
heated air circulated rapidly and evenly within the oven cavity. Through the
process, foods retain more moisture than when cooked in conventional ovens
resulting in enhanced quality and flavor. The TurboChef Speedcook Oven
harmonizes its advanced technology with a user interface that makes cooking
any favorite family recipe as easy as using an ATM.
"We're thrilled to be working with such highly respected cooking
powerhouses that appreciate fine food and understand the value of a high-
performance, high-speed oven. With MSLO, we can reach millions of consumers
and educate them about our product," said Richard Perlman, Chairman of the
Board of TurboChef.
Earlier this month, MSLO acquired the assets related to Mr. Lagasse's
media and merchandising business, including television programming, cookbooks,
and emerils.com website and his licensed kitchen and food products.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment encompasses
four magazines, including the company's flagship publication, Martha Stewart
Living, periodic special issues and books. The marthastewart.com website
provides consumers with instant access to MSLO's multimedia library, search
and find capabilities, recipes, online workshops, community and
personalization tools and more. The Broadcasting segment produces such
outstanding programming as the Emmy-winning daily, nationally syndicated
television series, "The Martha Stewart Show" and Martha Stewart Living Radio,
channel 112 on SIRIUS Satellite Radio. In addition to its media properties,
MSLO offers high quality Martha Stewart products through licensing agreements
with carefully selected companies, including the Martha Stewart Collection
exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts
with EK Success and a co-branded food line with Costco. In April 2008, Emeril
Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets
related to Lagasse's media and merchandising business, including television
programming, cookbooks, and emerils.com website and his licensed kitchen and
food products. For additional information about MSLO, visit
About TurboChef Technologies, Inc.
TurboChef Technologies, Inc. is a leading provider of equipment,
technology and services focused on the high-speed preparation of food products
for the worldwide commercial primary cooking equipment market and has recently
introduced equipment for residential markets through the application of its
high-speed cooking technologies. The address of TurboChef's principal
executive offices is Six Concourse Parkway, Suite 1900, Atlanta, GA 30328.
Visit TurboChef at www.turbochef.com.
MSLO has included in this press release certain "forward-looking
statements," as that term is defined in the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are not historical facts
but instead represent only our current beliefs regarding future events, many
of which, by their nature, are inherently uncertain and outside of our
control. These statements can be identified by terminology such as "may,"
"will," "should," "could," "expects," "intends," "plans," "anticipates,"
"believes," "estimates," "potential" or "continue" or the negative of these
terms or other comparable terminology. MSLO's actual results may differ
materially from those projected in these statements, and factors that could
cause such differences include: adverse reactions to publicity relating to
Martha Stewart by consumers, advertisers and business partners; downturns in
national and/or local economies; shifts in our business strategies; a loss of
the services of Ms. Stewart; a loss of the services of other key personnel; a
softening of the domestic advertising market; changes in consumer reading,
purchasing and/or television viewing patterns; unanticipated increases in
paper, postage or printing costs; operational or financial problems at any of
our contractual business partners; the receptivity of consumers to our new
product introductions; and changes in government regulations affecting MSLO's
industries. Certain of these and other factors are discussed in more detail in
MSLO's Annual Report on Form 10-K filed with the Securities and Exchange
Commission, especially under the heading "Risk Factors", which may be accessed
through the SEC's World Wide Web site at http://www.sec.gov. MSLO is under no
obligation to update any forward- looking statements after the date of this
Certain statements in this release, and other written or oral statements
made by or on behalf of TurboChef, are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. Statements
regarding future events and developments and our future performance, as well
as management's expectations, beliefs, plans, guidance, estimates or
projections relating to the future, are forward-looking statements within the
meaning of these laws. These forward-looking statements are subject to a
number of risks and uncertainties. These risks and uncertainties include, but
are not limited to, the following: the uncertainty of market acceptance and
demand for the Company's products, the ability to obtain additional financing
necessary to expand operations, the uncertainty of consumer acceptance of new
products or technologies that may be offered by TurboChef, the dependence on a
limited number of customers, relationships with and dependence on third-party
equipment manufacturers and suppliers, impact of competitive products and
pricing, and the results of government inquiries and possible regulatory
action or private litigation regarding the Company's stock option grants and
practices. The words "looking forward," "believe," "expect," "likely,"
"should" and similar expressions identify forward-looking statements. Readers
are cautioned not to place undue reliance on these forward-looking statements,
which speak only for the date the statement was made. TurboChef Technologies,
Inc. undertakes no obligation to publicly update any forward-looking
statements, whether as a result of future events, new information or
SOURCE Martha Stewart Living Omnimedia, Inc.
CONTACT: Elizabeth Estroff, Corporate Communications, Martha Stewart
Living Omnimedia, +1-212-827-8281, firstname.lastname@example.org; James Curich,
Susan Magrino Agency, +1-212-957-3005, James@smapr.com, for TurboChef/
Web site: http://www.marthastewart.com