Company Overview

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and beautifully designed, high-quality products.

MSLO is comprised of four businesses: Publishing, Internet, Broadcasting and Merchandising, the combination of which enables the Company to cross-promote content and products.

Media

Publishing

The Publishing business encompasses magazines and books. The magazines include Martha Stewart Living, Everyday Food, Martha Stewart Weddings and Body + Soul. MSLO also publishes special issues on select topics each year.

Martha Stewart Living, MSLO’s flagship magazine, is the foundation of the Company’s publishing business and serves as a significant generator of content for the Company’s asset library. Martha Stewart Living offers reference-quality and original “how-to” information from the Company’s core content areas in a unique, upscale editorial and aesthetic platform. It has been recognized as a distinguished lifestyle magazine, winning three National Magazine Awards given by the American Society of Magazine Editors (ASME). Martha Stewart Living also has received 165 Society of Publication Designers (SPD) awards and the Acres of Diamonds Awards for Magazine Development.

Everyday Food, a digest-sized magazine, was created for the supermarket shopper and the everyday cook, featuring quick, easy recipes. It also has received awards from the Society of Publication Designers and was named "Launch of the Year" in 2005 by Advertising Age in its annual "A-List," which recognizes the best magazines of the year.

Martha Stewart Weddings targets the upscale bride and serves as an important vehicle for introducing young women to the MSLO brands. It outsells all other bridal magazines on the newsstand. The magazine has received the ASME's National Magazine Award for General Excellence among publications with a 250,000-500,000 circulation.

Body + Soul focuses on whole living, and provides readers with key lifestyle tenets, including balanced fitness, whole health, inner growth and rejuvenation. It is the leading magazine in its category.

In addition to magazines, MSLO publishes books on a range of subjects related to the company’s areas of expertise. The company currently has an agreement with Clarkson Potter to publish 16 books through 2012. The first eight books—The Martha Stewart Living Cookbook: The Original Classics, The Martha Stewart Living Cookbook: The New Classics, Martha Stewart’s Wedding Cakes, Martha Stewart’s Cookies, Martha Stewart’s Cooking School, Martha Stewart’s Encyclopedia of Crafts, Martha Stewart’s Cupcakes, and Martha Stewart’s Dinner at Home —are already available. MSLO has a strong track record in book publishing with many bestsellers to its credit.

From entertaining and decorating to gardening and crafts, marthastewart.com is the definitive online source for Martha Stewart Living Omnimedia’s unique, creative content and expert resources for the home. Visitors can access more than 10,000 of the finest recipes, as well as video clips, articles, ideas and projects from the vast MSLO multimedia library, including Martha Stewart Living, Everyday Food, Martha Stewart Weddings and body + soul magazines, The Martha Stewart Show, Everyday Food TV and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. They can also participate in online workshops, communities and more.

The company recently launched www.wholeliving.com, and marthastewartweddings.com, stand-alone websites that are the respective online homes of MSLO’s Body + Soul and Martha Stewart Weddings magazines. On marthastewartweddings.com, users can find local vendors, plan and manage their wedding with an expanding array of digital wedding-planning tools powered by Wedding Wire, an online wedding-planning platform in which MSLO took an equity stake in 2008. The WeddingWire investment is part of MSLO’s strategy to accelerate its digital footprint and expand its Weddings franchise online and in print. MSLO has also invested in pingg.com, an online event management site that offers stylish online and printed invitations, including Martha Stewart images and content, as well as easy-to-use event planning tools.

MSLO’s Broadcasting business segment consists of operations relating to the production of television programming, the domestic and international distribution of that programming in existing and repurposed formats, and the operations of a satellite radio channel.

The cornerstone of the Broadcasting business segment is the nationally syndicated daily lifestyles series, The Martha Stewart Show, which is shot live, in front of a studio audience. It provides a forum for Martha to inspire and teach viewers who look to her for “how-to” instruction in a broad range of areas, including cooking, entertaining, gardening, decorating and crafts. The series is produced by MSLO and distributed by NBC Universal Domestic Television Distribution to more than 95% of the country. It can also be viewed in primetime on a day-delay basis on the Scripps-owned Fine Living TV Network. The Emmy Award-winning show began its fifth season in September 2009.

The Broadcasting segment also includes Everyday Food and Everyday Baking from Everyday Food on PBS, as well as Whatever, Martha!, a weekly, primetime series on Fine Living Network. Everyday Food, a nationally syndicated, half hour program that began its fifth season in January 2009 brings to life recipes featured in Everyday Food magazine and the bestselling cookbook Everyday Food: Great Food Fast. Each half-hour episode is designed to provide solutions to the challenges of everyday cooking and includes easy-to-make recipes along with smart tips and kitchen techniques. Everyday Baking from Everyday Food on PBS is a half-hour program featuring easy and delicious baking recipes for cookies, cakes, pies, tarts and more—all from the pages of Everyday Food magazine. On Whatever, Martha!, radio talk show hosts Alexis Stewart and Jennifer Koppelman Hutt bring their irreverent point of view to TV where they provide unscripted commentary on old segments of the Emmy-winning series Martha Stewart Living; the show entered its a second season in September 2009. Martha Stewart on Demand, an advertising-supported, video-on-demand service, is available to all Comcast, Cox and Optimum digital customers.

MSLO’s Broadcasting business segment also features satellite radio programs on the Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. The channel provides programming designed for listeners and their families, 24 hours a day, seven days a week.

Through MSLO’s Merchandising business segment, MSLO sells products at multiple price points through several distribution channels, including:

• Martha Stewart Collection merchandise exclusively at Macy’s and on macys.com. The line encompasses a broad range of home goods-including bed and bath textiles, housewares, casual dinnerware, flatware and glassware, cookware, holiday decorating and tree-trimming items.
• Martha Stewart Everyday, offers essential products for the home in a range of categories at Kmart.
• Martha Stewart Collection with Wedgwood, an assortment of fine bone china, crystal stemware and flatware, available exclusively at Macy’s, macys.com and macysweddingchannel.com.
• Martha Stewart Crafts, with EK Success available at more than 900 Michaels arts & crafts stores, independent retailers and Wal-Mart Stores in the U.S. and Canada. The line is also available on marthastewartcrafts.com.
• Martha Stewart for 1-800-FLOWERS.COM, a co-branded flowers program featuring flower arrangements, plants and gift baskets and offering any-day and same-day delivery.
• Martha Stewart homes in communities created in collaboration with KB Home, one of the country's leading homebuilders.
• Martha Stewart Furniture with Bernhardt is an important element of the company’s growing home-decorating assortment, which includes Martha Stewart Rugs with Safavieh and branded carpet tiles with FLOR.
• Martha Stewart Stationery with Crane & Co., a full line of co-branded social stationery products.
• Sandals® Weddings by Martha Stewart™, customizable destination weddings available at Sandals Resorts and Beaches Resorts across the Caribbean.

In September 2009, MSLO and The Home Depot announced an agreement to develop an exclusive Martha Stewart Living brand of affordably priced home-improvement products across multiple categories. Products in the Outdoor Living category will begin to launch in January 2010 and products in the Home Organization categories will launch in February 2010.

Earlier in the year, MSLO entered into licensing agreements with Hain Celestial Group, Inc. to develop a new Martha Stewart-branded line of natural, home cleaning solutions, Martha Stewart Clean. The Company is extending its relationship with Hain Celestial and its affiliate Hain Pure Protein to include a forthcoming branded food line at retail, including poultry, baking mixes and dried pastas using all natural, healthy ingredients.

Over the years, MSLO’s products have received numerous awards and honors. The Martha Stewart Furniture line has been recognized with the Elle Décor International Design Award in the furniture category and has received the honor of Best New Collection by InFurniture magazine, the monthly magazine for the furniture industry. The American Society of Furniture Designers has awarded prestigious Pinnacle Awards to several pieces in the Martha Stewart Furniture collection with Bernhardt and in January 2009, Martha Stewart Rugs’ “Tracery” rug was honored with the Magnificent Carpet Award at the 2009 International Rug Market in Atlanta. HFN'S Brand Awareness Survey named Martha Stewart and the associated product lines as the #1 brand in the Textiles Area. The Martha Stewart Everyday brand was included in the Advertising Age Marketing 100, and was awarded the Home Textile Design Award by the Fashion Institute of Technology and Home Textiles Today. Martha Stewart Living Omnimedia, Inc. also has received the Edison Achievement Award as well as two Edison Awards for Best New Products.

Emeril Lagasse

In 2008, the company acquired Chef Emeril Lagasse's media and merchandising business, including the rights to his television programs, cookbooks, internet assets and licensed kitchen and food products. This acquisition is part of the company’s overall strategy to diversify into other brands, extend its digital footprint, and expand its portfolio of first-in-class lifestyle brands.

In September 2008, the company announced that Emeril is collaborating with HarperStudio, a new imprint of HarperCollins, on a multi-year, 10-book project. The chef’s first two books with HarperStudio, Emeril at the Grill and Emeril 20-40-60: Fresh Food Fast, are already available.

In July 2008, the company launched “Emeril Green,” a new original series featuring Chef Emeril Lagasse on Discovery Communications’ Planet Green. Planet Green is the first 24-hour, multiplatform media destination devoted to the environment. Shot on location at Whole Foods Market and in select sites across the country, the show spotlights Emeril and his delicious recipes prepared using fresh, organic, locally grown foods. This series entered its second season in April 2009 and joins Emeril’s existing television programs, including “Emeril Live” on Fine Living Network and “Essence of Emeril” on the Food Network.