PORTLAND, Ore.--(BUSINESS WIRE)--Jun. 9, 2017--
Brew Alliance, Inc. (“CBA”) (Nasdaq: BREW), a leading craft brewing
company, announced today that Jackie Woodward, Chief Marketing Officer
of Krispy Kreme Doughnuts, was elected to the company’s Board of
Directors at CBA’s annual shareholders meeting held May 17, 2017. A food
and beverage industry veteran with 30 years’ experience in media and
marketing leadership, Ms. Woodward fills the vacancy created by the
retirement of John D. Rogers from the CBA Board of Directors.
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Krispy Kreme CMO Jackie Woodward Joins Craft Brew Alliance Board of Directors (Photo: Business Wire)
“Jackie brings a wealth of expertise growing high profile consumer
brands across multiple channels of trade, and we are thrilled to have
her join our board,” said David Lord, Chairman, Craft Brew Alliance
Board of Directors. “Her marketing leadership at MillerCoors, McDonalds,
General Mills, and most recently Krispy Kreme, will be a great addition
to the team as we continue to support CBA in delivering solid topline
growth in today’s highly competitive market, while improving
profitability for long-term shareholder value. I also want to thank John
for his invaluable contributions and commitment to CBA’s growth over the
past 14 years. While we are sad to see John go, we are thrilled for him
and his family to enjoy his much-deserved retirement.”
“I’ve always loved the fact that the beer industry is rooted in consumer
tastes, preferences, and demand. CBA is uniquely positioned in today’s
fast-changing beer market, with its distinctive portfolio that combines
nationally relevant beer brands, like Kona and Omission, with strong
local craft brands,” said Ms. Woodward.
Ms. Woodward currently serves as Senior Vice President and Chief
Marketing Officer for Krispy Kreme Doughnuts, Inc. She joined Krispy
Kreme from General Mills, Inc., where she served as Vice President of
Global Media and Connections Platforms from September 2014 until June
2016. Before joining General Mills, Ms. Woodward worked at MillersCoors
where she was Vice President of Marketing Connections. Prior to the
merger that led to MillerCoors, Ms. Woodward was Vice President of Media
and Marketing Services at Miller Brewing Company. Before joining Miller
Brewing Company in April 2006, she held several positions at McDonald’s
Corporation both domestically and globally, culminating in her role as
Vice President of Global Marketing.
Over the course of her career, Ms. Woodward has received numerous
marketing and advertising awards, including the Chicago Advertising
Federation’s “Ad Woman of the Year,” Advertising Age’s “Media Maven,”
and Brand Innovator’s Top 50 Brand Innovators.
About Craft Brew Alliance
Craft Brew Alliance (CBA) is an independent craft brewing company that
brews, brands, and brings to market world-class American craft beers.
Our distinctive portfolio combines the power of Kona Brewing Company, a
dynamic, fast-growing national craft beer brand, with an expanding
stable of strong regional breweries and innovative lifestyle brands,
including Appalachian Mountain Brewery, Cisco Brewers, Omission Brewing
Co., Redhook Brewery, Square Mile Cider Co. and Widmer Brothers Brewing.
CBA nurtures the growth and development of its brands in today’s
increasingly competitive beer market through our state-of-the-art
brewing and distribution capability, integrated sales and marketing
infrastructure, and strong focus on partnerships, local community and
Formed in 2008, CBA is headquartered in Portland, Oregon and operates
breweries and brewpubs across the U.S. CBA beers are available in all 50
U.S. states and 30 different countries around the world. For more
information about CBA and our brands, please visit www.craftbrew.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170609005081/en/
Source: Craft Brew Alliance, Inc.
Craft Brew Alliance, Inc.
Jenny McLean, 503-331-7248