Founded in 1963 with one women’s apparel store in Columbus, Ohio, Limited Brands is committed to building a family of the world’s best brands to create sustained growth of shareholder value by focusing its time, talent, and capital on the highest return opportunities. Historically, Limited Brands has been viewed as a multi-divisional, largely apparel-based, popular-priced retailer. Ten years ago, that was true. Lingerie, personal care and beauty made up less than 30% of its sales. Today’s reality is very different. Over the past ten years Limited brands has reinvented itself completely, becoming a predominantly a personal care, beauty and lingerie company, with over 70% of its sales coming from those areas, primarily through two great brands, Victoria’s Secret and Bath & Body Works. Limited Brands has re-visioned the business, sorted the portfolio of businesses and re-thought its talent, and is now turning to offense, and applying its specialty retailing skills to deliver high-value, branded, consumer packaged goods through channels of distribution it controls – stores and direct. Some of the initiatives undertaken over the past several to create value for shareholders include:

2007

• Acquisition of Canadian-based La Senza Corporation, a leading Canadian and international intimate apparel specialty retailer

2006

• Acquisition of New York-based Slatkin & Co., an industry leader in the prestige home fragrance category

2004

• Share repurchases that collectively exceeded $3 billion
  
• $500 million special dividend
  
• Sale of remaining interest in Galyan’s Trading Company

2003

• Sales of remaining interest in Alliance Data Systems
  
• Named the world's most admired specialty retailer by FORTUNE magazine

2002

• Recombination of Intimate Brands and The Limited, Inc. through a tender offer and subsequent short-form merger, making Intimate Brands a wholly-owned subsidiary of The Limited
  
• The Limited, Inc. changes name to Limited Brands to further emphasize the Company’s commitment to building a family of the world’s best fashion brands
  
• Sale of Lerner New York/New York & Company

2001

• Sale of Lane Bryant
• Integration of Structure into the Express brand as Express Men’s

2000

• Two-for-one stock split

Limited Brands, through Victoria’s Secret, Bath & Body Works, Express, Limited Stores, White Barn Candle Co. and Henri Bendel, presently operates over 3,700 specialty stores. Victoria’s Secret products are also available through the catalogue and www.VictoriasSecret.com.

Officers