SAN DIEGO--(BUSINESS WIRE)--Feb. 1, 2012--
At a time of year when football fans are obsessed with the NFL, XLVI and
TDs, another kind of abbreviation is making its way into the football
playbook: BLT. During Sunday’s championship game between the New England
Patriots and New York Giants, Jack in the Box® restaurants will promote
its new BLT Cheeseburger in a 30-second television ad.
Jack in the Box will begin offering the BLT Cheeseburger on February 2,
and for a limited time the popular fast-food chain will promote the new
burger in a combo meal that also includes a 20-oz. beverage and small
order of fries for just $4.99, plus tax. The new burger features
hickory-smoked bacon, shredded lettuce and tomatoes piled on a 100% beef
patty along with American cheese, pickles and mayo-onion sauce and
served on a sesame seed bun.
“When it comes to burger toppings, our guests have a major crush on
bacon,” said Tracy Dunn, director of menu marketing and promotions for
Jack in the Box Inc. “We’ve seen an overall increase in the sale of
products that feature our hickory-smoked bacon, which we introduced last
year. Along with the bacon, we’ve also improved our beef patty, which is
now seasoned while it cooks and is tastier than ever. Bacon and burgers
are a winning combination, and we think the new BLT Cheeseburger and
$4.99 combo meal will be a hit with our guests.”
[Note to media: A high-resolution photo of the new BLT
Cheeseburger Combo is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with more than 2,200
restaurants in 20 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with nearly 600 restaurants in 42 states
and the District of Columbia. For more information, visit www.jackinthebox.com.
Source: Jack in the Box Inc.
Jack in the Box Inc.
Brian Luscomb, 858-571-2291
brian.luscomb@jackinthebox.com
