|Redbox Checks In at Foursquare|
OAKBROOK TERRACE, IL, Aug 11, 2011 (MARKETWIRE via COMTEX) --
Redbox, America's destination for movie and game rentals, has officially checked in on foursquare(R), the nation's leading location-based mobile application with 10 million registered users. The addition of more than 27,800 redbox locations marks one of the largest foursquare integrations at retail and lets consumers check in at familiar spots while they check out new-release movies and games at redbox.
"With more than 27,800 locations nationwide, mobile allows redbox to hyper-localize our engagement efforts," said Amy Gibby, vice president of marketing, redbox. "Foursquare significantly expands our mobile touch points and unlocks new ways for consumers to engage with redbox at local kiosks."
To kick off the integration, redbox will invite movie and game fans to check in at redbox during the latest Redbox 10 Days of Deals campaign, which runs August 15 through August 24. Throughout the campaign, consumers who check in at redbox locations on foursquare will unlock unique daily discount codes ranging from $0.10 to $1.00. The discount codes can then be used during redbox(R) kiosk transactions that day.
With more than 68 percent of the U.S. population living within a 5-minute drive of a redbox kiosk, the redbox app for iPhone(R) and Android(TM)-enabled devices gives consumers real-time access to kiosk data, including locations and title availability, as well as the ability to reserve movies on the go for pickup by 9 p.m. the next night. To date, the redbox app for iPhone and Android-enabled devices has been installed more than 6.6 million times. The redbox text club now boasts more than 2.7 million subscribers and brings members more ways to save from redbox. Consumers can join the club by texting REDBOX to 727272.*
"It's exciting to see redbox rewarding their millions of customers through the foursquare Specials platform," said Eric Friedman, Director of Business Development for foursquare. "The redbox 10 Days of Deals campaign is a great opportunity to introduce a huge group of consumers to the benefits of using foursquare."
About Redbox Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new-release DVD, Blu-ray Disc(R) and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 1.5 billion discs and is available at more than 33,000 kiosks across over 27,800 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
About Foursquare Foursquare helps you explore the world around you. Meet up with friends, discover new places, and save money using your phone. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick the best dish at your local restaurant, foursquare is the perfect companion. For more information, visit http://foursquare.com.
*Up to 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help. Only available on participating carriers.
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