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iVillage to Launch Web Search and Targeted Advertising by Yahoo!

NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- iVillage Inc. (Nasdaq: IVIL), The Internet For Women(TM), a leading women's media company and the number one source for women's content and community online, today announced an exclusive distribution agreement with Yahoo! Search Marketing, formerly known as Overture Services. The agreement, which goes into effect on September 1, 2005, brings Yahoo!'s comprehensive suite of sponsored search, Content Match(TM) and Yahoo! Search products to iVillage's 15.5 million unique monthly visitors.

iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match(TM) advertising across the iVillage Network. iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing.

Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, "Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage's brand equity as we look forward to working with partners, such as Yahoo!, to further customize our users' experience."

Yahoo! Search Marketing, a division of Yahoo! Inc., offers essential marketing services for companies doing business online. The group's products and tools help businesses connect with highly motivated customers. Sponsored search from Yahoo! Search Marketing lists targeted, text-based ads in search results. Content Match(TM) complements the Sponsored Search program by displaying contextually-relevant listings alongside articles, product reviews and more.

About iVillage Inc.

iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features. iVillage Inc. (Nasdaq: IVIL) was established in 1995 and is headquartered in New York City.

Average monthly page views for iVillage.com and its affiliate Web sites ("The iVillage Network") totaled 391 million for the quarter ended June 30, 2005. In July 2005, according to comScore Media Metrix, The iVillage Network ranked 38th among the top 100 Web and Digital Media properties with approximately 15.5 million unique visitors in the United States and had an average reach of approximately 9% of the total online population and nearly 11% of women 18+ online. Also, according to the same report, The iVillage Network was the number one "women's community site" and the number four "community site" overall on the Web.

For more information about iVillage, visit www.ivillage.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be," "expects," "may affect," "anticipates," "may depend," "believes," "estimates," "plans," "projects" and similar words and phrases are intended to identify such forward-looking statements. These forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future results, performance or achievements. Actual results could differ materially from those anticipated in these forward-looking statements due to a number of factors, some of which are beyond iVillage's control. In addition to those risks discussed in iVillage's other press releases, public filings and statements by iVillage's management, factors that may cause iVillage's actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied in such forward looking statements include: (i) the volatile and competitive nature of the Internet industry and the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third-party providers and partners, (vi) iVillage's ability to maintain or increase user traffic levels, (vii) the loss of one or more of iVillage's major customers, (viii) the effect of seasonal fluctuations in traditional online advertising purchasing patterns on iVillage's results of operations and (ix) the impact of pending litigation on iVillage's business, results of operations and financial condition. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

SOURCE iVillage Inc.
08/17/2005
/CONTACT: Carl Fischer, iVillage Inc., +1-212-600-6502,
cfischer@mail.ivillage.com /
/Web site: http://www.ivillage.com /
(IVIL)