NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- iVillage Inc. (Nasdaq: IVIL),
The Internet For Women(TM), a leading women's media company and the number one
source for women's content and community online, today announced an exclusive
distribution agreement with Yahoo! Search Marketing, formerly known as
Overture Services. The agreement, which goes into effect on September 1, 2005,
brings Yahoo!'s comprehensive suite of sponsored search, Content Match(TM) and
Yahoo! Search products to iVillage's 15.5 million unique monthly visitors.
iVillage will replace its existing Web search listings with results
generated by Yahoo! Search, enabling iVillage visitors to benefit from access
to the billions of Web pages in the Yahoo! search index. The Web search
results will be accompanied by relevant advertising served by Yahoo! Search
Marketing, which will deliver highly targeted sponsored search results to
users searching online as well contextually-relevant Content Match(TM)
advertising across the iVillage Network. iVillage will share in the revenue
generated when visitors click on a Yahoo!-served listing.
Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, "Search and
contextual advertising are both very important growth areas on the Internet
and of increasing importance to iVillage. We are pleased to partner with
Yahoo! Search Marketing Solutions to provide our visitors with the relevant
and current information they seek. We are in a great position to expand
iVillage's brand equity as we look forward to working with partners, such as
Yahoo!, to further customize our users' experience."
Yahoo! Search Marketing, a division of Yahoo! Inc., offers essential
marketing services for companies doing business online. The group's products
and tools help businesses connect with highly motivated customers. Sponsored
search from Yahoo! Search Marketing lists targeted, text-based ads in search
results. Content Match(TM) complements the Sponsored Search program by
displaying contextually-relevant listings alongside articles, product reviews
and more.
About iVillage Inc.
iVillage is "the Internet for women" and consists of several online and
offline media-based properties that seek to enrich the lives of women, teenage
girls and parents through the offering of unique content, community
applications, tools and interactive features. iVillage Inc. (Nasdaq: IVIL)
was established in 1995 and is headquartered in New York City.
Average monthly page views for iVillage.com and its affiliate Web sites
("The iVillage Network") totaled 391 million for the quarter ended June 30,
2005. In July 2005, according to comScore Media Metrix, The iVillage Network
ranked 38th among the top 100 Web and Digital Media properties with
approximately 15.5 million unique visitors in the United States and had an
average reach of approximately 9% of the total online population and nearly
11% of women 18+ online. Also, according to the same report, The iVillage
Network was the number one "women's community site" and the number four
"community site" overall on the Web.
For more information about iVillage, visit www.ivillage.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995:
iVillage Inc. has included in this press release certain "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995 concerning iVillage's business, operations and financial condition.
The words or phrases "can be," "expects," "may affect," "anticipates," "may
depend," "believes," "estimates," "plans," "projects" and similar words and
phrases are intended to identify such forward-looking statements. These
forward-looking statements are subject to various known and unknown risks and
uncertainties and iVillage cautions you that any forward-looking information
provided by or on behalf of iVillage is not a guarantee of future results,
performance or achievements. Actual results could differ materially from those
anticipated in these forward-looking statements due to a number of factors,
some of which are beyond iVillage's control. In addition to those risks
discussed in iVillage's other press releases, public filings and statements by
iVillage's management, factors that may cause iVillage's actual results,
performance or achievements to differ materially from any future results,
performance or achievements expressed or implied in such forward looking
statements include: (i) the volatile and competitive nature of the Internet
industry and the media industry, (ii) changes in domestic and foreign
economic, political and market conditions, (iii) the effect of federal, state
and foreign regulation on iVillage's business, (iv) the impact of recent and
future acquisitions and joint ventures on iVillage's business and financial
condition, (v) iVillage's ability to establish and maintain relationships with
advertisers, sponsors, and other third-party providers and partners, (vi)
iVillage's ability to maintain or increase user traffic levels, (vii) the loss
of one or more of iVillage's major customers, (viii) the effect of seasonal
fluctuations in traditional online advertising purchasing patterns on
iVillage's results of operations and (ix) the impact of pending litigation on
iVillage's business, results of operations and financial condition. All such
forward-looking statements are current only as of the date on which such
statements were made. iVillage does not undertake any obligation to publicly
update any forward-looking statement to reflect events or circumstances after
the date on which any such statement is made or to reflect the occurrence of
unanticipated events.
SOURCE iVillage Inc.
08/17/2005
/CONTACT: Carl Fischer, iVillage Inc., +1-212-600-6502,
cfischer@mail.ivillage.com /
/Web site: http://www.ivillage.com /
(IVIL)
