NEW YORK, March 14 /PRNewswire/ -- Avon Products, Inc. today announced a
collaboration with the world renowned fashion house Emanuel Ungaro Maison to
create two signature fragrances, U by Ungaro for Her and U by Ungaro for Him.
The results of the partnership are fragrances that capture the design house's
effortless sensuality and bring Avon consumers worldwide a piece of the
Parisian soul that is Ungaro. The new fragrances for Her and for Him will
launch globally, beginning in the U.S., in August 2008.
Avon continues to build a portfolio of designer fragrances that allows
their consumers to experience the world of fashion and luxury. The new
partnership with Ungaro follows the successful alliances with designers
Cynthia Rowley and Christian Lacroix. In 2007, the Christian Lacroix
fragrances became Avon's most successful launch of all time. Now, Avon's
exclusive partnership with Emanuel Ungaro and their newest fashion line, U by
Ungaro, incorporates another facet of fashion. Ungaro embodies a European
style that is modern and intriguingly sensual.
U by Ungaro for Her and U by Ungaro for Him, both created by perfumers at
International Flavors and Fragrances, are contemporary and daring. U by
Ungaro for Her is a Fresh, Floral Woody scent with sensual top notes of
Bergamot Blossom, Wet Freesia and Pepper Blossom mingling with mid notes of
Acacia Aura, Living Lotus Flower and Osmanthus. The dry down is a blend of
Oris, Creamy Sandalwood, and Clean Musk. U by Ungaro for Him is a Woody
Aromatic Watery fragrance that offers an airy freshness and a sophisticated
blend of rich, textural woods. Top notes of Green Mandarin Leaf, Ruby Red
Grapefruit and Pomegranate sweeten mid notes of Natural Immortale, Cardamom
and Cedarleaf. The drydown is composed of Natural Vetiver, Patchouli,
Sandalwood, Tonka Bean and Peru Balsam.
Geralyn Breig, Senior Vice President and Brand President for Avon
Products, Inc., states, "The brand's new modern approach to style made Ungaro
an ideal choice for this exciting partnership. The youthfulness of their U by
Ungaro fashion line provides a modern sensibility with a cosmopolitan edge,
something Avon customers can relate to. The new U by Ungaro fragrances for
Her and for Him reflect the spirited attitude that both companies value so
highly. Our launch of the U by Ungaro fragrance continues our key growth
strategy of bringing access to great style and fashion for all women."
"We are thrilled to partner with a company that is so deeply connected to
women and men all over the world. This is a wonderful opportunity to enable
people to experience U by Ungaro fashion and style in a very special way --
through fragrance. With these two new fragrances, Avon has really captured
the energy, confidence and sophisticated feel of our designs," noted Mounir
Moufarrige, President and CEO from Emanuel Ungaro Maison.
U by Ungaro for Her and U by Ungaro for Him will be featured in Avon's
brochure, which is distributed through over five million Avon Representatives
around the globe. Avon's Global Ambassador, Reese Witherspoon, will also be
featured globally in print and TV advertising for the two fragrances.
The Emanuel Ungaro Maison was established in 1965 and is a universe of the
unexpected: reuniting extremes, associating prints, colors and textures that
create an extraordinarily sensual international style. U by Ungaro is a more
youthful, cosmopolitan ready-to-wear collection that launched in Japan in 2008
and will roll out globally.
U by Ungaro for Her and U by Ungaro for Him will be featured in the
company's brochure, which is distributed through over 5 million Avon
Representatives around the globe.
Avon, the company for women, is a leading global beauty company, with $10
billion in annual revenue. As the world's largest direct seller, Avon markets
to women in more than 100 countries through 5.4 million independent Avon Sales
Representatives. Avon's product line includes beauty products, fashion
jewelry and apparel, and features such well-recognized brand names as Avon
Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn
more about Avon and its products at www.avoncompany.com
SOURCE Avon Products, Inc.
/CONTACT: Gina Dinisio of AVON Products, Inc., +1-212-282-8186/
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