|Campbell Soup Company Launches Food Innovation Challenge with Foodworks to Identify Top Food Disruptors|
Campbell hosted the Real Food Innovation Challenge at Foodworks’
commercial kitchens in
Velvet NYC, a gourmet DIY baking kit designed to simplify home
baking via a delivery of pre-measured local and recognizable ingredients
and detailed recipe cards to make impressive desserts, was selected as
the winning concept and awarded a
The Challenge began earlier this month when Campbell invited Foodworks members to participate in an idea pitch session. Nearly 40 entries were received and seven finalists were selected by Campbell to present their ideas to judges in front of a live audience.
“We believe that supporting the next wave of food entrepreneurs is
critical to cultivate the future of real food,” said
“Foodworks is excited to be working with Campbell on this fantastic
partnership,” said Foodworks CEO and co-founder
The judging panel included:
The second part of the partnership is a mentorship program that offers Foodworks members the ongoing opportunity to tap into Campbell experts for counsel on topics such as branding, marketing, product development and packaging.
“The mentorship is two-fold, it helps Campbell employees think differently and challenge the conventional way we go to market, and it gives Foodworks members a chance to gain insights from Campbell experts on business challenges,” Waldorf said. “It is a great learning for both sides leveraging the best of big and small.”
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes
Foodworks is a rapidly scaling company on a mission to change the landscape of the food industry. We work with individuals possessed of creative culinary ideas and give them the resources needed to move ideas from inception to scaled businesses. Our community-focused and quality-driven culinary incubators deliver an end-to-end suite of solutions to benefit everyone in the food industry: small businesses, wholesale buyers, co-packing partners, production facilities, and potential investors. Foodworks participants benefit from affordable commissary and co-working space, tailored mentorship programs and workshops, flexible working hours, and, most importantly, community of supportive culinary professionals looking to achieve the same goal: change the way we think about food. Experience Foodworks and get connected at www.thefoodworks.com.
Campbell Soup Company