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Hilton HHonors Recognized by J.D. Power and Associates for Call Center Customer Service Excellence

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--March 30, 2005--Hilton HHonors(R) (NYSE:HLT), the popular guest reward program for the Hilton Family of Hotels, announced today it was recognized for "Call Center customer service excellence" under the J.D. Power and Associates Certified Call Center Program(SM). This distinction acknowledges the Hilton HHonors Call Center Operation's strong commitment to provide "An Outstanding Customer Service Experience."

"This certification is the culmination of our entire team's efforts throughout the last 24 months to evolve our infrastructure in order to reflect the tremendous emphasis the Hilton Family of Hotels places on customer service," said Cindy Baker, vice president of Hilton HHonors Customer Service Operations. "Our success has allowed us to explore new ways to expand the scope of our relationships with our guests and develop the next generation of superior service."

In 2004, the Hilton HHonors Call Center Operation handled nearly 7 million telephone, email and fax interactions from its call center in Carrollton, Texas. The Call Center Operation successfully passed a detailed audit of its recruiting, training, employee incentives, management roles and responsibilities, and quality assurance capabilities. In addition, J.D. Power and Associates conducted a random survey of Hilton HHonors members who recently contacted its call center. For certification status, a call center must perform within the top 20 percentile of J.D. Power and Associates' cross-industry customer satisfaction research.

The evaluation criteria that J.D. Power and Associates used during the survey included: courtesy of the customer service representative (CSR); knowledge of the CSR; the CSR's concern for the customer questions and/or problem; usefulness of the information provided; convenience of customer service operating hours; ease of getting through to a CSR; and the timely resolution of the customer's problem, question or request. Certification is valid for one year.

In the past year, the Hilton HHonors Service Center has implemented a number of initiatives that enhance communications among customer service agents and facilitate customer service overall, including:

  • Train Station (designed and developed internally), which electronically delivers updated program and promotional information directly to the desktops of nearly 400 HHonors Customer Service agents worldwide, ensuring they always have the most up-to-date information when assisting HHonors members;
  • HHonors Search Central (designed and developed internally), which serves as a single repository of program, promotional and hotel information, designed to reduce the margin for error when information is pulled from multiple sources that may be at different stages of being updated;
  • A Case Management tool that streamlines resolution processing and allows work-load sharing across service locations to ensure the most expeditious and appropriate service recovery; and
  • A Contact Center "Voice of the Customer" satisfaction survey tool, enabling more sophisticated identification and tracking of specific member service issues and concerns for follow-up resolution.
About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com.

About the Hilton HHonors Program

Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip(R) to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,700 participating Hilton(R), Conrad(R), Coral by Hilton, Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), Homewood Suites by Hilton(R) and Scandic hotels around the world.

Due to the unmatched flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonfamily.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may enroll at any participating Hilton, Conrad, Coral by Hilton, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton or Scandic hotel around the world.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), and Homewood Suites by Hilton(R). HHonors(R), Double Dip(R), Double Dipping(R) and Points & Miles(R) are trademarks owned by Hilton HHonors Worldwide LLC. Conrad(R) is owned by Conrad Hospitality, LLC..

CONTACT: Hilton Brand Communications
Kendra Walker / Jeanne Datz Rice, 310-205-4545
kendra_walker@hilton.com / jeanne_datz_rice@hilton.com
http://www.hiltonworldwide.com
or
J.D. Power and Associates
Michael Greywitt, 805-418-8000 (West Coast)
John Tews, 248-267-6800 (East Coast)
or
Cohn & Wolfe
Jennifer Almer, 310-967-2976
jennifer_almer@cohnwolfe.com

SOURCE: Hilton Hotels Corporation