News Release

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Jan. 6, 2004--Hilton HHonors(R) and Visa(R) are giving members the chance to win a million HHonors bonus points plus earn 500 HHonors bonus points for Double Dip(R) stays. Members who book and pay for a Double Dip stay with a valid Visa card at www.hiltonhhonors.com or at any Hilton Family Web site today through March 31, 2004, and complete their stay before April 15, 2004, will earn 500 HHonors bonus points and be automatically entered for a chance to win one million more.

"To celebrate the new year, Hilton HHonors is giving our guests what they want most -- the opportunity to earn more points," said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide. "Everyone can earn bonus points with this promotion, but now there are one million more reasons to book a stay online."

This special offer is available for stays at more than 2,500 HHonors hotels worldwide, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), Homewood Suites by Hilton(R) and Scandic hotels.

Terms And Conditions

No purchase or obligation necessary to enter or win. A purchase will not increase the chance of winning. Void where prohibited. Participants must be age 18 or older, a legal resident of the 50 United States (excluding Florida) and the District of Columbia, or a resident of Canada (excluding Quebec) or a resident of the United Kingdom or Germany, who is, as of January 1, 2004, over the age of majority in their province of residence to enter. Sweepstakes begins on January 1, 2004 and ends on April 15, 2004. For complete Official Rules, go to www.hiltonhhonors.com or send a SASE to "Hilton HHonors Daily Million Point Giveaway," c/o Roth Graham, Inc. P.O. Box 270090, Minneapolis, MN 55427-6090 (Residents of WA and VT may omit postage). The sponsor of this sweepstakes is Hilton HHonors Worldwide, LLC. 9336 Civic Center Drive, Beverly Hills, CA 90210. If a Canadian resident is selected, he/she must correctly answer a mathematical skill-testing question to win, which will be administered by mail or by phone. The 500 HHonors point bonus applies to reservations made on the Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Homewood Suites by Hilton(R) and Scandic Web sites during offer dates above, paid for with a valid Visa card. Participants should allow three weeks after completing the stay for the bonus points to appear in their Hilton HHonors accounts. Hilton HHonors membership, earning of Points & Miles(R), and redemption of points are subject to HHonors Terms and Conditions. (C)2003 Hilton HHonors Worldwide.

About The HHonors Program

Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip(R) to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,500 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton and Scandic hotels around the world.

Due to the unmatched flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonhhonors.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may enroll at any participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Club, Homewood Suites by Hilton or Scandic hotel around the world.

Hilton Hotels Corporation (NYSE:HLT) and Hilton International, a subsidiary of Hilton Group plc, have a worldwide alliance to market Hilton, the world's best-known hotel brand. Collectively offering more than 2,500 hotels in over 60 countries worldwide, both companies are recognized as leaders in the hospitality industry. Hilton International currently operates more than 380 hotels in over 60 countries worldwide.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R), and Homewood Suites by Hilton(R). HHonors(R), Double Dip(R), Double Dipping(R) and Points & Miles(R) are trademarks owned by Hilton HHonors Worldwide LLC. Conrad(R) is owned by Conrad Hospitality, LLC.

Visa(R) is a registered trademark of Visa International Service Association.

    CONTACT: Hilton Brand Communications
             Jeanne Datz or Kendra Walker, 310-205-4545
             jeanne_datz@hilton.com
             kendra_walker@hilton.com
             http://www.hiltonworldwide.com
             or
             Cohn & Wolfe
             Erin Myers Portman, 310-967-2902
             erin_portman@cohnwolfe.com

    SOURCE: Hilton Hotels Corp.