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|Hilton HHonors Partners with Red Cross to Aid Relief Effort in Japan|
Loyalty Program Achieves Fundraising Goal of $500,000
MCLEAN, Va. April 18, 2011– Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 hotel brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organization, to provide relief efforts for the victims of the March 11, 2011 earthquake and tsunami that devastated the eastern coastline of Japan. As part of a matching gift program, Hilton HHonors members can donate their points, and Hilton HHonors will match these donations dollar-for-dollar up to $250,000.
The matching program is just one part of the support Hilton Worldwide is giving to relief efforts in Japan. An initial donation of $75,000 was made immediately following the event and Hilton Worldwide initiated a matching gift program available to both HHonors members and Hilton Worldwide employees, the goal is to raise over $750,000.
Since Hilton HHonors began the dollar-for-dollar match, approximately 6,500 Hilton HHonors members have donated to the cause. Together, with the dollar matches, Hilton HHonors and its members have contributed nearly $500,000 to the Red Cross efforts in Japan.
“The devastation in Japan is unthinkable, and the country has suffered an immeasurable loss,” said Jeff Diskin, senior vice president, customer marketing, Hilton Worldwide. “Our thoughts are with those who experienced this tragedy, and we thank our members for their generosity towards this effort.”
Funds donated to the IFRC will support the on-going provision of immediate relief, including emergency shelter, healthcare, water, sanitation and tracing and restoring family links, and also towards eventual recovery support to the affected population.
“We are very grateful for initiatives such as those by Hilton HHonors to support our operations in Japan,” notes IFRC Under-Secretary General for Disaster Response and Early Recovery, Yasemin Aysan. “This international aid is vital for the millions of people who have been affected – both short-term for their immediate needs and long-term to help them rebuild their lives.”
To join Hilton HHonors and its members by donating points to support the victims of the Japan earthquake and tsunami, please visit www.hiltonhhonors.com or send an email to HHonors_Giving_Back@hilton.com with name, address, Hilton HHonors account number and number of points being donated.
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