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|Waldorf Astoria Hotels & Resorts Celebrates 85 Years of New Yorker Covers in New York City, Versailles and Rome|
The Two Iconic Brands Partner on a Series of Events at Select
NEW YORK – (May 13, 2010) – Waldorf Astoria Hotels & Resorts and The New Yorker magazine have partnered on a series of events to celebrate the luxury brand’s growth to more than 20 landmark Waldorf Astoria Hotels & Resorts in extraordinary destinations around the globe and the 85th anniversary of The New Yorker. Following a successful event in New York City at The Waldorf=Astoria on May 13, 2010, the brand will continue the festivities on May 31, 2010 at the Trianon Palace Versailles, The Waldorf Astoria Collection in Versailles, France and on June 3, 2010 at the Rome Cavalieri, The Waldorf Astoria Collection in Rome, Italy.
“There is a growing market seeking authentic brands with a rich history. Waldorf Astoria Hotels & Resorts and The New Yorker are both heritage brands coming together for this singular experience offered to our partners and friends,” said John T.A. Vanderslice, Global Head of Luxury and Lifestyle, Hilton Worldwide. “Waldorf Astoria Hotels & Resorts strives to not only celebrate the moments and milestones of our guests, but also our industry peers. We congratulate The New Yorker on its 85-year tenure as the literary destination for cultural insight.”
As part of the event, guests will enjoy an exhibition of the magazine’s famed cover art with a selection of covers that span the past 85 years of the magazine. Each of the covers for the exhibit have been hand-selected by Francoise Mouly, The New Yorker’s cover art editor, to reflect hallmarks of the two iconic brands, through destination inspired art by American, French and Italian artists. After each event, the exhibition of New Yorker covers will be on display in public spaces at each hotel for one week.
In addition to marking these milestones for the brands, at each event Waldorf Astoria Hotels & Resorts will preview The Luxury Manifesto,” a new series of Web-based conversations with global luxury thought leaders to be hosted by John T. A. Vanderslice. The webisodes will officially launch in fall 2010, but the first episode was previewed with Lisa Hughes, vice president and publisher of The New Yorker, at the New York City May 13 event. The webisode will also be shown in Versailles and Rome.
“The luxury segment continues to experience spending habit changes, as part of the post-recession economic landscape,” Vanderslice said. “As demand begins to come back, the changes appear to signal a true shift in consumer values, impacting luxury products and services, so we’ve created ‘The Luxury Manifesto’ to help identify and illuminate those changes for ourselves and other luxury marketers.”
The 12-part series will feature personalities from a variety of luxury areas, including fashion, media, automotive, food, wine, travel and the arts. The three- to four-minute interviews will seek to lift the veil on what luxury means in the lives of each thought leader, as well as create a collective “Luxury Manifesto”
About Waldorf Astoria Hotels & Resorts
About Hilton WorldwideHilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, please visit www.hiltonworldwide.com.