News Release

HHonors Members Can Now Double Dip® To Earn HHonors Points and SAS EuroBonus Points During the Same Stay

BEVERLY HILLS, Calif. – June 2, 2008 –Hilton HHonors, the only hotel reward program to offer Points & Miles and No Blackout Dates at more than 3,000 hotels, has announced a new marketing alliance with the Nordic region's largest airline, SAS Scandinavian Airlines. The collaboration allows HHonors members to Double Dip® and earn HHonors points and SAS EuroBonus points during the same stay at Hilton Family hotels worldwide.

HHonors and SAS Scandinavian Airlines are also supplying a special launch offer, which rewards SAS EuroBonus members with double SAS EuroBonus points when they book online and stay at participating Hilton Family hotels across Denmark, Finland, Iceland and Sweden between June 15 and August 15, 2008. Participating hotels include: Helsinki Vantaa Airport, Helsinki Strand, Helsinki Kalastajatorppa, Stockholm Slussen, Reykjavik Nordica, Copenhagen Airport, Malmo City. For more information about this marketing alliance visit www.hiltonhhonors.com/sas.

Starting June 1, as an ongoing part of this relationship, SAS EuroBonus members can earn 500 EuroBonus points per stay when they Double Dip at Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hilton Garden Inn®, Hilton Grand Vacations Club® and The Waldorf=Astoria Collection™.

“As the Nordic region's largest airline, SAS Scandinavian Airlines is a great addition to our list of more than 50 airline marketing partners,” said Adam Burke, senior vice president, customer loyalty, Hilton Hotels Corporation. “Now, HHonors members and SAS EuroBonus members have more opportunities to earn more of the points they want when they stay at Hilton Family hotels.”

About Hilton HHonors
Hilton HHonors® is the only guest rewards program in the world that offers Points & Miles® and No Blackout Dates, giving frequent travelers a fast way to earn the rewards they want most at more than 3,000 Hilton Family hotels worldwide. Enrolled members can Double Dip® to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™ hotels around the world.

Due to the tremendous simplicity, flexibility and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com. Consumers in the U.S. and Canada can enroll instantly in the program by calling 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations and Customer Care office in their area. Travelers also may enroll at any Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™ hotels around the world. For further information, visit HiltonHHonors.com.

About SAS
The SAS Group is the Nordic region's largest listed airline and travel group, offering air transportation and airline-related services. Scandinavian Airlines, Spanair and Blue1 are members of Star Alliance™, the world's largest airline alliance. The Group also includes the airlines Widerøe and airBaltic, as well as the partly owned airline Estonian Air. The SAS Aviation Services business area includes SAS Technical Services, SAS Ground Services and SAS Cargo. SAS EuroBonus, founded in 1992, is the SAS Group's loyalty program with more than 2.6 million members. In 2007, the SAS Group transported 31,2 million passengers to 152 destinations in 34 countries.

Terms and Conditions
Offer valid per room, per stay at participating Hilton Family hotels for all eligible stays completed between June 15 and August 15 2008 that have been booked online on any Hilton Family website. You must quote your SAS EuroBonus membership number when booking a reservation and present valid SAS EuroBonus membership card upon check-in to be eligible for double miles. Airline miles accrued and awards issued are subject to the terms and conditions of each participating airline's reward program, as applicable. Hilton HHonors membership, earning of Points & Miles®, and redemption of points are subject to HHonors Terms and Conditions.

CONTACT:
Kendra Walker/Erika White
Hilton Hotels Corporation
(310) 205-4545
kendra.walker@hilton.com/erika.white@hilton.com