MCLEAN, Va.--(BUSINESS WIRE)--Nov. 13, 2008--Gannett Co., Inc.
(NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social
media services. Ripple6 will become a wholly owned subsidiary of
Gannett and will continue to offer its best of breed social media
technology and analytics not only to Gannett but also to an array of
top tier marketers and Web publishers. Terms were not disclosed.
"From the moment we began working with Ripple6, we realized we had
found a company that is richly innovative and can change the way
social media is offered and monetized online," said Craig Dubow,
chairman, president and CEO of Gannett. "Ripple6 will join our other
enterprises in fueling the rapid growth of our digital business, which
seeks to apply innovative technology and content solutions to the
needs of all our customers. With the Ripple6 platform, we can help
users create communities and connect with their friends and family in
highly pleasing ways, while providing marketers with innovative
advertising opportunities and measurable results."
Ripple6 currently powers Gannett's MomsLikeMe.com sites, which
recently rolled out in 80 local markets across the country and have
more than one million moms visiting each month. The company also
powers social media properties for Procter & Gamble and the soon to be
launched MixingBowl.com, Meredith Corporation's social network around
meals and meal planning.
"We're excited, because we get the best of both worlds here," said
Sang Kim, CEO of Ripple6. "We'll take advantage of the synergy and
resources of our new parent, yet we'll maintain the independence that
helps generate innovative solutions for marketers and publishers."
Using the Ripple6 platform, publishers can offer their users
advanced social networking capabilities, while generating incremental
revenue through Ripple6's proprietary social marketing innovations.
Ripple Analytics will also help publishers better understand how their
users interact within social networks by offering a true word of mouth
measurement and mapping capability.
Ripple6 also offers unique opportunities to advertisers and
marketers. Among the innovations are offerings that make it possible
for marketers to effectively engage in online social networks. Cloud
Communities(TM) enable marketers to participate in their customers'
existing social networks by creating and syndicating communities
across the web. With Social Insights(TM), marketers can conduct
ongoing research within the private spaces of social networks. Both
solutions include Ripple Analytics for access to metrics and insights
beyond page views and visitors, while still protecting the privacy of
the individuals interacting with the platform.
"We've had a highly productive two-year relationship with Ripple6
to create new communities for our brands, and we look forward to
continuing it in their new structure," said Pat Gentile, head of
Procter & Gamble Productions, Inc. "We've been impressed by their
innovations in social marketing and the insights that they can deliver
As part of the transaction, the 10 percent share of Ripple6 owned
by Chris Saridakis, senior vice president and chief digital officer of
Gannett, was bought out completely by Gannett. He did not participate
in the sale negotiations.
Gannett Co., Inc. is a leading international news and information
company that publishes 85 daily newspapers in the USA, including USA
TODAY, the nation's largest-selling daily newspaper. The company also
owns nearly 900 non-daily publications in the USA and USA WEEKEND, a
weekly newspaper magazine. Gannett subsidiary Newsquest is the United
Kingdom's second largest regional newspaper company. Newsquest
publishes 17 daily paid-for titles, approximately 300 weekly
newspapers, magazines and trade publications, and a network of
award-winning Web sites. Gannett also operates 23 television stations
in the United States and is an Internet leader with sites sponsored by
its TV stations and newspapers including USATODAY.com, one of the most
popular news sites on the Web.
About Ripple6, Inc.
Ripple6(TM) helps marketers and publishers implement their
business strategy through social media. The company provides an
enterprise white label social media platform to create consumer
engagements and relationships, enable social marketing, generate
consumer insights, and facilitate commerce and collaboration. It is
easily customized to incorporate a brand's look and feel for
integration into an existing web site or to create an entirely new
site. Ripple6 is based in New York and its list of clients and
partners includes Procter & Gamble, Gannett Co., Meredith Corporation,
and General Mills. For more information, visit www.ripple6.com.
CONTACT: Media inquiries:
Gannett Co., Inc.
Vice president of Corporate Communications
SOURCE: Gannett Co., Inc.