Gannett Will Light Corporate Headquarters Pink throughout October,
Breast Cancer Awareness Month
MCLEAN, Va., Sep 28, 2011 (BUSINESS WIRE) --
Gannett Co., Inc. (NYSE: GCI) announced today the launch of an
integrated, cross-platform marketing campaign for the National Breast
Cancer Foundation, Inc. (NBCF) that will run throughout October,
National Breast Cancer Awareness Month. NBCF's campaign is designed to
raise awareness for the early detection of breast cancer and promote
Beyond the Shock (R), a comprehensive online guide to understanding breast
The campaign engages a wide range of key audiences across Gannett's
extensive multi-media network - from its local broadcast stations and
websites to national brands such as USA TODAY, as well as digital sites,
including USA TODAY.com and Nurse.com. USA TODAY's mobile and iPad apps
will also promote the campaign.
"NBCF highly values our partnership with Gannett. For three years, they
have strategically worked with us across the gamut of their media
channels to deliver our message of the importance of early detection,"
said NBCF Founder and CEO Janelle Hail. "Every charity needs advocates
in the media to help get their message out to the public, and we
couldn't be prouder that they are our advocate and partner."
"NBCF's tireless work to increase awareness about the importance of
early detection of breast cancer is so important to so many," said
Gracia Martore, Gannett's president and chief operating officer. "This
is the third year we are working with NBCF to deliver a month-long,
cross-channel advertising campaign to help share their life-saving
message of prevention with people across the United States, leveraging
the strength of our broadcast, digital, mobile and publishing assets."
The NBCF's Early Detection awareness campaign includes the following
Digital home page ads on USATODAY.com;
Ad placements adjacent to USA TODAY's new health vertical, "Your Life;"
Targeted messaging on USA TODAY's mobile and iPad applications;
Integration of NBCF message within Gannett's new Cutting Edge
television series, airing and re-running in all Gannett markets, as
well as in Hearst and CBS markets. The series airs in 58% of the
country in key markets such as New York, Los Angeles, Chicago,
Philadelphia and Dallas-Fort Worth;
A continuing education opportunity for registered nurses, featuring a
series of training webinars for nurses promoted via Gannett Healthcare
Group's platforms, including Nurse.com, Nursing Spectrum and
NurseWeek, as well as CE Direct, the premier online solution from
In addition, Gannett will join NBCF and nationwide breast cancer
awareness efforts by turning the tower lights of its corporate
headquarters in McLean, VA pink every night during October. The effort
will signify hope and generate awareness for those affected by the
disease as the search for a cure continues.
The mission of NBCF, a charitable non-profit based in Frisco, Texas, is
to save lives through education and by providing mammograms to those in
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing
solutions company that informs and engages more than 100 million people
every month through its powerful network of broadcast, digital, mobile
and publishing properties. Our portfolio of trusted brands offers
marketers unmatched local-to-national reach and customizable, innovative
marketing solutions across any platform. Gannett is committed to
connecting people - and the companies who want to reach them - with
their interests and communities. For more information, visit www.gannett.com.
About the National Breast Cancer Foundation
Recognized as one of the leading breast cancer organizations in the
world, the National Breast Cancer Foundation's (NBCF) mission is to save
lives through early detection and to provide mammograms for those in
need. NBCF provides women help for today and hope for tomorrow through
its National Mammography Program, Beyond The Shock(R), Early Detection
Plan(R), MyNBCF online social community, and breast cancer research
SOURCE: Gannett Co., Inc.
Gannett Co., Inc.
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