TEGNA and Megaphone TV Announce Partnership on Comprehensive Interactive Participation Platform
Launch features an initial rollout of 12 TEGNA Media stations; additional markets to be added throughout 2017
Through Megaphone TV’s innovative Participation TV Platform, viewers can
connect to a “first screen” interactive experience, participate in local
programming and have their voices heard. By visiting a participating
TEGNA Media station website, viewers can use their smartphone, tablet or
computer to express real-time opinions through Megaphone TV interactive
polling products, participate in fast-paced live trivia experiences and
engage with social media content from
Viewers, producers, on-air talent, and guests are able to see results in real-time. Through these innovative, interactive and engaging experiences, viewers can help influence and facilitate programming during political debates, sports coverage and significant weather events.
“Megaphone TV is a natural partner for TEGNA Media as we continually
look for innovative approaches that engage and inform our audiences
across platforms,” said
Megaphone’s Participation TV Platform also allows for interactive
advertisements and sponsorships to be sold, appearing in linear
broadcasts, on mobile and station websites, and on streaming platforms,
such as Facebook Live. Advertising opportunities include direct sponsor
integration into programming and Megaphone TV advertising products such
as Retail GeoLocator, Click-to-Buy, Click-to-Call, Coupon, Group Buy,
"We are thrilled to have such a great partner in
The initial launch will include these TEGNA Media stations:
-
WKYC –
Cleveland -
WFAA –
Dallas -
KUSA –
Denver -
KHOU –
Houston -
WTLV –
Jacksonville -
WBIR –
Knoxville -
KARE –
Minneapolis -
WVEC –
Norfolk -
KPNX –
Phoenix -
KING –Seattle -
KSDK –
St. Louis -
WTSP –
Tampa
About
About Megaphone TV
Megaphone TV is the world’s first
View source version on businesswire.com: http://www.businesswire.com/news/home/20170103006145/en/
Source:
TEGNA Inc.
For media inquiries, contact:
Steve Kidera
Manager,
Corporate Communications
703-873-6434
skidera@TEGNA.com
or
For
investor inquiries, contact:
Jeffrey Heinz
Vice President,
Investor Relations
703-873-6917
jheinz@TEGNA.com