MCLEAN, Va.--(BUSINESS WIRE)--Jun. 30, 2016--
TEGNA Inc. (NYSE: TGNA) today announced a strategic investment in Kin
Community, the premier home-focused content brand and creator community
that inspires and informs young women.
Kin Community has over 170 million followers across social platforms and
generates more than 600 million video views monthly. Its creator
community includes well-known lifestyle names like Rosanna Pansino
(Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters),
Lauren Riihimaki (LaurDIY) and Rachel and Byron Talbott.
Through this investment, TEGNA and Kin will work together to explore
potential opportunities for content sharing across TEGNA Media’s digital
and linear television properties, sponsored content and cross-promotion.
Both TEGNA and Kin will reach and connect with new audiences in creative
and innovative ways.
“Our investment in Kin Community is an opportunity for TEGNA to
capitalize on the great content, social reach and deep knowledge that
Kin brings to the table,” said Gracia Martore, president and CEO, TEGNA.
“Kin Community reaches a younger audience through engaging, informative
and shareable content that inspires. We will learn from them, as they
will from us, while continuing to innovate across our businesses.”
“There are over 800 million young women around the world on a journey to
define home for themselves,” said Kin Community Co-Founder & CEO Michael
Wayne “TEGNA is an ideal partner as we share in their purpose to empower
people. Together, TEGNA and Kin will inspire and inform a new generation
across channels and platforms through an extraordinary content and
creator community.”
For more information on Kin Community, click
here.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and
digital businesses that provide content that matters and brands that
deliver. TEGNA reaches more than 90 million Americans and delivers
highly relevant, useful and smart content, when and how people need it,
to make the best decisions possible. TEGNA Media includes 46 television
stations and is the largest independent station group of major network
affiliates in the top 25 markets, reaching approximately one-third of
all television households nationwide. TEGNA Digital is comprised of
Cars.com, the leading online destination for automotive consumers,
CareerBuilder, a global leader in human capital solutions, and other
powerful brands such as G/O Digital and Cofactor. For more information,
visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160630006187/en/
Source: TEGNA Inc.
TEGNA Inc.
For media inquiries, contact:
Steve Kidera
Manager,
Corporate Communications
703-854-6077
skidera@TEGNA.com
or
For
investor inquiries, contact:
Jeffrey Heinz
Vice President,
Investor Relations
703-854-6917
jheinz@TEGNA.com