MCLEAN, Va.--(BUSINESS WIRE)--Jan. 6, 2016--
TEGNA Inc. (NYSE: TGNA) announced that TEGNA Media has partnered with
CrowdTangle, an innovative social analytics company. Under the
partnership, all TEGNA Media stations will use CrowdTangle for social
media monitoring, measurement and engagement.
CrowdTangle’s personalized real-time media tracking and discovery
platform will help TEGNA Media monitor what is happening across social
media. Stations will be able to use CrowdTangle to help track local and
national breaking news and major events as well as help journalists tell
stories and impact viewers. TEGNA Media has been using CrowdTangle in
several markets since August.
“TEGNA is pleased to expand its relationship with CrowdTangle, a leading
edge digital company whose real-time social analytics tools will empower
our local journalists to better discover and track trending social
content,” said Frank Mungeam, vice president, digital content, TEGNA
Media. “CrowdTangle is a natural partner for TEGNA Media as it continues
to explore innovative ways to use new digital tools to create engaging
content that serves our local audiences.”
“CrowdTangle will help our local news organizations take advantage of
social media to discover, design and deliver news to our audience
anywhere, anytime across platforms,” said Sean Wechter, senior vice
president, digital technology and product development, TEGNA Media.
Brandon Silverman, CEO and co-founder of CrowdTangle, said, “TEGNA is
one of the most successful and innovative companies in the country when
it comes to using social media to deliver news, especially at the local
level. They’ve been great to work with and we couldn’t be more excited
about this partnership.”
About TEGNA
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a
dynamic portfolio of media and digital businesses that provide content
that matters and brands that deliver. TEGNA reaches more than 90 million
Americans and delivers highly relevant, useful and smart content, when
and how people need it, to make the best decisions possible. TEGNA Media
includes 46 television stations and is the largest independent station
group of major network affiliates in the top 25 markets, reaching
approximately one-third of all television households nationwide. TEGNA
Digital is comprised of Cars.com, the leading online destination for
automotive consumers, CareerBuilder, a global leader in human capital
solutions, and other powerful brands such as G/O Digital, Cofactor and
Sightline Media Group. For more information, visit www.TEGNA.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160106006454/en/
Source: TEGNA Inc.
For TEGNA media inquiries, contact:
Jeremy Gaines
Vice
President, Corporate Communications
703-854-6049
jmgaines@TEGNA.com
or
For
CrowdTangle media inquiries, contact:
Lauren Fraser
lfraser@crowdtangle.com
or
For
TEGNA investor inquiries, contact:
Jeffrey Heinz
Vice
President, Investor Relations
703-854-6917
jheinz@TEGNA.com
