Gannett partners with ViewLift to offer digital sports and entertainment video content
Parties will develop custom applications across mobile and OTT
The new entity will explore a hybrid service harnessing local broadcast TV capabilities for the national distribution of digital video aimed at delighting the avid sports fan. This content will give viewers the opportunity to go beyond the game and its highlights by accessing a rich library of video about players, teams and others who make sports one of our nation’s prime passions.
As part of this agreement,
“We are excited by the opportunities this venture provides us to explore
new video services that combine traditional over the air with OTT
distribution and local and national content,” said
“Americans simultaneously live in their hometown, our country and the
globe,” said
The partners expect to market-test their first digital channel on devices later this spring.
About
About ViewLift™
ViewLift
is a full-service video platform, empowering brands to distribute
content through custom, branded apps on every major digital device. Part
of the SnagFilms and Indiewire family, ViewLift leverages years of
domain experience as an operator (not just tech provider) and strong
industry relationships to offer a complete end-to-end solution for
creating, launching and monetizing video applications across 21 digital
platforms, including mobile, over-the-top, connected TV and game
consoles – more than any other platform. ViewLift offers clients a range
of monetization models on a proprietary platform with advanced
analytics, tracking performance in real-time. From design and marketing
to content curation and app hosting, ViewLift operates across the
digital ecosystem, understanding each device’s unique requirements and
best practices. ViewLift’s parent SnagFilms is backed by leading VC
firms, including
Source:
Gannett Co., Inc.
For media inquiries, contact:
Jeremy
Gaines
Vice President, Corporate Communications
703-854-6049
jmgaines@gannett.com
or
For
investor inquiries, contact:
Jeffrey Heinz
Vice President,
Investor Relations
703-854-6917
jheinz@gannett.com
or
For
ViewLift:
Beth Cleveland
415-283-7333
beth@praytellstrategy.com