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|National Breast Cancer Foundation taps Gannett's vast network to launch awareness campaign|
The initiative includes advertising throughout Gannett's vast network of media - from local newspapers, broadcast stations and web sites to national brands like USA TODAY, USA WEEKEND, Captivate, MomsLikeMe.com and Nursing Spectrum - for maximum exposure. This is the first such network-wide marketing solution created for a single advertising client by Gannett and is part of a corporate initiative to help clients better reach their audiences through "one stop shopping" for advertising and television production.
"One of our goals is to save lives by driving women to www.nbcf.org to create an early detection plan. We were impressed with the creative ideas that came out of the Gannett team and with the expansive print, television and digital reach of Gannett," said Janelle Hail, founder & CEO of the National Breast Cancer Foundation.
"When the National Breast Cancer Foundation wanted to find new ways to get the word out about the importance of early detection, we worked with them to give this initiative the broadest reach possible," said Gracia Martore, Gannett's executive vice president and chief financial officer. "By leveraging the full scope of Gannett's vast array of properties, we are able to help NBCF reach women through online social communities, on TV, in local and national newspapers, even in elevators on their way to work. Gannett could not be more pleased than to help NBCF accomplish this most important of missions."
The NBCF Early Detection campaign includes efforts across all divisions of Gannett, running throughout the month of October. Specific campaign elements include:
Gannett topped the initial campaign by donating an additional 20 percent in advertising and production.
Gannett Co., Inc. (NYSE:GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation's top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 84 daily U.S. newspapers, including USA TODAY, the nation's largest-selling daily newspaper, and more than 700 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.
SOURCE: Gannett Co., Inc.
Gannett Co., Inc.