Designer Angela Keslar Wins Macy's Challenge with Design Now Available at
NEW YORK, Aug. 3 /PRNewswire/ -- Bravo and INC International Concepts announced
today that the three-piece look by "Project Runway" contestant Angela
Keslar, selected as the winning design on last night's episode of the hit Emmy-nominated
Bravo series, is now available for purchase exclusively at Macy's. "Project
Runway" fans can buy the limited-edition look sold under the INC brand
at 57 Macy's stores nationwide as well as on http://www.macys.com beginning
today. "Project Runway" airs Wednesdays at 10:00 PM ET/PT on Bravo.
For this challenge, Mehmet Tangoren, Vice President of Contemporary Sportswear
for Macy's, directed the designers to create a look that would be incorporated
into the Fall 2006 INC collection and sold exclusively at Macy's in INC departments.
Tangoren instructed that the design be consistent with the brand -- fashion-forward
clothing for a woman who wants to look fabulous at an accessible price. Each
contestant had 30 minutes to sketch a three-piece INC International Concepts
look and then presented their designs to Tangoren. The top four designers were
then chosen, and working in teams, they had two days to create a look that was
judged on creativity, salability and style.
Keslar's three-piece, military-styled INC design includes a chic heather gray
cropped satin trimmed jacket ($129), a sexy ruched long-sleeve V-neck tee ($39;
available in pink and black) and a stylish heather gray satin trimmed trouser
($89). In addition to these items, a t-shirt bearing Keslar's winning sketch
will be sold starting today. This 100% cotton t-shirt retails for $29 and is
available at all Macy's stores that carry the INC brand as well as on http://www.macys.com.
Keslar, a 33-year-old resident of Amesville, OH, has been designing and manufacturing
her own line of clothing since 1999. Living on an organic farm and embracing
a self-sufficient lifestyle, Keslar utilizes a sophisticated system of solar
technology to hand-create each piece.
"The inspiration for the INC International Concepts garment came from
a New York City sunrise that I witnessed the first morning after arriving on
'Project Runway,'" said Keslar. "Voluptuous clouds of iridescent pink
and gray danced around the gunmetal gorgeousness of the Empire State Building.
This magnificent serenade embodied my vision of the modern INC woman: strong
and stately, with an unmistakable air of feminine intrigue."
To kick off the sale of this limited-edition design, seven INC departments
at select Macy's locations (Union Square, San Francisco -- Herald Square, New
York City -- State Street, Chicago -- Downtown Seattle -- Dadeland, Miami --
Lenox Square, Atlanta -- West County Mall, St. Louis) will be opening their
doors at 8 a.m. today, allowing preferred INC customers immediate access to
Keslar's fresh, fashionable styles.
"We're delighted to be offering Angela's winning design in our stores,"
said Nancy Slavin, Senior Vice President of Marketing for Macy's Merchandising
Group. "It's chic and versatile and fits perfectly with the on-trend look
and feel of the INC International Concepts brand. Our fashion-conscious customers,
who are beginning to shop for their fall wardrobes, are looking for stylish
pieces that will take them from summer into the fall and beyond. Angela's ensemble
is exactly what they want."
Frances Berwick, Bravo's Executive Vice President of Programming and Production
said, "Our viewers have an insatiable appetite for everything 'Project
Runway.' We're excited to partner with Macy's to make Angela's original design
widely available to fans."
Every Thursday morning throughout this season of "Project Runway,"
Macy's Herald Square store in New York City will display the winning design
from the previous night's challenge in their windows. Each new outfit will be
showcased amongst past winning designs in Macy's windows for the duration of
the show. At the show's conclusion, the winning designs will tour to seven INC
shops at select Macy's stores with special guest appearances by "Project
Runway" judge and ELLE Fashion Director Nina Garcia and "Project Runway"
mentor and Parsons the New School for Design's Chair of the Department of Fashion
Design, Tim Gunn.
For additional information, images or to arrange an interview with Angela Keslar,
Bravo: Bonita Lynch (email@example.com, 212-664-7254)
Macy's: Leslie Rummel/Brooke German (firstname.lastname@example.org / email@example.com,
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Macy's, the largest retail brand of Federated Department Stores, Inc., delivers
fashion and affordable luxury to customers at more than 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam. Offering distinctive
assortments including exclusive fashion and home brands, Macy's stores are operated
by seven regionally based retail divisions -- Macy's East, Macy's Florida, Macy's
Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West -- and
an online store at macys.com.
SOURCE Macy's; Bravo