NEW YORK--(BUSINESS WIRE)--Jun. 18, 2013--
The beagle’s clinched the title, no question about it, as Snoopy, the
world’s most famous companion with a wildly imaginative, supremely
confident, canine master of disguise personality, prepares for his
return to the 87th Annual Macy’s Thanksgiving Day Parade®.
On Thursday, Nov. 28, the newest Snoopy balloon will take flight along
with his pal Woodstock marking another record-setting stint in the
holiday spectacle. The Charles M. Schulz classic comic character will
soar in his 37th Macy’s Parade, cementing Snoopy’s
long-standing record for most appearances and most balloon versions,
seven in total since the 1960s.
Snoopy returns to the Macy's Thanksgiving Day Parade this November marking a record 37th flight in the holiday spectacle (Photo: Business Wire)
“Seeing Snoopy take to the sky for his record breaking 37th
flight is truly an incredible thrill,” said Amy Kule, executive producer
of the Macy’s Thanksgiving Day Parade. “As the many millions of Macy’s
Parade fans know, Snoopy and the Macy’s Thanksgiving Day Parade are
synonymous and this seventh iteration of this magnificent beagle and his
rascally friend Woodstock will carve an indelible image in the sky as he
has ever since the late 1960s.”
“When the holiday season arrives, fans around the world immediately
think of Peanuts,” said Leigh Anne Brodsky, managing director of Peanuts
Worldwide and Iconix Entertainment. “The classic television specials are
treasures for fans of all ages, and of course Thanksgiving would not be
the same without Snoopy in the Macy’s Parade.”
Snoopy will return to the sky over New York City for a holiday trip with
his pal Woodstock perched on his head. Gliding down Manhattan, Snoopy
and Woodstock will delight more than 3.5 million spectators and more
than 50 million television viewers nationwide. Designed by the artists
of Macy’s Parade Studio in collaboration with the PEANUTS team, the
newest Snoopy and Woodstock balloon giants are sure to live up to the
incredible high-flying legacy of their predecessors.
Snoopy debuted in the 1968 Macy’s Parade and has been a crowd favorite
ever since. Over the years, Snoopy has taken on a variety of roles from
an Astronaut (1969-1977) to an Ice Skater (1986-1987). From 1988 to 1994
he appeared as Ice Skater Snoopy along with his pal Woodstock. From 1999
to 2001 he partied down Manhattan as Millennium Snoopy. His last Macy’s
Parade incarnation saw Snoopy return as the Flying Ace (1968, 1978-1985,
2006-2011), hunting down the dreaded Red Baron.
The 87th Annual Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 28, 2013 from 9 a.m. – Noon in
all time zones.
About the Macy’s Thanksgiving Day Parade (NYSE: M):
With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For more than 85 years, the
Macy’s Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade proudly marches
down a more than two-mile route in New York City with more than 8,000
participants in tow including Macy’s employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by
Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group,
Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand
Group, Inc. owns, licenses and markets a growing portfolio of consumer
brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE
BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN
PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R),
FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED
HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO (R), and
MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER
(R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS
CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands.
The Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution from
the luxury market to the mass market in both the U.S. and worldwide.
Through its in-house business development, merchandising, advertising
and public relations departments Iconix manages its brands to drive
greater consumer awareness and equity.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130618005288/en/
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Melissa Menta, 212-293-8506