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|Destination: Wedding - Martha Stewart Collection with Wedgwood Launches in Macy's Stores -|
New Tabletop Collection Brings Martha Stewart's Design Influenceto Largest Department Store Wedding and Gift Registry
NEW YORK--(BUSINESS WIRE)--Jan. 29, 2008--Shopping for those special items to last a lifetime will be a little easier for nuptial-bound couples this spring with the launch of the Martha Stewart Collection with Wedgwood exclusively at Macy's. This new tabletop line, featuring 10 fine bone china patterns, six crystal stemware patterns, and six stainless steel flatware patterns, is now available at Macy's (NYSE:M) stores, macys.com and macysweddingchannel.com.
"I have always been an avid collector of fine china, crystal and silver, and my personal collection includes many Wedgwood pieces I am very proud to own. Our line with Wedgwood offers a range of beautiful and timeless pieces that can be collected and enjoyed for years to come," said Martha Stewart, Founder of MSLO.
Inspired by some of Martha's favorite pieces of china, the Martha Stewart Collection with Wedgwood combines the collection's signature color palette and patterns with Wedgwood's long-standing reputation of excellence. Each china pattern included in the collection was designed for easy blending and coordination of pieces to create a truly personalized display, making it an ideal choice for today's contemporary bride and style-conscious entertainer.
"As the long-standing destination of choice for wedding and gift registry, Macy's continues our tradition of offering customers quality, exclusive products for the special moments in their lives," said Susan Bertelsen, SVP of Wedding and Gift Registry. "The extraordinary selection of tabletop items included in our Martha Stewart Collection with Wedgwood brings the design sensibility of one of the country's leading wedding experts to the largest department store gift registry."
Each china pattern is available in 5-piece place settings, ranging in price from $99-$159; tea and coffee services and a full complement of serveware are also available. Each of the six-stemware patterns offers Wine, Goblet, Flute, and Iced Beverage styles and range from $30 to $37 per stem. The flatware's larger size reflects Martha's preference for a heavier, more substantial eating utensil, with designs spanning traditional, transitional and modern styles and ranging from $45 to $60 for a 5-piece place setting.
Fine Bone China
Lily of the Valley - A richly decorated pattern inspired by treasured Lustreware, capturing the shimmering essence of the original 19th century classics.
Ribbon Stripe (Available in Silver, Gold and Rose) - A simple tailored band inspired by an antique French pinstripe pattern, is updated for today's contemporary lifestyle.
Flourish (Available in Ecru or Robin's Egg Blue) - A classic vine motif reinterpreted with Ecru and Platinum or Martha's signature Robin's Egg Blue with Platinum.
Bouquet Silver - A stunning silver rendition of a signature sepia-colored Transferware pattern, featuring jewel-like accents in both shiny and matte platinum.
Petal Lattice - Inspired by one of Martha's favorite pieces, the simple lattice design of raised enamel against a matte ecru background, is dramatically contrasted by the modern floral design of the accent plate.
Garland Moss - A design of lovely pale green accented with lavish garlands in raised gold paste that combines two elements of Martha's own favorite antique plates. Banded patterns from two of Martha's favorite plates are combined to create a richly decorated pattern in moss green with lavish garlands in raised gold paste.
Wedding Band Taupe - A sophisticated banded pattern of complementary gold and taupe is one of Martha's personal favorites.
Bracelet (Silver and Gold) - A simple crystal stem with a metallic band of silver or gold to be dressed up or down for any occasion.
Shower - A pattern of shimmering ovals creates an illusion of raindrops to illuminate any table setting.
Petals - A flower blossom at the base of the stem creates a stunning design from within.
Trellis - Inspired by a lattice design, the pattern features round cuts inside each square to add sparkle and shine.
Circlet - A handsome barrel shape is perfect to showcase the classic crown cuts that inspired this pattern.
Cadenza - Sculptural with an intricately detailed scallop design and subtle curve at the base.
Chorale - Inspired by traditional chopsticks, it is clean, simple and the epitome of modern design.
Canto - The perfectly smooth pattern, which is flat on top with a simple scalloped end, rests gracefully on the table.
Serenade - All about simplicity with its very smooth surface and gently curved handle.
Aria - Hollow-handled to give dimension and weight, featuring a smooth round handle with an elegant cap on the end.
Sonata - Hollow-handled featuring exquisite ribbed decoration.
The Martha Stewart Collection is available exclusively at Macy's.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. It is organized into four business segments: our Publishing, Internet and Broadcasting media platforms and our Merchandising product lines. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSO's multimedia library, search and find capabilities, and more. The broadcasting division features two television programs and a radio channel on SIRIUS Satellite Radio. In addition to its media properties, MSO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies.
Wedgwood is a subsidiary of Dublin, Ireland-based Waterford Wedgwood plc. With annual sales of nearly $1 billion, Waterford Wedgwood plc is the world's largest tabletop, gift, crystal, silver and ceramics company. In addition to Wedgwood, the Waterford Wedgwood plc family of premium lifestyle brands includes Waterford, Rosenthal and Royal Doulton, Johnson Brothers, Minton, Royal Albert, W-C Designs, and exclusive design partnerships with the world's leading designer and lifestyle brands, including Versace, Jasper Conran, Vera Wang, Barbara Barry, John Rocha, Marc Jacobs, Robert Mondavi, Emeril, and Gordon Ramsay.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions - Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West - and an online store at macys.com.
For information and product images, please visit Macy's online pressroom at www.macys.com/pressroom.CONTACT: Macy's
Holly Thomas, 646-429-5250