Support the quest for a cure at Macy’s by donating change to benefit
the Breast Cancer Research Foundation and shopping motivational product
that gives back at macys.com/pinkshop
NEW YORK--(BUSINESS WIRE)--Sep. 25, 2018--
Macy’s is proud to continue its support in the fight to eradicate breast
cancer this October. Throughout Breast Cancer Awareness Month, Macy’s
will give stylish shoppers the opportunity to help raise awareness and
funds in a variety of ways. The Pink Shop has returned, an online
assortment of pink merchandise at macys.com/pinkshop that benefits
organizations dedicated to battling breast cancer. Macy’s partnership
with Ralph Lauren’s Pink Pony Fund continues with an exclusive $5
bracelet that gives back and unlocks savings Oct. 1-8, and through
Macy’s charitable round-up program, Make Good Cents, customers will be
able to donate their change to the Breast Cancer Research Foundation
(BCRF) Oct. 9-31.
This press release features multimedia. View the full release here:
Throughout Breast Cancer Awareness Month, Macy’s will give shoppers the opportunity to give back by donating change to benefit the Breast Cancer Research Foundation and shopping motivational product that gives back at macys.com/pinkshop; Ideology Fight Like A Girl Breast Cancer Research Foundation T-Shirt, Created for Macy's, $29.50; macys.com/pink (Photo: Business Wire)
“Macy’s is deeply committed to supporting cancer awareness, with a focus
on breast cancer, and we are proud to have donated more than $27 million
to the search for a cure since 2000,” said Sam Harrison, vice president
of giving and volunteerism at Macy’s. “This is a disease that touches
many inside and outside of our Macy’s family, and we are dedicated to
partnering with organizations like BCRF and Ralph Lauren’s Pink Pony
Fund on their important work.”
Macy’s online Pink Shop is an annually curated assortment of product
that supports organizations whose important work seeks a cure for a
disease that impacts our families, friends and colleagues across the
globe. Beginning today, customers can visit macys.com/pinkshop,
where they will find an array of pink-themed finds for the entire
family, from apparel to accessories, watches, luggage, jewelry,
cosmetics, fragrance, and more.
The online Pink Shop will include an expertly curated selection from top
brands like Ideology, Thalia Sodi, Movado, Wacoal, Samsonite, Alex Woo,
Peter Thomas Roth Fine Jewelry, Coach, Estée Lauder, Unwritten, Origins,
Bobbi Brown, Clinique, and KitchenAid.
Ideology’s special collection created for Macy’s is filled with
inspiring messages of hope and strength. Words like “I am strong” and
“She’s a fighter” are emblazoned on soft t-shirts and sweatshirts. Now
through Oct. 31, 2018, Macy's will donate 20 percent of the purchase
price from these items to BCRF.
Thalia Sodi collection also features two special tees, created for
Macy’s. These three-quarter-length tops feature a touch of glam with
metallic foil and crystal detailing on graphic ribbons and positive
messages. Ten percent of the purchase price will be donated to BCRF now
through Oct. 31, 2018.
For the sixth year, Macy’s is proud to partner with the Pink Pony Fund,
Ralph Lauren Corporation’s worldwide initiative in the fight against
cancer. Since 2013, thanks to the generosity of our customers and
colleagues, Macy’s has raised more than $9 million for the Pink Pony
Fund, helping to fund its mission of supporting programs for cancer
screening, treatment, research and patient navigation. As part of this
year’s partnership, Ralph Lauren created a limited-edition $5 Pink Pony
bracelet for Macy’s that will be available for purchase in stores Oct.
1-8. Four dollars from the purchase of each bracelet will benefit the
Pink Pony Fund of the Polo Ralph Lauren Foundation, as well as unlock up
to 25 percent off a wide selection of merchandise at Macy’s stores.
The online Pink Shop will also offer other great product from Ralph
Lauren. The Love Pink graphic tees will benefit the Pink Pony Fund, with
100 percent of the purchase price of each sale donated to the cause. The
capsule will also include chic Ralph Lauren cashmere, denim, athleisure
and accessories for men, women and children, each with 25 percent of the
purchase price benefitting the Pink Pony Fund, and select Ralph Lauren
Romance, Midnight Romance and Tender Romance fragrances, each with 15
percent of the purchase price benefitting the Pink Pony Fund.
Make Good Cents for Breast Cancer Research
Through Macy’s Make Good Cents program, Oct. 9-31, shoppers can round up
in-store purchases to the nearest dollar and Macy’s will donate the
change, up to $0.99, to benefit the Breast Cancer Research Foundation,
the largest private funder of breast cancer research in the world.
Since 2003, Macy’s has funded more than $10 million of critical breast
cancer research through BCRF, supporting 41 research projects,
translating to 205,950 lab hours.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 650
locations in 44 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores -- including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy's helps strengthen
communities by supporting local and national charities giving more than
$52 million each year, plus 153,000 hours of volunteer service, to help
make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180925005632/en/
Macy’s Media Relations
Bailey Thomas, 646-429-7447
Silvia Osante, 646-429-5241