|Macy’s, Inc. Launches New App and In-Store Technology Features to Enhance the Consumer Shopping Experience|
Macy’s best-in-class app will power Mobile Checkout and Augmented Reality
Mobile Checkout will scale to all stores nationwide by year-end and an In-App Augmented Reality furniture experience launches next month
In-Store Virtual Reality furniture shopping experience scales to 60 locations this year
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Macy’s is also scaling to an additional 60 locations a successful Virtual Reality (VR) furniture pilot, which allows customers to virtually design and experience the interior of a room for which they are purchasing furnishings. The expansion is scheduled to be completed by fall 2018 and will cover a significant portion of Macy’s largest furniture departments.
“As part of our test, iterate and scale model for innovation; we are
excited to expand our launch of Mobile Checkout powered by the Macy’s
app, providing our customers with the opportunity to self-serve and
speed their transactions with us in-store,” said
Macy’s Mobile Checkout is as simple as Scan. Pay. Go. First tested at
The company’s Bloomingdale’s division will begin testing the Mobile
Checkout feature later this month at its SoHo location in
Virtual Reality Furniture Shopping
Furniture is traditionally a high touch business, and the new Virtual
Reality in-store furniture design experience, powered by Marxent's 3D
Cloud and VR solution, is reducing customer worry over fit as they test
out potential purchases virtually. Piloted at three locations including
Macy’s flagship store in
“Consumers today don’t just adopt technology, they absorb it at a tremendous pace, but they want it to be useful to their needs. Like a lot of brands, we’ve experimented with VR in a number of areas and we’re excited to have found a practical application that has proven to drive sales. In furniture, we are giving our customers a new tool that will allow them to virtually test out home furnishings, helping them make more informed decisions on these important purchases,” said Gennette.
Macy’s 3D furniture experience allows customers to place furnishings in a virtual room they design using a tablet. First they will map out the basic dimensions and shape of the room for which they are buying products. Then they will select the items they want from Macy’s furniture assortment and lay them out virtually in the room. Customers can refine the design as needed until they find what works best for them and finally test it out virtually by stepping into the room, using VR headsets to get a true-to-life experience that allows them to walk around the coffee table, couch and other furnishings.
Additionally, an augmented reality experience in furniture shopping, also powered by Marxent's 3D Cloud, will be rolling out to the Macy’s app starting next month, allowing customers to virtually place Macy’s furniture products in their actual living spaces.
These enhancements are only the latest examples of Macy’s ongoing work to provide its customers with technology that enhances their shopping experiences. Implemented with the customer in mind and combined with a human touch, these initiatives allow Macy’s to create friction-free experiences in store and on the go.
About Macy’s, Inc.
Macy’s, Inc. is one of the nation’s premier retailers. With fiscal 2017
Source: Macy’s, Inc.