|It’s Time to Get Ready for Fall Fashion with Macy’s|
Macy’s Presents The Edit curates the fall season’s key trends and newest essentials as selected by Macy’s team of fashion experts and trend setters
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170906006348/en/
Get ready for fall with amazing fashion from Macy’s. Anna Sui x INC fringe dress,
“This fall is about confidence and stepping out ready to take on the
Macy’s Presents The Edit takes the guesswork out of rocking the season’s hottest trends. A mix of fashion ideas and inspiration, The Edit is a collection of hand-selected items for our customers by Macy’s Fashion Office. A group of style setters, the fashion team travels the globe to find and distill cutting-edge style, commission and collaborate with top designers on collections created for Macy’s, and cull together the very best product from the world’s runways and streets to refresh and transform the Macy’s shopper’s wardrobe. Presented in trend statements encompassing a variety of products for him, her and home, customers can also take guidance from the It List, a detailed selection of products within The Edit that are key for the season.
The Western trend gets a jolt of rock-and-roll for fall with re-invented
denim leading the charge. Patches, fringe, studding, distressing,
embroidery, and DIY mix to create declarative pieces for a country meets
punk aesthetic. Partnering with iconic denim brand, Levi’s®,
Macy’s is bringing this western vibrations movement to fashion lovers
through Levi’s® Limited, a special collection created for
Macy’s. Floral embroidery on jeans and denim jackets epitomize
Offering an eccentric, glamorous take on western is legendary designer Anna Sui, who has partnered with I.N.C International Concepts to create a jaw-dropping collection for Macy’s this fall. Known for her boundless creativity and unparalleled originality, Anna has applied her penchant for mixing vintage styling and of-the-moment obsessions to the Anna Sui x INC collection for a range that is declarative, daring and loads of fun. Get ready to spin, dance, kick, and hair-flip in wildly-printed dresses with long fringe, eye-popping tops with feminine prairie accents, vibrant floral-embroidered jackets, and sassy multi-hued miniskirts and flare-legged pants. Crystal-studded and embellished cowboy boots, mules, flats and handbags compliment magnificent chokers, broaches and a bevy of fabulous jewelry. Additionally, Sui curated a collection of her favorite pieces from I.N.C, aptly titled Anna Loves INC, which will be available at Macy’s stores nationwide and on macys.com this fall.
Architectural silhouettes, intricate details, luxe fabrics, and sleek tailoring are the hallmarks of the modern muse trend. A high-fashion aesthetic translates to reworked men’s-style shirting, dramatic sleeves and minimalist designs rendered in rich colors and lavish textiles. The sophistication of the look unveils the stoic power and confidence of our heroine as she gets ready to tackle her next challenge.
Championing this mood is contemporary designer
With statement-making fashion comes statement-making beauty. This fall
is about staying true to and celebrating yourself. Eye shadow is dark
and smudgy, but also bright and precise, while the re-emergence of the
strong red lip sees its counterpart in beautifully minimalistic makeup
that highlights a single feature. With so many incredible trends, Macy’s
makes it possible to try them all with the Macy’s Beauty Box. For
The trends and themes of the season will come to life in a variety of
Macy’s advertising launching this week. Get Ready, the seasonal
campaign, will debut a digital, 90-second commercial spot produced by
Need help navigating all the fabulous offerings? In-store customers can take advantage of MyStylist@Macy’s, the personal shopping service that’s fun, fast and free. Shoppers on the go can download our free, best-in-class mobile app allowing them to interact with The Edit, take a pic of their favorite items featured in Macy’s advertising, then go directly to purchase that product on their mobile device; or visit macys.com/theEdit to learn more about the trends, get inspiration and shop the curated assortments that will let you take on the world in high style this fall.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.