Following 10 years of successful publishing, “Teen Vogue”
expands into apparel with a collection for fashion-savvy girls,
available exclusively at Macy’s
NEW YORK--(BUSINESS WIRE)--Mar. 13, 2013--
Macy’s today announced Teen Vogue as the latest fashion-forward
collection to launch exclusively in Macy’s Mstylelab department.
Aimed at the most discerning teenage fashionistas, Teen Vogue will bring
Macy’s customers the latest trends from the combined fashion eye of
Macy's and “Teen Vogue.” The collection will be available in
approximately 150 Macy’s stores nationwide and on macys.com this March.
Teen Vogue only at Macy's Bralette $25, Short $25. (Photo: Business Wire)
“We are very excited to be expanding 'Teen Vogue' even further with our
collection for Mstylelab. As part of our Brand Everywhere approach,
we've created a fashion line that really resonates with our
style-obsessed audience,” says “Teen Vogue” Editor-In-Chief, Amy Astley.
“We've had terrific success with our branded mobile game, Teen Vogue Me
Girl, and with our bedding collection, so apparel was the next logical
step and Macy's is the ideal partner.”
Curated by the editors at “Teen Vogue,” the collection embraces the
brand’s signature, quirky-chic accents, offering a variety of
trend-forward silhouettes, bold prints and bright colors. Filtered
through a fashionable lens, Teen Vogue will feature maxi dresses,
jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus,
shorts, bralettes, jackets and tanks. This spring, the brand will focus
on five key trends: bejeweled, neon, sheer, vests and denim dressing.
With an eclectic mix of pieces, this collection will allow for
creativity and individuality when dressing. Continuing throughout the
year, approximately 15 new pieces will rotate onto the floor every
month, offering up-to-the-minute fashion for style setters. Available in
approximately 150 Macy’s stores nationwide and on macys.com, Teen Vogue
will be priced from $20 to $60.
“Macy’s collaboration with 'Teen Vogue' is another way we are
reinventing our merchandise assortment for this important customer,”
said Tim Baxter, Macy’s executive vice president of Fashion, Lease and
Multicultural Offices. “The collection will provide the latest trends
styled to look like the innovative and eclectic pages of the magazine,
and will provide a compelling new reason for Millennials to visit our
For more information about Teen Vogue at Macy’s, please visit
macys.com/pressroom. This spring, Macy’s customers can shop the
collection by visiting macys.com/mstylelab.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores
and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is
known for such epic events as Macy's 4th of July Fireworks®
and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a
difference in the lives of our customers.
About “Teen Vogue”
“Teen Vogue,” a Condé Nast publication, a division of Advance
Publications, which operates in 25 countries, is the No. 1 source of
fashion and beauty news for style-conscious teens and 20-somethings
everywhere. In the United States, Condé Nast publishes 18 consumer
magazines, two trade publications and 27 websites that garner
international acclaim and unparalleled consumer engagement. The Teen
Vogue brand brings the sophistication and authority of “Vogue” to a new
generation of savvy, young women who desire to be on the cutting edge of
fashion, beauty and culture. Launched in February 2003, “Teen Vogue”
publishes 10 issues a year and has a circulation of more than 1 million
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130313005830/en/
Source: Macy's, Inc.
Julie Strider, 646-429-5213