Bieber makes customers swoon over Macy’s great deals on Black Friday
NEW YORK--(BUSINESS WIRE)--Nov. 19, 2012--
Beginning tomorrow, Macy’s (NYSE:M) customers may faint from excitement
over the retailer’s new Black Friday commercial featuring superstar
Justin Bieber. The TV spot’s humorous storyline shows what happens when
people come in contact with Bieber’s well-known wink. Scheduled to break
on television on Tuesday, Nov. 20, the commercial reminds customers to
shop Macy’s starting at 12 a.m. on Friday, Nov. 23 (midnight
Thanksgiving night) for the best deals on gifts for everyone on their
Justin Bieber gives the "Wink, Nod, Smile" in new Macy's Black Friday commercial (Photo: Business Wire)
“Justin Bieber is one of Macy’s superstar talents with a great sense of
humor, and he was a hit in last year’s Black Friday commercial,” said
Martine Reardon, Macy’s chief marketing officer. “We’re excited to share
another fun look at fans’ extreme reaction to seeing Justin in store as
he helps get the message out to shop early at Macy’s for great deals on
the most desirable gifts this holiday season.”
Reinforcing that America’s Department Store is Bieber’s favorite spot to
shop on Black Friday, Macy’s “Wink, Nod, Smile” continues the retailer’s
fall sitcom-themed TV concept starring new Macy’s Herald Square store
manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe
Wepper), as they remind Bieber what happened on Black Friday last year.
While in the store, Bieber offered his classic “wink” to unsuspecting
fans who swooned in the megastar’s presence. In this year’s spot, Harold
and Carolina fall prey to the effects of an accidental “wink” when
Bieber gets something in his eye.
Macy’s Facebook fans got a first look at the spot on Sunday, Nov. 18.
Today, the spot is previewed online with a takeover of YouTube’s home
page. The “Wink, Nod, Smile” spot will break on television November 20.
In addition to more than 200 specials, customers who purchase a large
spray bottle of Justin Bieber’s fragrance “Girlfriend” will receive a
quilted heart bag, while supplies last. Plus, for every Justin Bieber
fragrance purchase on Black Friday, Macy’s will donate $2 to Make-A-Wish®,
up to $100,000.
Experience the magic of Macy’s this Black Friday with unbelievable
savings on a variety of items. Visit macys.com for more information on
special store hours, in-store deals and online sales to find the best
value and savings this holiday season. For more on Macy’s Black Friday
event, including all product images, please visit
magicbulletmedia.com/MNR/MacysHoliday2012. For Macy’s media materials,
including images and contacts, visit our online pressroom at macys.com/pressroom.
Macy’s Black Friday commercial was produced by Macy’s in conjunction
with JWT New York.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is
known for such epic events as Macy's 4th of July Fireworks®
and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a
difference in the lives of our customers.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121119006207/en/
Holly Thomas, Macy’s Media Relations, 646-429-5250
Strider, Macy’s Media Relations, 646-429-5213