Macy’s New Holiday Brand TV Spot “Another Miracle on 34th
Street” follows the 1947 holiday classic film’s original Kris Kringle as
he lends a helping hand to Macy’s star designers Justin Bieber, Tommy
Hilfiger, Marcus Samuelsson, Carlos Santana, Martha Stewart, Taylor
Swift and Donald Trump
NEW YORK--(BUSINESS WIRE)--Nov. 6, 2012--
This season Macy’s (NYSE:M) is celebrating its storied holiday heritage
with a new television campaign that uses modern-day technology to bring
the one-and-only Kris Kringle, from Twentieth Century Fox’s “Miracle on
34th Street,” back to his home at Macy’s Herald Square. Set
to inspire a new generation of “Believers” with the spirit of generosity
and goodwill for all, Macy’s “Another Miracle on 34th Street”
is the retailer’s star-studded take on Kringle’s return to a 21st
century Macy’s, following Santa Claus as he interacts with Macy’s latest
cast of star designers and imparts the true meaning of the holiday
season. A beloved classic since its debut in 1947, “Miracle on 34th
Street” has through the years cemented Macy’s unique relationship with
Santa Claus in the hearts and minds of generations. “Another Miracle on
34th Street” will debut on Nov. 8.
Justin Bieber chats with Kris Kringle, star of the 1947 Twentieth Century Fox film classic "Miracle on 34th Street" in Macy's star-studded take on Kringle's return to modern day Macy's Herald Square in the Holiday TV spot - Another Miracle on 34th Street. (Photo: Business Wire)
“’Miracle on 34th Street’ has been a defining moment in
Macy’s storied history since the film first delighted audiences in
1947,” said Martine Reardon, Macy’s chief marketing officer. “For
decades, we have cherished and embraced the legacy of this wonderful
film which along with our incredible Thanksgiving Day Parade has truly
helped define the holiday season. Thanks to our special partnership with
Twentieth Century Fox, we are able to bring the magic of Miracle
to new audiences, in a unique, funny and heartwarming spot that will
have millions more believing in the spirit of the season.”
“’Miracle on 34th Street’ is one of the most
treasured assets in the Fox film library and a staple of the holiday
season. We are honored to partner with Macy’s on this campaign to
reintroduce this beloved classic to fans and possibly introduce it to a
new generation of ‘Believers’ this holiday season,” said Jeffrey
Godsick, president of Twentieth Century Fox Consumer Products.
Using cutting-edge editing and green screen technology, Macy’s in
partnership with JWT New York, Twentieth Century Fox Film Corporation
and special effects house Framestore (known for their work on several
Harry Potter films), selected elements of Edmund Gwenn’s 1947
performance as Kris Kringle to digitally add to the live action scenes.
Seamlessly interacting with the star designers, Kringle’s return to
Macy’s is often funny and heartwarming, proving that the miracle is
still alive and well, even in the fast hustle and bustle of modern day
New York City.
Continuing with Macy’s fall sitcom-themed TV concept, “Another Miracle
on 34th Street” features new Macy’s Herald Square store
manager Harold, as well as star designers including Justin Bieber, Tommy
Hilfiger, Marcus Samuelsson, Carlos Santana, Martha Stewart, Taylor
Swift, and Donald Trump. Taking place on his first day back at Macy’s
Herald Square, Kringle is greeted by an amused Harold and Martha
Stewart. In a hurry to see Mr. Macy, Kringle is seemingly unaware of his
modern day surroundings. After his introduction to the incredulous
staff, Kringle once again finds himself in familiar territory as the
stars seek proof that he is indeed the real Santa Claus, especially the
skeptical Donald Trump. Proving his credentials as the real jolly
old elf, the tide soon changes as the stars try to secure their place on
the nice list with Justin Bieber leading the way.
“Another Miracle on 34th Street” begins to air nationwide in
both a 60-second spot and a 30-second cut. Miracle is part of the
retailer’s fifth anniversary celebration of the Believe campaign, which
brings tidings of joy and goodwill to customers nationwide and lends
support to Make-A-Wish. Beginning Nov. 2, Macy’s once again invites
believers of all ages to drop-off their letters to Santa at their local
Macy’s, and for each letter received, Macy’s will donate $1 to
Make-A-Wish, up to $1 million.
Since the late 1800s, Santa Claus has been a fixture at Macy’s, helping
generations of children experience the magic and generosity of the
holiday season. With “Another Miracle on 34th Street,” a new
generation will warm to the man of the hour, Kris Kringle, as he takes
us on another journey that will make us all “Believe.”
About Macy’s
Macy’s, the largest retail brand of Macy’s,
Inc., delivers fashion and affordable luxury to customers at more than
800 locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Macy’s stores and macys.com offer distinctive assortments
including the most desired family of exclusive and fashion brands for
him, her and home. Macy’s is known for such epic events as Macy’s 4th of
July Fireworks® and the Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Building on a 150-year tradition, Macy’s helps
strengthen communities by supporting local and national charities that
make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50467101&lang=en
Source: Macy’s, Inc.
Macy’s, Inc.
Media Contacts:
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Orlando
Veras, 646-429-7450
Orlando.Veras@macys.com
