Exclusive coffee, champagne and chocolate to be served and savored
while shopping The World’s Largest Shoe Floor
NEW YORK--(BUSINESS WIRE)--Sep. 4, 2012--
As part of its landmark, multi-year, $400 million dollar renovation of Macy’s
Herald Square, the iconic retailer debuts the Herald Square Café
this week, just in time for the fall fashion season. Nestled within The
World’s Largest Shoe Floor on 2, the Herald Square Café is a welcome
addition to New York’s newest and premier shoe shopping destination.
Tempting all five senses with exotic coffees, artisan chocolates and
fine champagne, the Herald Square Cafe offers shoppers the ultimate
trifecta of indulgence after browsing the “must-shop” destination of the
fall 2012 season.
Providing the ideal shopping respite, the Herald Square Café will offer
coffee connoisseurs an elevated coffee experience with rare varieties of Starbucks
Reserve™ coffees brewed using the innovative Clover® brewing system,
as well as Starbucks signature espresso beverages. In addition, a
special selection of champagne from the celebrated cellars of Moët &
Chandon will be available, as well as exquisite hand-crafted
chocolates by Vosges Haut-Chocolat. A special assortment of
savory and sweet menu items, along with a selection of red and white
wines by the glass will round out the experience.
Visitors to the intimate 45 seat, 1,434 square-foot, custom-designed
café will step into a sleek and chic environment of heritage marble with
modern wood accents and dramatic lighting bringing a touch of warmth to
the space. Curved banquettes upholstered in cream and gun-metal gray
elegantly define the perimeter of the dining space providing inviting
seating vignettes. A grand clock serves as a striking focal point
overlooking the communal “champagne tasting table.” This clock has been
fashioned in the mirror image of the original timepiece which overlooks
Broadway Boulevard and has been keeping time for busy New Yorkers since
the filming of “Miracle on 34th Street.” Natural light will illuminate
the second floor space through the majestic historic windows which have
been renovated and made visible to the public for the first time in
decades. The café will operate during normal store hours.
According to Patti Lee, district vice president, general manager for
Macy’s Herald Square, “Our goal in developing The World’s Largest Shoe
Floor was to create the ultimate shoe shopping experience for the Macy’s
customer. The Herald Square Café plays an integral role in this vision,
elevating the shopping experience and resulting in a virtual wonderland
of indulgence for our customers with amenities never before offered in
the same setting. An incomparable assortment of the season’s hottest
shoes, combined with the finest chocolates, coffee and champagne, all
within arm’s reach--is there a shopping experience that is more
indulgent, luxurious and fantasy-filled than that?”
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores
and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home.
About Macy’s Herald Square
Macy’s Herald Square is New York City’s most iconic department store,
welcoming more than 20 million visitors from around the world each year.
The world-famous flagship is a retail institution known for its fashion
and epic events -- most notably the Annual Macy’s Flower Show®;
Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day
Parade®. Built in 1902, the “World’s Largest Store” currently
houses more than 1 million square-feet of retail space. In 2011, Macy’s
Inc. announced that the store will increase its selling space to 1.2
million square-feet following an extensive four-year, 400 million dollar
renovation. The renovation will transform the store into one of the most
technologically advanced, fashion-forward and exciting destinations in
the world with new designer departments, epicurean experiences and
multi-level luxury shops.
For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
Source: Macy's, Inc.
Marissa Nicolaescu, 646-429-5232